In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the world. In this edition: LUMA reports fall in digital deals; IAS report reveals Australia’s brand safety triumphs; BidSwitch finds media buyers want direct path to inventory; Illuma’s contextual targeting outperforming traditional brand uplift; OnAudience.com examines European adherence to lockdown; and 5 ideas for publishers in a Corona revenue vortex. LUMA reports fall in digital deals LUMA partners has released a Market Report examining activity in the public and private [...]

Read more

In today’s ExchangeWire news digest: LUMA’s latest Market Report reveals a fall in ad tech and MarTech deals; an investigation by Clean.io uncovers a rise in the threat of malvertising; and AdWanted secures 101-year-old advertising incumbent SRDS. LUMA reports fall in digital deals LUMA partners has released a Market Report examining activity in the public and private markets over Q1 of 2020. The report revealed a concerning but unsurprising fall in deals across the digital sphere, with fewer deals in ad tech [...]

Read more

Publishers are having a hard time monetising their inventory right now. Despite the fact that many are drowning in traffic, the corona revenue bump has yet to materialise. Aggressive coronavirus keyword blocking by brands is contributing to a dip in revenue for publishers. The irony of this situation is so thick you could almost eat it.  What can a publisher do? Plead to the better nature of brand spenders? Not going to happen. No brand wants to appear against negative stories [...]

Read more

Google has made its move on gaming with the announcement of streaming platform Stadia.  The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals in the industry’s history. Such a major player moving in with such an ambitious platform could radically impact the broad ecosystem of the industry, the makeup of audiences playing games, and the way the medium is consumed and designed. However, Stadia’s [...]

Read more

Following the launch of their latest whitepaper on the state of programmatic inventory in the UK in the fourth quarter of 2018, James Diba, senior client partner, The Programmatic Advisory, shares the key insights from the report, and what these mean for marketers. The programmatic inventory landscape has seen a rapid rate of change over the last few years and, incredibly, we’ve seen another huge period of change over the course of the last year. How have these changes impacted the [...]

Read more

This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop its AR and VR advertising platform. As reported by Tech.EU, Admix was only founded in 2017, with a focus on allowing developers to place advertisements programatically that sit contextually inside content. A simple, hypothetical example would a be a VR game set in a sprawling city. Admix’s platform could allow a developer to assure that programmatic ads appeared only as billboards on [...]

Read more

Following the release of PubMatic’s report, ‘Understanding Inventory Quality: Thinking Beyond Bots’, ExchangeWire speaks with Eric Bozinny (pictured below), director, inventory quality, PubMatic, about the company’s efforts to improve quality within the programmatic landscape. Bozinny explains the different elements of inventory quality, and why it’s more than just fraud. ExchangeWire: What do we mean by ‘inventory quality’? Eric Bozinny: Historically, the concept of inventory quality has been closely associated with ad fraud. The rise of third-party fraud-detection companies reinforced that thought, as [...]

Read more

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand Safety Study Reveals Carelessness of Marketers; Sublime Skinz Expands European operations; mediasmart & Brave Partner; Additional Funding for Drawbridge; and Partnership for Eyeota & TwentyCi. Brand Safety Study Reveals Carelessness of Marketers A new study by Sizmek on brand safety reveals that 38% of marketers are aware of having delivered adverts on harmful or unsafe web pages. At the same time, only 61% [...]

Read more

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee on Eyeo; Pre-Bid Solution By Protected Media; AdsWizz Co-operates with Univision Audio Streaming Service; Exterion Media & Transport for London Announce Partnership with Euronews; and smart Launches Native In-App-CPM Solution. New Ad Criteria from Acceptable Ads Committee on Eyeo Adblock Plus makers Eyeo are releasing new criteria for their acceptable ads regulations. The independent Acceptable Ads Committee has [...]

Read more

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Introduces Audio Ads to DoubleClick Bid Manager; Location Sciences Launches Location Data Authentification; Strategic Partnership Between HubSpot & Taboola; AddApptr Expands to U.S. Market; and Leanplum Enters European Market. Google Introduces Audio Ads to DoubleClick Bid Manager DoubleClick goes audio. The Google programmatic bid manager has just announced support for digital audio ads. Providing access to audio platforms, DoubleClick Bid Manager lets marketers purchase [...]

Read more