In today’s ExchangeWire news digest: cloud marketing software company Salesforce acquires Slack for over $27bn, the largest purchase in the firm’s 21-year history; Facebook buys customer-service start-up Kustomer for USD $1bn; and Italy’s AGCM fines Apple €10m after ruling that the company misled customers in some of their iPhone ads.   Salesforce buys Slack for $27bn Marketing cloud vendor Salesforce has acquired Slack for over USD $27bn (£20.2bn) in what is the largest deal in the company’s history. Announcing the move in Tuesday [...]

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In today’s ExchangeWire news digest: Facebook agrees to pay UK news outlets to include their content on Facebook News; Professor Scott Galloway predicts that AWS could become the world’s biggest company if spun out from Amazon; and Zoom remains optimistic about fiscal forecasts despite cost of growing free user base.   Facebook agrees to pay UK news outlets for content Facebook has agreed to pay UK news outlets for some of their content from January next year. The announcement comes as the social [...]

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In today’s ExchangeWire news digest: Twilio dives deeper into customer engagement services after acquiring Segment for $3.2bn; reports surface that TikTok rival Triller is contemplating going public; and creative agencies Osaka Labs and Running With Scissors merge.   Twilio acquires Segment for $3.2bn   Cloud communications firm Twilio is buying Segment in an all-stock deal for USD $3.2bn (£2.5bn). The move is the company’s biggest acquisition to-date, and furthers Twilio’s movement towards customer data management. Reports of the acquisition first surfaced last Friday (9th September) [...]

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