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Stagwell (STGW) Builds AI-Powered, Outcome-First TV Advertising Platform with FreeWheel
Stagwell, the global challenger network transforming marketing through AI, today (27th April, 2026) announced a unified technology infrastructure powered by FreeWheel, the leading global technology platform for the streaming advertising ecosystem, to give advertisers direct access to the core infrastructure [...]
LoopMe Ranked Best Overall Media Owner in IPA Digital Media Owner Spring 2026 Survey
LoopMe, the global leader in brand performance, has been named the best overall media owner in the IPA Digital Media Owner Spring 2026 Survey. The company secured the highest rating for 'overall experience' with a score of 90.5%, reflecting its [...]
Bedrock Debuts Containerised DSP Deployment on Index Cloud, Enabling Model-Driven Bidding at Scale
Bedrock Platform debuted the world’s first containerised demand-side platform (DSP), hosting an instance of its bidder atop Index Exchange’s Index Cloud infrastructure. The integration introduces a new model for how DSPs host their bidders at scale on the open internet, reshaping [...]
New Study: CTV Content Adjacency Drives 4X Brand Lift in Key Categories
New research from VideoElephant shows that contextual relevance is the 'missing link' in achieving meaningful brand lift. The new report, titled The Power of Context: Driving Lift Through Video, finds that contextual alignment between an ad and its surrounding content [...]
Taboola Launches Realize+
Taboola, a global leader in delivering performance at scale for advertisers, announced the launch of Realize+, the next phase of Taboola’s performance marketing platform, Realize. Realize+ is an agentic system that helps performance marketers unlock more conversions beyond search and social. [...]
DoubleVerify Earn MRC Accreditation for TikTok Video Viewability Reporting
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, announced that it has achieved Media Rating Council (MRC) accreditation for TikTok Video Viewability, becoming the first measurement vendor to receive the accreditation. This [...]
Clinch Brings AI-driven Creative Personalisation to Pause Ads Through OpenGlass Partnership
Clinch, the operating system for autonomous advertising, and OpenGlass, the first SSP built for advanced CTV advertising, today (23rd April, 2026) announced that Clinch's ad-serving tags have been certified to run within OpenGlass's Advanced CTV Formats, beginning with pause ads, [...]
Firefly Expands Programmatic Capabilities Through Integration with VIOOH
Firefly, the global leader in moving out-of-home (OOH) advertising, today (23rd April, 2026) announced an integration with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. The integration provides an additional programmatic pathway for advertisers to discover and activate Firefly's [...]
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