PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (July 25th, 2023) announced Convert, a unified self-service advertising platform for commerce media.  Built on PubMatic's global cloud infrastructure, Convert is tailored for commerce media networks and [...]

On today's ExchangeWire news digest: PwC Australia shared confidential tax information with Google; Canada's Quebecor confirmed it will stop advertising on Facebook and Instagram; and the US prepares tighter restrictions on China. Google tied to PwC tax leak An exclusive report from [...]

Today (May 9th, 2023), Digital Turbine announced an expansion of its partnership with Google Cloud to deliver DT’s SingleTap technology to app developers, revolutionising the app install experience. Now available on Google Cloud Marketplace, SingleTap gives Google Cloud customers a [...]

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announce that it has reached net zero for Scope 1, Scope 2, and Scope 3 emissions, thereby becoming a carbon-neutral advertising partner. Working with third parties [...]

The Swiss technology provider goTom is expanding the team in order to support its internationalisation efforts. Manuel Koubek and Ronald Wassenaar are joining the company, while Britta Heitkamp has already joined the account management team in March. goTom, founded in 2015 [...]

Integral Ad Science, a global leader in digital media quality, announced its publisher optimisation solution is now available within the Amazon Publisher Services (APS) connections marketplace. APS is a suite of cloud services that helps publishers build, monetise, and grow their [...]

In today's ExchangeWire digest: Average agency payment times increase; Twitter seeks funding at USD$54.20 (£44.63); and Microsoft to roll out "data boundary" for EU customers. Average agency payment times increase The standard duration of payment terms to agencies from clients has increased [...]

In our latest Sketch, Ciaran O'Kane looks at data clean rooms, and draws out the six key areas of ad tech relevance for the technology. Much has been written over the past weeks about the entrance of Snowflake and Amazon into [...]

Making Science, a digital acceleration company, has received the Cloud 2022 Award in the Sales Growth in 2022 category, from Google Cloud. With this recognition, which is part of Google Cloud Iberia's 'Hackathon Awards 2022', the technology giant seeks to [...]

Equativ diversifie ses fournisseurs de serveurs en initiant un partenariat avec l’opérateur OVHcloud pour accompagner la croissance de son activité en Europe. Cette collaboration est facilitée par les valeurs communes des deux entreprises, toutes deux membres des promotions du French [...]