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Assertive Yield Secures Multi-Year Agreement with Trusted Media Brands (TMB)
Assertive Yield announced a multi-year partnership with Trusted Media Brands (TMB), owner of properties such as Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collective. TMB selected Assertive Yield over its previous solution to modernise its programmatic ad [...]
DoubleVerify Reports 39% Growth in CTV Impression Volume in the UK
As connected TV ("CTV") adoption continues accelerating across Europe, the Middle East, and Africa ("EMEA"), new data from DoubleVerify ("DV"), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, found that CTV impression volume [...]
Nexxen Accelerates First-Party Data Activation with New DSP Onboarding Capability
Nexxen, the advertising technology platform powered by unique data and media, announced today (29th July, 2026) the general availability of a new first-party data onboarding capability within its demand-side platform ("DSP"), Nexxen DSP, that enables brands and advertisers to ingest, [...]
AI Personalised Campaign by Azerion & Digitas: 70% of Listeners Act on Wella’s Nioxin Audio Ads
Wella’s audio advertising campaign for Nioxin Pro Clinical has significantly boosted the product line, which tackles hair thinning and promotes scalp health. Delivered by omnichannel advertising platform Azerion and media agency Digitas, the ads used AI-generated personalised dynamic creatives to [...]
LoopMe Strengthens Board & Data Advisory Leadership
LoopMe, the global leader in brand performance, has today (28th July, 2026) announced the appointment of Penry Price to its board and Christina Beaumier to its data advisory board, alongside new progress on its Chartboost Direct platform. Building on more [...]
StackAdapt Introduces Ivy StudioTM, a New Hub for AI-First Advertising
StackAdapt, the leading AI advertising and orchestration platform, today (28th July, 2026) announced Ivy Studio™, a new AI-first advertising hub designed to help marketers uncover opportunities, make confident decisions, and take action faster. The launch marks the next step in [...]
SuiteDSP Introduces AI Decisioning to Optimise Every Programmatic Impression
Today (24th July, 2026), SuiteDSP announced the launch of AI Decisioning, a new capability that enables advertisers to evaluate every programmatic impression before placing a bid, using real-time intelligence instead of static campaign rules. The new capability expands SuiteDSP's optimisation engine [...]
Permutive & Adform Partner to Give Publishers Identity-Flexible Activation Across DSP & SSP
Permutive, the leading agentic data collaboration and activation platform, today (23rd July, 2026) announced its partnership with Adform, the integrated advertising platform built for the agentic age, to enable the direct activation of publishers’ first-party data. The partnership provides a [...]
AdPlayer.Pro Video Ad Tech Provider Shares Q2 2026 Results
AdPlayer.Pro, a global SaaS company specialising in digital video advertising solutions, has released a summary of its progress for Q2 2026, covering company news and product developments over the quarter, along with a look at what's coming next in the [...]
Screencore Expands APAC Growth Strategy Ahead of ChinaJoy 2026
Screencore, the global programmatic advertising platform focused on transparent, privacy-first media infrastructure, has announced an expanded strategic focus on the Asia-Pacific region ahead of ChinaJoy 2026, reinforcing the company's commitment to supporting advertisers, agencies, publishers, and media owners across one [...]
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