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  • StackAdapt Unveils Next Evolution of AI-Powered Proactive Marketing at Conversion 2026

    StackAdapt, the leading AI advertising and orchestration platform, announced a suite of new product capabilities designed to help marketers plan, activate, and measure campaigns in a more connected, proactive way. Unveiled at the 2026 Conversion summit in Austin, Texas, the [...]

  • Azerion-Veridooh Partnership Brings Independent Verification to Programmatic DOOH

    Veridooh, the award-winning global leader in 100% independent out-of-home (OOH) verification, has been appointed as the preferred partner of Azerion, a leading full-service digital advertising partner for brands, agencies, and publishers.  Veridooh has developed world-first patented and proprietary SmartCreativeTM technology. This [...]

  • Global Ad Tech Player GumGum Expands into France with its Innovative Mindset Graph™ Technology

    GumGum, founded in California in 2008 and operating in 19 markets worldwide, is opening a new office in Paris. The company aims to expand in France with an offering powered by its proprietary technology, the Mindset Graph. This innovative approach, [...]

  • Ogury estende la pubblicità basata sulle personas alla Connected TV

    Ogury annuncia oggi di aver reso disponibile la propria soluzione di advertising basata sulle personas sulla connected TV (CTV), consentendo agli inserzionisti di attivare le stesse personas in modo coerente su più schermi nell’ambito di una strategia multicanale a supporto [...]

  • Ogury rend le ciblage par personas activable en TV connectée

    Ogury annonce le lancement international de sa solution publicitaire basée sur le ciblage par personas en TV connectée (CTV). Les annonceurs peuvent désormais toucher et engager les mêmes personas de manière cohérente sur plusieurs écrans, dans le cadre de stratégies [...]

  • Ogury bringt Persona-basiertes Targeting ins Connected TV

    Das Adtech-Unternehmen Ogury macht seine Persona-basierte Werbelösung nun auch für Connected TV (CTV) verfügbar. Werbetreibende können damit dieselben Personas kanalübergreifend einsetzen und im Rahmen einer Multi-Channel-Strategie konsistent über alle Screens hinweg aktivieren.  Die Fragmentierung der Mediennutzung erschwert es Advertisern zunehmend, Zielgruppen [...]

  • Ogury amplía la publicidad basada en personas a la televisión conectada

    Ogury ha anunciado hoy la disponibilidad de su solución de publicidad basada en personas en Televisión Conectada (CTV), lo que permite a los anunciantes activar las mismas personas de forma coherente en todas las pantallas como parte de una estrategia [...]

  • Ogury Extends Persona-Based Advertising to Connected TV

    Ogury announced the availability of its persona-based advertising solution on connected TV (CTV), enabling advertisers to activate the same personas consistently across screens as part of a multi-channel strategy that supports brand outcomes.  As audiences fragment across screens, maintaining consistent targeting [...]

  • Adtelligent Recognised as a 2025 Inc. Power Partner Award Winner

    Adtelligent, a global advertising technology company offering ad serving solutions for media partners, has been named an Inc. Power Partner for 2025. The Inc. Power Partner Awards celebrate companies whose products and services power growth, streamline operations, and help their clients [...]

  • Adnami Brings Attention Metrics to Meta as Sonar Extends Across Channels

    Adnami is expanding its offering by extending Sonar’s attention reporting capabilities to include Meta platforms. Advertisers can now compare attention results for campaigns on Facebook and Instagram alongside the open web, creating a consistent view across channels. Bringing Meta into the [...]