MiQ Appoints Charlotte Liddell to Lead UK Commercial Growth
by on 20th Oct 2026 in News
Global programmatic media partner MiQ announced today (20th October, 2026) the appointment of Charlotte Liddell as group commercial director. Liddell will lead commercial growth and agency partnerships across the UK, while supporting MiQ’s wider commercial strategy.
"Having built and scaled The GoodNet from the ground up, I know first-hand what it takes to develop strong agency partnerships and drive sustained commercial growth," said Liddell. "MiQ has a powerful proposition in Sigma, bringing together data, intelligence, and media across channels to help agencies and brands maximise their investment and deliver measurable business results. I want to bring my experience of building successful commercial partnerships to MiQ, opening up new opportunities for the business and helping take its UK growth to the next level.
Her appointment adds further senior experience to MiQ’s commercial team as the business continues to develop its agency partnerships and bring its omnichannel capabilities to clients through solutions such as Sigma.
"Charlotte will play a key role in shaping how we take our offering to market, identifying new areas for expansion and ensuring our commercial strategy delivers against the ambitions we have for the business," said Rob Linton, chief revenue officer, UK at MiQ. "Her experience and leadership will be a real asset as we continue to rapidly scale our UK operations and strengthen our position in the market."
Most recently, Liddell was director of commercial and a founding partner at The GoodNet, where she led the commercial function across the UK and international markets. During her time there, she helped scale the business from an early-stage start-up into an established media partner, developing strategic partnerships with major agency holding groups.
Prior to The GoodNet, Liddell held senior roles at Omnicom Media Group’s Artbot, where she was responsible for commercial growth, team leadership, and client servicing across the UK and EMEA. She began her career at Carat before moving to Global.
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