Azerion-Veridooh Partnership Brings Independent Verification to Programmatic DOOH
Veridooh, the award-winning global leader in 100% independent out-of-home (OOH) verification, has been appointed as the preferred partner of Azerion, a leading full-service digital advertising partner for brands, agencies, and publishers. Veridooh has developed world-first patented and proprietary SmartCreativeTM technology. This [...]
Ogury bringt Persona-basiertes Targeting ins Connected TV
Das Adtech-Unternehmen Ogury macht seine Persona-basierte Werbelösung nun auch für Connected TV (CTV) verfügbar. Werbetreibende können damit dieselben Personas kanalübergreifend einsetzen und im Rahmen einer Multi-Channel-Strategie konsistent über alle Screens hinweg aktivieren. Die Fragmentierung der Mediennutzung erschwert es Advertisern zunehmend, Zielgruppen [...]
Ogury Extends Persona-Based Advertising to Connected TV
Ogury announced the availability of its persona-based advertising solution on connected TV (CTV), enabling advertisers to activate the same personas consistently across screens as part of a multi-channel strategy that supports brand outcomes. As audiences fragment across screens, maintaining consistent targeting [...]










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