Adelaide, the leader in attention-based media quality measurement and activation, welcomed The Guardian to its AU Ecosystem following an audit of the publisher’s inventory using Adelaide’s AU metric. The audit found that the Guardian’s placements perform above market benchmarks, supporting [...]

Kevel, the leading provider of retail media infrastructure through its Retail Media Cloud®, today (2nd June, 2026) announced that Scandinavian Airlines (SAS) has selected Kevel to power its new digital commerce media network. The partnership will enable SAS to deliver [...]

Azerion, a leading European digital advertising platform, today (28th May, 2026) announces the direct integration of the Spotify Ad Exchange into Hawk DSP,  expanding its premium supply offering and giving advertisers seamless access to the world’s most popular audio streaming [...]

Picnic today (20th May, 2026) names the PIQ10 2026: the UK's top publishers for advertising quality, ranked independently by PIQ, Picnic's signal-led inventory intelligence platform. With nearly half of all domains now falling below PIQ's quality threshold, these are the [...]

Kevel, the leading provider of retail media infrastructure, today (4th May, 2026) announced a new collaboration with Dollar General and The Trade Desk to deliver a retail media solution that unifies onsite and offsite activation with consistent measurement. The offering [...]

Tappx, a leading ad tech company offering multiplatform digital advertising solutions, has announced a 35% increase in revenue in 2025. With this result, the technology company consolidates a trajectory of more than five years of growth, achieving increases in both [...]

Stagwell, the global challenger network transforming marketing through AI, today (27th April, 2026) announced a unified technology infrastructure powered by FreeWheel, the leading global technology platform for the streaming advertising ecosystem, to give advertisers direct access to the core infrastructure [...]

Pubstack, the leading supply-intelligence platform for digital publishers, today (23rd April, 2026) announces the launch of Spark for Publishers, a new supply intelligence layer designed to help publishers reclaim lost value in programmatic advertising. Over the past decade, the buy side [...]

Axis, a multi-product ad tech company building high-performance programmatic infrastructure for publishers and advertisers, announced it has been granted Google Authorised Buyer status (Buyer ID: 8045927652). The accreditation gives Axis and its partners direct access to Google's Ad Exchange (AdX), [...]

44.4% of domains now fall below accepted quality thresholds, according to Picnic’s Inventory Quality Report 2026, highlighting a growing gap between the scale of digital supply and the value it delivers. Based on analysis of more than 120,000 domains, the report [...]