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GoWit & Futura DDB Form Exclusive Retail Media Partnership in the Adriatic
GoWit, a global leader in omnichannel commerce and retail media technology, and Futura DDB, a leading marketing agency in the Adriatic region and part of the global Omnicom network, delivering strategic brand, creative, and media solutions. By combining GoWit’s omnichannel commerce [...]
Azerion Promotes 'Leading DOOH Specialist' Rebecca Callaghan to Head of Out-of-Home
Rebecca Callaghan has been promoted to the newly-created role of head of out-of-home (OOH) at Azerion; the move signals the omnichannel advertising platform’s ongoing commitment to investing in programmatic digital OOH (pDOOH) to ensure it is a fully-fledged element of [...]
Vocento Unlocks Advertising Inventory Value with Opti Digital Demand Hub
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (23rd March, 2026) announced a successful collaboration with Vocento, one of Spain’s largest media groups, through its Demand Hub solution. Vocento is the number one media group in [...]
UK Programmatic DOOH Spend to Rise 41% as it Becomes Core to Omnichannel Planning
Today, (19th March, 2026) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (pDOOH) market. The UK findings show that pDOOH is firmly established as a mainstream channel within the UK's digital [...]
Thrad Extends its Partnership with Betadine through iNova Pharmaceuticals
Thrad, the advertising infrastructure provider for the AI ecosystem, has announced the extension of its partnership with Betadine through iNova Pharmaceuticals. The partnership aims to deliver digital-first campaigns that connect healthcare brands with audiences in more meaningful ways. The collaboration brings [...]
MarkApp Joins IAB MENA
MarkApp has officially joined the Interactive Advertising Bureau Middle East and North Africa (IAB MENA), reinforcing its commitment to supporting the development of transparent, standards-driven digital advertising markets across the region. IAB MENA represents one of the most influential industry organisations [...]
Limelight Inc Report Calls for "Efficiency Reset" in Ad Tech to Tackle Environmental Costs & Waste
While the programmatic industry continues to develop more tools and solutions; Limelight Inc.’s new whitepaper, "The Hidden ROI of Efficiency: Unlocking Value and Sustainability in Ad Tech" focuses on how efficiency should be the guiding principle in the next phase [...]
EscalaX Hosts an Event to Present EX+: Its SSP
EscalaX, a global programmatic advertising company, held an event in Madrid with leading industry professionals to present EX+, its supply side platform (SSP). The goal of the event was to showcase the platform’s capabilities and create an open space for [...]
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