Weborama et Equativ (ex-Smart) renforcent leur partenariat au service des éditeurs, des annonceurs et des agences. Le spécialiste de l’analyse sémantique a en effet choisi la solution de curation de l’adtech indépendante pour exploiter et activer ses segments contextuels sémantiques, [...]

Weborama and Equativ (formerly Smart) are strengthening their partnership to serve publishers, advertisers, and agencies. The semantic analysis specialist has chosen the independent ad tech’s curation solution to exploit and activate its semantic, cookieless and consentless contextual segments directly on [...]

Adverty AB today (August 18th, 2022) unveils an exclusive partnership with Yazle – having signed an agreement that allows the digital agency to represent and sell Adverty's full inventory in MENA exclusively. This will be on a managed service basis; [...]

As digital advertising continues to expand within the APAC region, and attention flows increasingly towards emerging channels, efforts to preserve media quality must also be heightened. Ahead of ATS Singapore, Laura Quigley, SVP APAC, Integral Ad Science, discusses how this [...]

Today (August 8th, 2022), LiveRamp, the leading data enablement platform, announces a strategic partnership with Reach, the UK’s largest commercial, national, and regional news publisher to use its Authenticated Traffic Solution (ATS).  ATS enables the world’s top marketers to buy authenticated [...]

Audigent, the leading data activation, curation, and identity platform, has unveiled The Retail Media Playbook, a comprehensive guide on how nearly all retailers and advertisers can pursue a proven, scalable path forward to capture the massive opportunity in retail media [...]

Hawk Platform, the fully multi-channel demand-side platform (DSP), announced a global partnership with Azerion’s proprietary SSP, Improve Digital. The collaboration with the digital entertainment and media platform will enable marketers to reach Azerion's audiences at scale, via impactful rich media [...]

Integral Ad Science, a global leader in digital media quality, and MetService, Te Ratonga Tirorangi, New Zealand's national weather authority, have announced a case study on how MetService improved campaign viewability with the deployment of the IAS publisher verification solution. MetService [...]

In today's ExchangeWire news digest; Meta faces backlash over charges on VR apps; Deliveroo turns to advertisers to boost revenue; and floundering consumer confidence delivers a blow to US tech stocks.   Meta in hot water over VR app charges The Financial Times [...]

In today's ExchangeWire news digest: Apple and Android phones hacked by Italian spyware, reports Google; SoftBank faces calls to dual list UK chip manufacturer Arm; and Naspers and Prosus serve a new blow to Tencent as they reveal plans to [...]