On Device Launches Brand Lift Data API, Redefining Brand Lift Measurement for the Outcomes Era

by ExchangeWire PressBox on 6th Oct 2026 in News

On Device, an advanced Brand Lift data company, today (6th October, 2026) announced the launch of its Brand Lift Data API, enabling clients to directly access high-quality, transparent Brand Lift data that connects advertising exposure with verified brand outcomes.

Unlike traditional brand lift studies, which often rely on aggregated reports or dashboards hiding behind opaque methodologies, On Device's Brand Lift Data API delivers log-level, context-rich data, transforming every Brand Lift study into an active, high-resolution data asset. Log-level data links individual Brand Lift survey responses to the specific ad impressions that influenced them, giving organisations greater transparency and granularity to understand what is truly driving brand effectiveness and act on it accordingly.

With On Device’s Brand Lift Data APIs, organisations can:

● Build more powerful models by feeding channel-level Brand Lift data into marketing mix modelling (MMM), planning and measurement frameworks.

● Develop smarter products by using outcome data to enhance planning, ad targeting, creative and format optimisation.

● Improve operational efficiency by creating custom Brand Lift reporting and enabling AI agents and analytics tools to conduct in-depth analysis.

“For data to be useful for organisations, trust in the quality of the data is essential”, said Alistair Hill, CEO at On Device. “That’s why, with API-ready data, our goal is to bring the highest quality Brand Lift directly to the systems that power advertising decisions. Our partners can use that data in ways that are most relevant to their business, whether that’s powering new measurement models, improving advertising products or enabling AI to uncover deeper insights.”

The public launch follows closed beta testing amongst On Device’s existing partners and reflects a growing need for adtechs, agencies, advertisers and publishers to move beyond measurement that simply reports what happened.

GumGum is among the first partners to integrate these API capabilities through its Attention Lift advertising solution. The integration allows GumGum to correlate verified attention metrics directly with log-level shifts in brand outcomes, including awareness, familiarity and purchase intent.

“Integrating On Device’s Brand Lift data to power Attentive Lift allows us to connect attention directly to brand outcomes and use it as a leading indicator for campaign optimisation,” said Travis O’Neil, VP of product at GumGum. “It gives advertisers the confidence that the level of attention reached will deliver shifts in awareness, familiarity and purchase intent.”

The On Device Brand Lift Data API is available globally for enterprise Brand Lift partners.