The global guide for the Ad Tech and Mar Tech industry

  • PreBid by OpenX; Adjust Expands to India

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  • Consumers Want Benefits from Data Sharing; Video Is Key for App-Install Success

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  • Quantcast Launches New Platform; Privacy & Consent Functionalities at Tealium

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  • Mobile Dominates Video Views Worldwide; Next Phase of SpotX-Smartclip Merger

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  • A Lot of Education Needs to Be Done Around Quality: Q&A with Gorka Zarauz, CQO, Smart

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  • The Ad Server Started with Pixels & is Figuring Out People: Q&A with Victor Wong, CEO, Thunder

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  • Cheetah Mobile Challenged by Diverse Advertiser Needs

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  • The Goal of Owning Full-Stack Ad Decisioning: Q&A with Rajeev Goel, CEO, PubMatic

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  • Is There Gold at the End of the Rainbow?

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  • Facebook Retires Atlas; INVIDI Acquired by AT&T, DISH & WPP

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