Equativ diversifie ses fournisseurs de serveurs en initiant un partenariat avec l’opérateur OVHcloud pour accompagner la croissance de son activité en Europe. Cette collaboration est facilitée par les valeurs communes des deux entreprises, toutes deux membres des promotions du French [...]

Cavai, the leading conversational advertising cloud, has appointed Kate Lyons as VP, US East Coast. The appointment comes as Cavai’s international footprint expands rapidly, and it announces growing numbers of productive partnerships with both agencies and publishers. Based out of New [...]

In today’s ExchangeWire news digest: AT&T Inc. have agreed to sell Xandr to Microsoft for an undisclosed fee; Chinese regulators have suspended a partnership with Alibaba Cloud Computing over claims they failed to promptly report a cybersecurity vulnerability; and Rec [...]

Zeotap, the next-gen Customer Data Platform (CDP), today (18 November) announced their availability on Google Cloud Marketplace. The new partnership means that Google Cloud customers can now offset their Zeotap platform subscription costs against their Google Cloud spending commitments, meaning [...]

Cavai, the leading conversational advertising cloud, have announced an exclusive partnership with Azerion Italy, with the collaboration designed to encourage the adoption of creative, conversational formats at scale within this key European market. Cavai has built the world’s leading global conversational [...]

Integrated media agency, tmwi, part of the Oxidise group, have been appointed by cloud-based business trading platform, ZUPA, to drive awareness following a competitive pitch. Initially, work will be focused on the education, care and contract catering sectors.  ZUPA Platform is [...]

In this exclusive interview ahead of ATS London 2021, Ben Putley, CEO & co-founder of Alkimi Exchange, explains how decentralisation can improve the ad buying process for advertisers and publishers whilst creating a better experience for consumers.   How has the programmatic buying [...]

In today's ExchangeWire news digest: GCHQ have championed a cloud deal with Amazon Web Services; FaZe Clan prepare for IPO with support from a SPAC; and Rock Content raise USD$30m (£21.7m) in a Series B round.   UK spy agencies strike deal [...]

In today's ExchangeWire news digest: Zoom acquire cloud communications company Five9; a PwC reports finds that Australia' esports and gaming revenue will grow by 7.5% each year to 2025; and Indian news and social network startup Inshorts raise USD $60m [...]

InMobi, the world's leading independent marketing cloud, today announced Darren Walsh has joined the company as Head of Programmatic Demand, InMobi Exchange, Europe. Based in London, Darren is tasked with scaling up InMobi’s relationships with the major UK agency groups, both [...]