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Rakuten & impact.com Announce Alliance to Scale the Global Partnership Economy
Rakuten International and impact.com announced a strategic alliance to modernise the affiliate and performance marketing ecosystem. The collaboration unites Rakuten Advertising’s global partner relationships, managed services, and performance intelligence; Rakuten Rewards’ Cash Back shopping platform and consumer reach; and impact.com’s leading [...]
FreeWheel Launches New Partner Portal
FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today (28th April, 2026) announced the launch of Partner Portal, a centralised hub that enables partners to create, test, and scale solutions for premium publishers. Partner Portal accelerates innovation [...]
Axeptio cofonde l’European CMP Association pour défendre une approche européenne, interopérable et durable du consentement
Aux côtés de trois autres acteurs majeurs du secteur (Didomi, iubenda et Usercentrics), Axeptio annonce la création de l’European CMP Association, une organisation visant à porter une voix commune sur les enjeux du consentement, dans un contexte réglementaire en pleine [...]
Opti Digital Launches Sixth Edition of Green Challenge to Support Forest Preservation
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (28th April, 2026) announced the launch of the sixth edition of its Green Challenge, an annual CSR initiative designed to support environmental projects through collective action. Running from [...]
IAS Launches IAS Total TV Solutions Giving Marketers 'Linear-Like' Transparency for Connected TV
Integral Ad Science (IAS) announced 'IAS Total TV', a new comprehensive suite of connected TV (CTV) solutions designed specifically to bring 'linear-like' transparency to streaming TV. IAS Total TV can provide marketers with genre, rating, language, show and programme-level data [...]
VIOOH Expands Programmatic DOOH Reach Across Brazil's Major Cities With We OOH Partnership
Today (28th April, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with We OOH, a leading DOOH media operator specialising in iconic large-format digital billboards in Brazil, expanding programmatic access to premium digital [...]
Axeptio Co-Founds the European CMP Association to Support a European, Interoperable & Sustainable Approach to Consent
Together with three other leading players in the sector (Didomi, iubenda and Usercentrics), Axeptio announces the creation of the European CMP Association, an organisation designed to provide a common voice on consent-related issues at a time of fast-moving regulatory change, [...]
Silverpush Grows 200% Across Americas Market, Expands Regional Footprints Across North America
Silverpush, the contextual intelligence company, today (27th April, 2026) announced a rapid expansion across the Americas, with the business achieving the biggest period of revenue growth in history and new offices across Chicago, LA, and New York. Since last year, the [...]
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