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• Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising

  2 months ago News

  

  Vudoo, a global commerce media technology company has partnered with PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, to enable shoppable ad experiences across PubMatic’s premium, verified inventory. This partnership reflects the accelerating convergence of content, advertising, [...]

  AgenciesBrandsCommerce MediaConsumer

• CTV Publisher Network Doubles Revenue From Existing Demand Resources Using Limelight Inc.’s Adaptive Rules Centre 

  2 months ago News

  

  Limelight Inc.’s latest case study showcases how a CTV Publisher Network utilised Adaptive Rules Centre (ARC) to double revenue from existing demand sources while maintaining control of QPS limits, inline with their KPIs.  ARC is Limelight’s rule-based, automation, and optimisation toolkit. [...]

  AutomationPublisherRevenue

• IAB Europe Publishes 2026 Readiness Report Highlighting AI, Regulation & Sustainability Challenges in Digital Advertising

  2 months ago News

  

  IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today announced its fourth annual State of Readiness - Sustainability in Digital Advertising Report, providing a comprehensive overview of how the European digital advertising ecosystem is progressing [...]

  AdvertisingDigitalResearchSustainability

• Adform Promotes Dovilė Buinickaitė to SVP, People & Culture, to Strengthen Organisational Capability

  2 months ago News

  

  Adform, the powerful and safe media buying platform built for game changers, announces the promotion of Dovilė Buinickaitė to senior vice president, people & culture. In her new role, Buinickaitė will lead the company’s global people strategy across all markets, [...]

  AppointmentMedia buyingPeople

• Thrad CEO Andrea Tortella Launches Children’s Book "Mark Loves Marketing" to Inspire the Next Generation of Marketers

  2 months ago News

  

  Andrea Tortella, CEO and co-founder of Thrad, the advertising infrastructure enabling paid ads in LLMs, has announced the publication of Mark Loves Marketing: How to Share Big Ideas for Young Minds, a children’s book. Aimed at young readers, the book [...]

  InvestmentMarketerMarketing

• Seedtag Welcomes Brendan McCarthy as Chief Marketing & Communications Officer

  2 months ago News

  

  Seedtag, the global Neuro-Contextual advertising company, announced today (3rd March, 2026) the appointment of Brendan McCarthy as chief marketing & communications officer. McCarthy will oversee Seedtag’s global marketing and communications strategy, supporting the company’s rapid international expansion while driving the [...]

  AppointmentContextualMarketing

• FirstPartyCapital Announces Corporate Innovation Model to Facilitate Strategic Investment in Ad Tech

  2 months ago News

  

  FirstPartyCapital has announced the launch of a new corporate innovation model.

  Ad TechInvestment

• Adnami nomme Frédéric Layer au poste de Directeur Général France pour piloter sa stratégie de croissance

  2 months ago News

  

  Expert reconnu de l'écosystème ad tech, Frédéric Layer intègre Adnami pour orchestrer une nouvelle phase de développement stratégique. Fort d’un parcours de plus de vingt ans en agences, éditeurs et plateformes technologiques au niveau international, il a fait de la transformation [...]

  AppointmentAttentionMeasurement

• Taboola Names Krishan Bhatia as Chief Business Officer; Amazon Ads & NBCUniversal Veteran to Lead Global Sales & Partnerships

  2 months ago News

  

  Taboola announced the expansion of its leadership team with the hiring of Krishan Bhatia as chief business officer.  Bhatia will lead global sales and partnerships for Taboola, with a focus on driving revenue growth across Taboola’s entire product portfolio, which includes its Realize performance [...]

  AdvertisingAppointmentPublisher

• Onetag Acquires Aryel to Create the New Value Exchange for Programmatic Advertising

  2 months ago News

  

  Onetag, the global exchange and smart curation platform, today (2nd March, 2026) announced the acquisition of Aryel, the Italian ad tech company specialising in immersive and interactive advertising experiences.  This strategic move brings together a unique intersection of premium inventory, immersive creative [...]

  AcquisitionAICreativeMedia