Publishers are having a hard time monetising their inventory right now. Despite the fact that many are drowning in traffic, the corona revenue bump has yet to materialise. Aggressive coronavirus keyword blocking by brands is contributing to a dip in revenue for publishers. The irony of this situation is so thick you could almost eat it.  What can a publisher do? Plead to the better nature of brand spenders? Not going to happen. No brand wants to appear against negative stories [...]

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In today’s ExchangeWire news digest: DTCs are driving demand for ad inventory, bringing some respite to publishers; spend on scatter TV ad slots declines across US broadcasters; and Sky inventory is added to NBC Universal’s One Platform.   US DTC ad demand on the rise Direct-to-consumer (DTC) brands are bucking the trend of curtailing their marketing spend and have driven an increase in demand for advertising inventory. This numbers DTC amongst the very few sectors to maintain or even up their advertising budgets, [...]

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In today’s EchangeWire news digest: Pixalate report reveals how Coronavirus has impacted mobile ad spend; new software WorldGaze promises to optimise context awareness for on-device AI; and Carousell unveils a new initiative to assist non-profits that are helping the most vulnerable amidst COVID-19.   Mobile ad spend wavers as Coronavirus persists Pixalate has released a report detailing how advertisers have responded to the economic upheaval caused by the coronavirus. The Programmatic Ad Spend in the Age of COVID-19: Mobile App Advertising, examines how [...]

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In today’s ExchangeWire news digest: Beeswax acquires ad tech start up MediaGamma as it focuses on building its programmatic offering; Buzzfeed puts its German offices up for sale; and FreeWheel gets set to release its unified programmatic platform. Beeswax acquires MediaGamma in a bid to bolster its programmatic offering New York-based Beeswax has bought ad tech start-up MediaGamma for an undisclosed sum. The purchase bucks the trend of many ad tech players, with many reported to be shedding personnel in response to [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the world. In this edition: LUMA reports fall in digital deals; IAS report reveals Australia’s brand safety triumphs; BidSwitch finds media buyers want direct path to inventory; Illuma’s contextual targeting outperforming traditional brand uplift; OnAudience.com examines European adherence to lockdown; and 5 ideas for publishers in a Corona revenue vortex. LUMA reports fall in digital deals LUMA partners has released a Market Report examining activity in the public and private [...]

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In today’s ExchangeWire news digest: LUMA’s latest Market Report reveals a fall in ad tech and MarTech deals; an investigation by Clean.io uncovers a rise in the threat of malvertising; and AdWanted secures 101-year-old advertising incumbent SRDS. LUMA reports fall in digital deals LUMA partners has released a Market Report examining activity in the public and private markets over Q1 of 2020. The report revealed a concerning but unsurprising fall in deals across the digital sphere, with fewer deals in ad tech [...]

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Google has made its move on gaming with the announcement of streaming platform Stadia.  The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals in the industry’s history. Such a major player moving in with such an ambitious platform could radically impact the broad ecosystem of the industry, the makeup of audiences playing games, and the way the medium is consumed and designed. However, Stadia’s [...]

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Following the launch of their latest whitepaper on the state of programmatic inventory in the UK in the fourth quarter of 2018, James Diba, senior client partner, The Programmatic Advisory, shares the key insights from the report, and what these mean for marketers. The programmatic inventory landscape has seen a rapid rate of change over the last few years and, incredibly, we’ve seen another huge period of change over the course of the last year. How have these changes impacted the [...]

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This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop its AR and VR advertising platform. As reported by Tech.EU, Admix was only founded in 2017, with a focus on allowing developers to place advertisements programatically that sit contextually inside content. A simple, hypothetical example would a be a VR game set in a sprawling city. Admix’s platform could allow a developer to assure that programmatic ads appeared only as billboards on [...]

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Following the release of PubMatic’s report, ‘Understanding Inventory Quality: Thinking Beyond Bots’, ExchangeWire speaks with Eric Bozinny (pictured below), director, inventory quality, PubMatic, about the company’s efforts to improve quality within the programmatic landscape. Bozinny explains the different elements of inventory quality, and why it’s more than just fraud. ExchangeWire: What do we mean by ‘inventory quality’? Eric Bozinny: Historically, the concept of inventory quality has been closely associated with ad fraud. The rise of third-party fraud-detection companies reinforced that thought, as [...]

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