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• Matt Weston Outpaces Teammates as Britain’s Most-Read-About 2026 Winter Olympian

  3 months ago News

  

  Winter Olympics double-gold medalist Matt Weston has won significantly more readership attention than his fellow Team GB athletes, according to Taboola. Data from Taboola Newsroom, which captures readership behaviour from across the platform’s national publisher network, shows that articles about Weston [...]

  PublisherResearchUK

• Mortar AI & DAIVID Partner to Integrate Creative Effectiveness into MMM

  3 months ago News

  

  Mortar AI, the marketing intelligence platform for modern marketers, has partnered with creative data provider DAIVID to integrate creative effectiveness into its Marketing Mix Model (MMM), unifying all key campaign metrics within a single platform. Creative quality is consistently proven to [...]

  CampaignCreativeMarketingPartnership

• Shinka Strengthens Industry Positioning by Joining the World Out of Home Organisation as a New Member

  3 months ago News

  

  Shinka has officially signed up to become a member of the World Out of Home Organisation (WOO), the leading global association for the out-of-home (OOH) advertising industry. This membership marks a significant milestone in Shinka’s continued commitment to innovation, collaboration, [...]

  AdvertisingMediaOOH

• AdPlayer.Pro presenta nuevas funciones optimizadas para resultados en su reproductor de publicidad en vídeo

  3 months ago News

  

  AdPlayer.Pro, el proveedor internacional de tecnologías de publicidad en vídeo digital, ha introducido nuevas funciones en su reproductor de publicidad en vídeo. Según el anuncio oficial de la compañía, las funciones lanzadas se centran principalmente en ampliar las opciones de configuración [...]

  Ad TechDigitalVideo

• Ogury estende la pubblicità basata sulle personas alla Connected TV

  3 months ago News

  

  Ogury annuncia oggi di aver reso disponibile la propria soluzione di advertising basata sulle personas sulla connected TV (CTV), consentendo agli inserzionisti di attivare le stesse personas in modo coerente su più schermi nell’ambito di una strategia multicanale a supporto [...]

  BrandsCross-ChannelCTV

• Ogury rend le ciblage par personas activable en TV connectée

  3 months ago News

  

  Ogury annonce le lancement international de sa solution publicitaire basée sur le ciblage par personas en TV connectée (CTV). Les annonceurs peuvent désormais toucher et engager les mêmes personas de manière cohérente sur plusieurs écrans, dans le cadre de stratégies [...]

  BrandsCross-ChannelCTV

• AdPlayer.Pro Introduces New Results-Driven Features in its Ad-Enabled Video Player 

  3 months ago News

  

  AdPlayer.Pro, an international provider of digital video advertising technologies, has introduced new functional capabilities in its ad-enabled video player solution. According to the company’s official announcement, the released features primarily focus on expanding existing configuration options for the player performance cycle [...]

  Ad TechDigitalVideo

• Ogury bringt Persona-basiertes Targeting ins Connected TV

  3 months ago News

  

  Das Adtech-Unternehmen Ogury macht seine Persona-basierte Werbelösung nun auch für Connected TV (CTV) verfügbar. Werbetreibende können damit dieselben Personas kanalübergreifend einsetzen und im Rahmen einer Multi-Channel-Strategie konsistent über alle Screens hinweg aktivieren.  Die Fragmentierung der Mediennutzung erschwert es Advertisern zunehmend, Zielgruppen [...]

  BrandsCross-ChannelCTV

• Kevel Launches Adobe Experience Platform Destination for Real-Time Retail Media Activation

  3 months ago News

  

  Kevel, the API-first retail media technology company, today (25th February, 2026) announced the launch of its native Adobe Experience Platform (AEP) Destination, enabling retailers, marketplaces, and commerce media platforms to activate first-party audience data in real-time for retail media campaigns. The [...]

  Ad TechAIMarketerMediaRetailRetail Media

• Adform Becomes First-Ever DSP to Join ISBA’s Partner Programme, Championing Digital Sovereignty for British Advertisers

  3 months ago News

  Adform, the powerful and safe media buying platform built for game changers, announces a significant milestone as the first Demand Side Platform (DSP) to join ISBA’s Partner Programme, the representative body for British advertisers.  This strategic partnership marks a major step forward [...]

  Ad TechAdvertisingMediaPartnership