Ad Server

  • The Ad Server Started with Pixels & is Figuring Out People: Q&A with Victor Wong, CEO, Thunder

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  • Cheetah Mobile Challenged by Diverse Advertiser Needs

    Ranked the world’s third-largest non-game app developer, Cheetah Mobile faces significant challenges in meeting the different needs of a diverse advertiser clientele. In Asia-Pacific, specifically, advertisers have yet to catch up – in terms of media investments – with consumers who are rapidly moving towards mobile devices, according to Josh Ong (pictured below), Cheetah Mobile’s director of global marketing and communications.

    In this Q&A with ExchangeWire, Ong explains how the Chinese app developer is enhancing its programmatic and technology stack to better [...]

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  • The Goal of Owning Full-Stack Ad Decisioning: Q&A with Rajeev Goel, CEO, PubMatic

    With transparency, arguably, being one of the hottest topics in the advertising field in 2017, PubMatic is standing firm on transparency needing to go deeper than clarity around fees and the source of inventory. As highlighted with the company’s ‘Let’s Be Clear’ campaign, it lies in the value exchange and the perception of value in the programmatic ecosystem. ExchangeWire speaks with PubMatic’s co-founder and CEO, Rajeev Goel, about PubMatic’s journey through ad tech and the position it holds in an [...]

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  • Is There Gold at the End of the Rainbow?

    Today (24 February) ad blocking company Shine, announced that they are rebranding as ‘Rainbow‘. Rainbow is described as “a consumer ad experience”, and the company states: “We are no longer selling ad blocking to mobile carriers, or ISPs.”

    In short, Rainbow is an ad verification company, and the verification criteria is not unique – Rainbow uses industry-defined standards.

    For advertisers and agencies, the process of Rainbow verification is the same as working with any other verification company: submit ads to Rainbow and [...]

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  • Facebook Retires Atlas; INVIDI Acquired by AT&T, DISH & WPP

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook shutters Atlas; INVIDI changes ownership; Programmatic audio ads by Adform; New publishers for Outbrain; Code of Conduct for German programmatic market; and Adsquare adds app-usage data.

    Facebook retires Atlas ad server

    Ad serving with Atlas is no more! Facebook have shuttered the Atlas ad server and instead want to refocus on campaign measurement. “We believe Atlas will have a greater impact and create [...]

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  • Facebook Updates Metrics & Reporting; LiveRamp Buys Arbor and Circulate

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates metrics and reporting; LiveRamp buys Arbor and Circulate; IAB and ISBA cooperate on mobile buying handbook; Snapchat IPO is coming; More lift with Rich Media; Spotify and WPP announce partnership; Widespace’s new ad platform; Protected Media’s anti-ad-fraud solution; and European viewable completion rates analysed by TubeMogul. 

    Facebook update on metrics and reporting

    Criticism on Facebook’s lack of transparency has prompted the company to [...]

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  • Smartclip vermarktet für IP und G+J; ADITION, ADEX, Roq.ad Partnerschaft

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Smartclip übernimmt Outstream-Vermarktung für IP und G+J EMS; ADITION, ADEX und Roq.ad schließen Technologiepartnerschaft; AdDefend bringt Anti-Adblock-Technologie nach Österreich; Neuzugang bei OpenX Deutschland; und Fünf Fragen an Frederike Voss, orbyd.

    Smartclip vermarktet für IP und G+J EMS

    Smartclip reißt noch mehr Outstream-Vermarktung an sich. Die RTL-Tochter konnte jetzt eine Partnerschaft mit IP Deutschland und der Gruner+Jahr Media Sales-Abteilung abschließen: Ab Januar 2017 vermarktet Smartclip für [...]

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  • EU Data Protection Working Group Vs WhatsApp; Adyoulike & Trade Desk Partner

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data protection takes on Facebook-WhatsApp; Native advertising partnership between Adyoulike and The Trade Desk; Weve and AppNexus; Series A Funding for Convertr; and partnership between GumGum and Plista.

    EU data protection vs Facebook-WhatsApp

    Not only the German data protection authorities, also the EU data protection officers are now scrutinising the exchanging of data between Facebook and WhatsApp.

    The so-called Article 29 Data Protection Group have written an [...]

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  • DACH: Neuer Geschäftsführer für Unruly Deutschland; Adventori startet in Frankfurt

    ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neuer Geschäftsführer bei Unruly Deutschland; Adventori öffnet deutsche Niederlassung; Mobile Internetnutzung wächst weiter; Ad-Tracking bei Deutschen unbeliebt; und Fünf Fragen an die MMA Deutschland.

    Neuer Deutschland-Chef für Unruly

    Neues in der deutschen Führungsetage von Unruly: Der Adtech-Anbieter mischt die Karten und ernennt Christoph Thielecke als neuen Geschäftsführer in Deutschland. Thielecke wirkte bisher als Vice President Sales für den Bereich Nordeuropa bei Unruly.

    Damit stellt sich Unruly [...]

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  • The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate by JICWEBS; Google goes anti-pop-up ad; The Independent’s digital-only success; New market transparency tools by AppNexus; Adelphic and Grapeshot integrate; Sizmek and Fuisz work on ‘hot spots’; and Index Exchange powers Time Inc. header bidding. 

    The Trade Desk goes public

    Demand-side platform provider The Trade Desk is preparing for their IPO. In the course of admission to listing, [...]

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