Cross-Channel
China, Japan & Korea to Drive App Store Spend; News Corp AU Opens Content Marketing Agency
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China, Japan & Korea to Drive App Store Spend; News Corp AU Opens Content Marketing Agency; WPP & Dentsu Exchange Swap Shares in APAC Agencies; FTChinese Moves to Subscription Model Seeking New Revenue; and Innovid Opens Up in Singapore. China, Japan & Korea to Drive App Store Spend Consumer spending in app stores is projected to climb 92% from last year [...]
Retargeting Must Advance to Help APAC Marketers Retain In-App Users
With Asia-Pacific consumers spending more time on their mobile devices, retargeting tools for in-app marketing need to improve and help brands better engage customers. App marketers must to be able to follow the entire user journey from the time the app is installed, retarget these users, and reengage them to ensure they remain interested in the app, said Alban Villani (pictured below), Criteo’s general manager for Southeast Asia, Hong Kong, and Taiwan. This was a pressing challenge, as consumers tended to grow [...]
Replacing Pixel Tracking: Simple, Straightforward & Worth It
Most marketers know that pixel-based tracking faces increasing challenges as a measurement methodology. As some browsers implement third-party cookie management policies that impede or limit pixel-based tracking, and as more consumers periodically delete their cookies, there’s a growing and understandable sense across marketing that pixel-based measurement must eventually be replaced with a more reliable tracking methodology. Writing exclusively for ExchangeWire, Si Fung (pictured below), head of deployment, Performance Horizon, explains why API integrations may be the answer, and aren’t as complicated [...]
AU Marketers Unable to Deliver Cross-Channel Personalised CX; Data Breach Affected 1M Facebook Users in PH & INDO
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU Marketers Unable to Deliver Cross-Channel Personalised CX; Data Breach Affected 1M Facebook Users in PH & INDO; Publicis Media Launches Commerce Practice; AU Consumers Listen Over Breakfast & Watch Over Dinner; Screen Media Sets Up in SEA; and Dentsu Makes Acquisition & Investment in U.S. AU Marketers Unable to Deliver Cross-Channel Personalised CX Some 67% of Australian marketers [...]
The Future of Cross Device
The cross-device landscape is one that’s rife with widespread misunderstandings. Anyone who gazes into their crystal ball and claims to have all the answers is likely wrong, writes Keith Petri (pictured below), chief strategy officer, Screen6, exclusively for ExchangeWire. Those who follow the news are able to see patterns emerge and understand how vital issues are likely to resolve. For example, for those closely following GDPR (the hot topic du jour), the recent announcement by Drawbridge that it would [...]
2018: The Year of Intelligent Marketing
To remain competitive in a crowded marketplace, and ensure sustainable growth, many businesses are focusing on becoming more customer-centric and less product-centric. The old adage of the customer being king has never been more true. At the core of this approach lies the customer journey – the realm of digital marketing, sales, and customer experience teams. The customer journey, crucial for engagement, conversion, and retention, is shaped by data and supporting technology; but, as Anoma van Eeden (pictured below), CMO, Relay42, [...]
The Future of Addressability Across Channels
Addressability has continued to be front-and-centre for any marketer’s strategy, but they are still facing challenges across the industry. Writing exclusively for ExchangeWire, David Dowhan (pictured below), CEO and founder, TruSignal, talks about the future of addressability within platforms, display, and TV, and what changes need to take place to finally appease marketers. Addressability (reaching specific members of a broader audience) is improving, but it’s not yet in the place most marketers want it to be. Here’s what’s likely to [...]
IAB AU Calls for Structure, Simplicity & Transparency
With 2017 a turbulent year for Australia’s digital advertising market, plagued by brand safety and ad fraud concerns, industry players now must look to embrace simplicity and transparency, while marketers should review their team structures. In this Q&A with ExchangeWire, IAB Australia CEO Vijay Solanki celebrates 2017 as the year digital ad spend clocked 50% of total ad budget, but urges the need for ad tech players to assess the entire ecosystem and resist adopting an ‘elbows out’ attitude. Solanki [...]
China's BAT Amongst Top Global Ad Revenue Contributors; News Corp AU Ditches Newspapers Audit in Metrics Change
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China’s BAT amongst top global ad revenue contributors; News Corp AU ditches newspapers data audit in metrics change; Native ads picking up revenue in China; QMS Media acquires NZ digital agency; Wavemaker storms into five APAC markets; and CtrlShift and iPinYou partner to target Chinese audience. China’s BAT amongst top global ad revenue contributors Baidu, Alibaba, and Tencent are [...]
'Artificial' Offers No 'Intelligence' Without Data
Some believe it is hogwash, while others say it is necessary for their company’s survival, but one thing is certain about artificial intelligence (AI) – without data, its value will be limited. Companies in developed Asian markets, such as Singapore, have been more responsive to trying out AI and given a mandate to push the technology, said Yu Junde, chief business officer at Appier. “They feel they need to adopt AI or risk being left behind”, he noted, but added [...]
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