Happydemics, the cross-channel brand lift measurement company, today (21st October, 2026) announced a partnership with Nexxen, the advertising technology platform powered by unique data and media, providing third-party brand lift measurement to Nexxen’s advertisers across the UK and Australia.

Together, the companies connect media delivery with human response, giving marketers a clearer view of who they reached, how their campaigns performed and how advertising is impacting consumer behaviour. 

Specifically, Happydemics measures brand lift across 13 media channels, including CTV, display, and digital video, using a unified methodology designed to make results comparable across channels, markets, and campaigns. Its benchmark database spans more than 16,000 brand lift studies, giving advertisers additional context to understand how campaign performance compares with relevant category and market norms.

"Today, knowing whether a campaign was delivered to the right audience is table stakes for advertisers – we need to know how these campaigns are influencing audiences and driving outcomes," said Alexandra Dean, senior vice president, partnerships and data strategy, Nexxen. "Happydemics gives our clients an independent, consistent way to measure their brand’s impact across screens and markets – we’re excited to expand the availability of this capability."

Early results from the partnership are promising. Among campaigns measured against relevant Happydemics benchmarks, results place Nexxen’s in the top 15% for brand consideration, top 20% for purchase intent, top 25% for ad recall and top 30% for ad creative interest to date.

"Brands don't grow channel by channel or market by market, yet the industry has long measured them that way," said Virginie Chesnais, chief marketing officer, Happydemics. "With Happydemics’ support, Nexxen advertisers can see their full brand growth story. They can connect campaign exposure to genuine shifts in human perception, consideration and intent and measure that impact consistently across channels and markets."

Happydemics

Happydemics enables advertising players worldwide to accurately measure upper- and mid-funnel brand metrics—such as consideration, purchase intent, and brand preference—and optimize the ROI of all their cross-channel campaigns, including CTV, In-...

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