Brands that are new to Asia-Pacific, or keen to push out their programmatic plans in the region but don’t know where to start, will find this week’s feature handy. James Sampson, DataXu’s Asia-Pacific vice president and general manager, dishes out a selection of top tips to help brands find success with programmatic marketing in this part of the globe.
DataXu entered the Asia-Pacific market last year upon the request of numerous multinational brands that were keen to deploy programmatic marketing in [...]
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Programmatic may provide great benefits for brands, but it is still a fledgling industry and one that needs to be further simplified so marketers can better understand its inner workings.
Cheryl Goh, global vice president of marketing for GrabTaxi, urged for more case studies and industry benchmarks so more could be understood about the RTB platform.
The taxi booking company took its first steps into programmatic a few months back, tapping the tool to purchase downloads as part of a promotional [...]
In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara Krumholz, DynAdmic, general manager, LatAm, explains the need for prospective entrants to dispel previously-held prejudices, and tap into the region’s latent demand.
Last year was the year of experimentation of programmatic in the Latin American market, while 2015 will be a year of consolidation with a significant rise of investment from advertisers, particularly in video and mobile.
Spotify says it currently has no plans to support programmatic buying, but a recent recruitment ad for its New York office suggests it may be changing its mind pretty soon.
In an interview with ExchangeWire at the sidelines of the recent Festival of Media event in Singapore, Sunita Kaur, Spotify’s Asia managing director, said the company was constantly thinking about programmatic, but noted that the time was not right for it to adopt the model. “We don’t need it [...]
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Snug and comfortable with how things have always operated, the TV industry will soon face an inflection point where it will need to turn to programmatic to ensure its viability.
Chris Dobson executive chairman of The Exchange Lab, believes this impetus for change is driven by the lack of rich datasets and an erosion of ad revenue as the digital evolution continues to sweep across all media forms.
Despite the apparent resistance to change, TV and digital, in fact, shared several similarities, [...]
AppNexus has confirmed its purchase of publisher forecasting and programmatic-direct company Yieldex, in a deal rumored to be valued at $100m, as the ad tech firm continues its acquisition spree, and prepares for the rise of programmatic-direct.
The integration of Yieldex into the AppNexus platform supports the ad tech company’s vision of offering an integrated, full-stack publisher solution – this deal comes just five months after AppNexus bought Open AdStream (OAS) from WPP – and also positions the company to create [...]
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The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute a cohesive user experience. It also needs to improve communication to achieve better transparency and build trust.
These were among the range of issues discussed at the Programmatic Summit held in Sydney this week, where keynote and panel speakers touched on opportunities and challenges facing the industry today; including [...]
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In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Indonesian JV launches RTB exchange; Singtel offers virtual, augmented reality for ads; Dentsu Isobar acquires Vietnam’s Emerald, sets up investment arm in China; and Mindshare sets up shop in New Zealand.
Indonesian JV launches RTB exchange
Ooredoo Group’s Indosat and Smaato have formed a joint venture to launch the new Indonesia Mobile Exchange (IMX), touted to be [...]
ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and in this week’s edition: Rubicon Project posts impressive gains; Europe’s OOH sector primed for programmatic disruption; European ad tech pairing join forces; and US firms man-up ahead of European expansion.
Rubicon Project posts strong gains
A little under a year after it first went public, and Rubicon Project this week posted impressive gains in its latest earnings call, with revenue ($41.8m) [...]
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eBay Advertising has just concluded its ‘Programmatic-Only Week’ in an attempt to galvanise the wider advertising ecosystem to wake up to the potential of trading media programmatically, with media buyers calling for further such experiments. ExchangeWire explores the week-long experiment, and talks to eBay Advertising on how it envisages its programmatic future.
The ecommerce giant concluded the trial – where
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