The global guide for the Ad Tech and Mar Tech industry

  • GDPR Signals Need for APAC Firms to Evolve Data Strategy

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  • Personalisation: An Untapped Opportunity for APAC Marketers

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  • Q1 2018 Sees Mobile Fraud Increase; OpenX Takes Mobile App Video Exchange into Open Beta

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  • Retargeting Must Advance to Help APAC Marketers Retain In-App Users

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  • Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China

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  • E-commerce Fuels China Online Ads; Amazon to Drive AU Retail Ad Spend

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  • The Changing Nature of Consumer Personas

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  • Alibaba Touts 'New Retail' Engagement As Key to Singles Day Record Sales; Wavemaker Launches in 2 APAC Markets

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  • APAC Marketers Overlooking Physical Customer Touchpoints

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  • Europe Embraces Programmatic Video Monetisation; DOOH Brand Charter by JCDecaux

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