Cross-Channel

  • China's BAT Amongst Top Global Ad Revenue Contributors; News Corp AU Ditches Newspapers Audit in Metrics Change

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  • 'Artificial' Offers No 'Intelligence' Without Data

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  • APAC Ad Sales to Climb Almost 6%; Consumers Want to Be Able to Text Brands

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  • APAC Marketers Must Differentiate in Programmatic Landscape

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  • APAC Marketers Overlooking Physical Customer Touchpoints

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  • 11 Seconds to Effectively Target APAC Travellers

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  • APAC Marketers Talk-Up Customer Experience

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  • APAC Marketers Turn to In-App Ads, But Should Avoid Common Pitfalls

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  • Agency Role Remains Relevant in APAC; AU OOH Revenue Climbs 7% in 2Q2017

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  • Indian Marketers Can Solve Content Challenge with Machine Learning

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