TAG Launches New Anti-Piracy Initiative; Pub Ocean Introduces Industry-First Revenue Analytics Platform
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Trustworthy Accountability Group Launches New Anti-Piracy Initiative to Protect European Brands; Pub Ocean Introduces Industry-First Real-Time Revenue Analytics Platform for Digital Publishers; AT&T Consolidates its Open Programmatic Spend on the AppNexus DSP; Adjust Raises The Bar With A New Industry Standard In The Global Fight Against Mobile Ad Fraud; and IAS Earns IAB Tech Lab Service Excellence Award Trustworthy [...]
GDPR Signals Need for APAC Firms to Evolve Data Strategy
The General Data Protection Regulation (GDPR) may be up and running for over a month now, but businesses in Asia-Pacific will need to reassess their data strategy and ensure they can earn the trust of consumers who are increasingly wary of how their data is being used. Rajnesh Singh, Internet Society’s (ISOC) Asia-Pacific regional bureau director, noted that while many likely received requests to provide consent or update their notification and profile settings, it remains to be seen whether these or [...]
Personalisation: An Untapped Opportunity for APAC Marketers
Brands such as Amazon have tapped data-driven personalisation to drive effective marketing plans, but this opportunity remains largely untapped by agencies and advertisers in Asia-Pacific. In this industry byliner, James Sampson, DataXu’s Asia-Pacific vice president and general manager, explains why brands in this region need to focus on interpreting user behaviour. Consumers have embraced multiple devices to the point where smartphones, activity trackers, and tablets have become the norm rather than the exception. According to Appier, the number of multi-device [...]
Q1 2018 Sees Mobile Fraud Increase; OpenX Takes Mobile App Video Exchange into Open Beta
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Significant Increase of Mobile Fraud; Mobile App Video Exchange by OpenX; Media iQ Rebrands to ‘MiQ’; Cheetah Mobile Co-operates with Protected Media for Ad Fraud Detection & Prevention; and Access to Amazon Publisher Services for Smaato Partners. Significant Increase of Mobile Fraud Measuring 3.43 billion app installs and 350+ billion events, as well as processing and analysing 125 terabytes of data per day from [...]
Retargeting Must Advance to Help APAC Marketers Retain In-App Users
With Asia-Pacific consumers spending more time on their mobile devices, retargeting tools for in-app marketing need to improve and help brands better engage customers. App marketers must to be able to follow the entire user journey from the time the app is installed, retarget these users, and reengage them to ensure they remain interested in the app, said Alban Villani (pictured below), Criteo’s general manager for Southeast Asia, Hong Kong, and Taiwan. This was a pressing challenge, as consumers tended to grow [...]
Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China; Grab Partners with Mediacorp to Offer In-Car Content; HOOQ Signs on New Partnerships in Indonesia; HOOQ Turns on Free-to-Air Channels in Indonesia; and China Brands Turn to Video Advertising. Index to Assess AU Ad Sentiments The Australian Association of National Advertisers (AANA) is working on an index [...]
E-commerce Fuels China Online Ads; Amazon to Drive AU Retail Ad Spend
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: E-commerce fuels China online ads; Amazon to drive AU retail ad spend; Ogilvy acquires ARBA in Hong Kong; OgilvyRED launches in India; and Over half of AU consumers who boycott brands don’t return. E-commerce fuels China online ads Online ads in China climbed 28.8% year-on-year to clock ¥93.96bn (£10.69bn) in revenue for the third quarter of 2017. Revenue grew 9% [...]
The Changing Nature of Consumer Personas
Targeting in the age of programmatic is not about demographics anymore. It is about the consumer’s passions, interests, and habits. In this opinion piece, John Snyder (pictured below), CEO, Grapeshot, looks at personalisation and how the GDPR will make a positive impact on marketer-consumer relationships in the future. In the realm of broadcast TV, we were all once relatively simple, rigid audiences pigeonholed into clear and predefined silos of content. However, the internet is, of course, an entirely different experience. There [...]
Alibaba Touts 'New Retail' Engagement As Key to Singles Day Record Sales; Wavemaker Launches in 2 APAC Markets
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Alibaba touts ‘new retail’ engagement as key to Singles Day record sales; Wavemaker launches in two APAC markets; Oath unleashes content marketing brand; Digivizer eyes APAC expansion via Singapore; and AnalogFolk goes to China. Alibaba touts ‘new retail’ engagement as key to Singles Day record sales The Chinese e-commerce giant has attributed another year of record sales from [...]
APAC Marketers Overlooking Physical Customer Touchpoints
Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be equally responsive on physical touchpoints. A survey by CMO Council revealed that 78% of marketers believed they could respond or react to consumer feedback, requests, suggestions, or complaints specific to campaigns within two weeks – with 43% saying they could do so within 24 hours, according to the research, which polled 153 marketers in the US. However, their responsiveness dipped significantly [...]
