InfoSum Launches First-Party Data Platform; Smart Expands to UK Market
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: InfoSum launches first-party data platform; Smart expands to UK market; VIOOH research: 2020 to be year programmatic digital OOH goes mainstream; ConversionWorks and Datalicious Korea to merge with MightyHive; and The Ozone Project signs The Stylist Group as its newest publisher. InfoSum launches first-party data platform InfoSum has announced the launch of its Discovery platform, which enables media owners to [...]
Amazon Bid for Sizmek Countered by Ycor: No Longer The Rise of the Triopoly?
Update: Weborama parent, Ycor, announced a counter bid for Sizmek today (7 June, 2019) – exclusive comment from Weborama CEO, Alain Lévy below. On Friday 31st May, Amazon announced that the company has officially signed an agreement to purchase Sizmek’s ad server, along with their dynamic creative optimisation (DCO) unit. It is difficult to overstate the impact of the shopping giant adding ad serving capabilities to its array of successful divisions, with the advertising duopoly of Facebook and Google surely due [...]
PreBid by OpenX; Adjust Expands to India
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Prebid by OpenX Now Generally Available; Adjust Expands to India; Further Expansion for adsquare in U.S.; Triton Digital Integrates with Tru Optik; and U.S.: 75% of Brands Buy Ads Programmatically. Prebid by OpenX Now Generally Available OpenX has just announced the general availability its pre-bid video header bidding solution, providing another monetisation option to publishers. Prebid offers direct access to OpenX’s video exchange within [...]
Consumers Want Benefits from Data Sharing; Video Is Key for App-Install Success
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Consumers Want Benefits from Data Sharing; Video Is Key to App Install Success; Seven West Media Integrates Lotame DMP & Telaria SSP; New Server-Side & Mobile In-App Solution by PubNative; and Cedato Launches Instream Video Format ‘IntentView’. Consumers Want Benefits from Data Sharing ‘Global data privacy: What the consumer really thinks’ is a report commissioned by the GDMA, DMA UK, and Acxiom. According to [...]
Quantcast Launches New Platform; Privacy & Consent Functionalities at Tealium
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Quantcast Implements IAB Framework in Newly Launched ‘Choice’ Platform; Tealium Enhances Privacy & Consent Functionalities; New Inventory for mediasmart; Telaria Launches VMP; and Grapeshot Offers Contextual Data for Video. Quantcast Implements IAB Framework in Newly Launched ‘Choice’ Platform After beta-testing since February this year, audience insights provider Quantcast is launching its platform Quantcast Choice, implementing the IAB Europe’s Transparency and Consent Framework. Thus, Quantcast [...]
Mobile Dominates Video Views Worldwide; Next Phase of SpotX-Smartclip Merger
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile Drives Video-Viewing Figures; Next Phase in SpotX & smartclip Merger; PulsePoint Buys Ad Vitality Lab; Taboola Partners with Bauer Media UK; and ClearChannel & Posterscope Integrate. Video Viewing Dominated by Mobile According to eMarketer’s first mobile digital video forecast, 2.38 billion people will watch streamed or downloaded video content in 2018. More than three-quarters (78.4%) of the total views are accessed via mobile devices, the report [...]
A Lot of Education Needs to Be Done Around Quality: Q&A with Gorka Zarauz, CQO, Smart
What is a ‘chief quality officer’ and why does ad tech need this new role? ExchangeWire speaks with Gorka Zarauz, recently promoted to the role of chief quality officer at Smart, about what his role entails and how the industry can achieve ‘quality’. ExchangeWire: You are one of the first people to get the title ‘chief quality officer’. Why is that title necessary, and what does it mean? Will we see more people with that title? Gorka Zarauz: It means that, at [...]
The Ad Server Started with Pixels & is Figuring Out People: Q&A with Victor Wong, CEO, Thunder
What is a creative management platform and how could its increased implementation in marketer creative strategies force an evolution of the traditional ad server? ExchangeWire speaks exclusively with Victor Wong, CEO, Thunder, who explains that, ultimately, we have to remember it’s about delivering the best possible experience to the consumers interacting with your brands. ExchangeWire: What is a creative management platform (CMP) and how is it being used to personalise campaigns? Victor Wong: Creative management platforms enable brands to produce, personalise, and [...]
Cheetah Mobile Challenged by Diverse Advertiser Needs
Ranked the world’s third-largest non-game app developer, Cheetah Mobile faces significant challenges in meeting the different needs of a diverse advertiser clientele. In Asia-Pacific, specifically, advertisers have yet to catch up – in terms of media investments – with consumers who are rapidly moving towards mobile devices, according to Josh Ong (pictured below), Cheetah Mobile’s director of global marketing and communications. In this Q&A with ExchangeWire, Ong explains how the Chinese app developer is enhancing its programmatic and technology stack to better [...]
The Goal of Owning Full-Stack Ad Decisioning: Q&A with Rajeev Goel, CEO, PubMatic
With transparency, arguably, being one of the hottest topics in the advertising field in 2017, PubMatic is standing firm on transparency needing to go deeper than clarity around fees and the source of inventory. As highlighted with the company’s ‘Let’s Be Clear’ campaign, it lies in the value exchange and the perception of value in the programmatic ecosystem. ExchangeWire speaks with PubMatic’s co-founder and CEO, Rajeev Goel, about PubMatic’s journey through ad tech and the position it holds in an [...]
