Cheetah Takes the Lead on Security Privacy Full-Service Support & Product Vision
by on 25th Apr 2022 in News
Cheetah Digital, a cross-channel relationship management solution provider for the modern marketer, has been named a Strong Performer by The Forrester Wave™: Email Marketing Service Providers report for Q1 2022
Published by independent research firm Forrester, Cheetah Digital’s email marketing solution was given the highest scores possible across seven criteria including dynamic content, privacy, security, distributed business model support, full-service support, globalisation, and product vision.
“Cheetah Digital positions its overall value, product strategy, and workflow as creating value through key stages of a customer’s brand relationship: acquisition, engagement, and loyalty,” the research revealed. It also noted that the Cheetah Digital platform “is designed to solve global marketer problems, not just offer a suite of functionality…big retailers, banks, and hotel chains that want comprehensive relationship marketing, not just email or mobile messaging execution, will find Cheetah Digital’s white-glove service unmatched.”
This year’s research evaluated 13 email marketing service providers based on 24 criteria, which are split into three categories—current offering, strategy, and market presence. Cheetah Digital has also been recognised in Forrester’s Now Tech: Real-Time Interaction Management, Q4 2021, and The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q2 2021 reports.
“Email marketing is more relevant than ever, but only when executed properly on top of a secure infrastructure,” said Cheetah Digital VP of content Tim Glomb. “Forrester’s report ranks the top providers in the space based on their 24-criterion evaluation. We appreciate the recognition of both the individual features and overall mission of the Cheetah Digital platform, as reflected in the report. At the end of the day, our goal is to help our customers exceed their customers’ expectations by making every interaction a moment of value.”
In working with American Airlines, the company saw a 50% email open rate and 84% completion rate (of the Experience using the Cheetah Digital Customer Engagement Suite). “We have a great relationship with Cheetah and we’ve been on the messaging platform for a while. So this was a good opportunity for us to see what else is out there in the Customer Engagement Suite from Cheetah,” Ein Lomers, senior manager, marketing comms planning & owned channels, American Airlines.
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