Ad Server

  • Sizmek & Criteo Report Strong Q2 Earnings

    Yesterday (3 August), amid news of their acquisition, Sizmek (NASDAQ:SZMK), reported financial results for the second quarter ended 30 June 30, 2016. Due to the earlier announcement that Vector Capital plans to acquire Sizmek, the call scheduled to discuss the Q2 results was cancelled.

    Highlights

    – Q2 revenue of USD$48.9m (£36.69m), a 22% Increase; core products revenue increases (including mobile, video, data driven products and programmatic solutions, excluding flash based rich media) 47%

    – Q2 net loss improves 87% to USD$1.0m (£0.75m)

    – Mobile product revenues (including HTML5 formats) increased 317%

    – Data [...]

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  • Forget Header Bidding, It’s Time for Server-to-Server 2.0

    Publishers need more than header bidders and third-party server-to-server solutions to unify the publishing/advertising ecosystem. Andy Mitchell, CRO at Switch Concepts (pictured below), explains why publishers need a first-party S2S solution – and why making such a move would be worth it, despite whatever investment has been made into header bidding.

    There’s been a lot of debate around header bidding recently, both positive and negative. Despite its recent rapid adoption, it’s actually been around for years. And, although it is helping to grow [...]

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  • Marketo Acquired by Vista Equity Partners; Facebook Shutters LiveRail

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is snapped up by private equity firm; Facebook retires LiveRail; DoubleClick connects advertisers and marketing experts; Adsquare partners with Adelphi; and New partnership between Tapjoy and Ironsource. 

    Marketo sold to Vista Equity Partners

    In a deal worth USD$1.79bn (£1.24bn), private equity firm Vista Equity Partners is acquiring Marketo. The publicly traded martech provider is the last in a string of acquisitions by the [...]

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  • Potential Defeat for AdBlock Plus Against Springer; Facebook Shutters FBX

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus faces defeat in another court case against Springer; Facebook Shutters FBX; Three UK announces ad blocking trial run; ADventori opens London office; and StickyADS announces programmatic guaranteed.

    Impending defeat for Adblock Plus?

    In the last twelve months, Eyeo has been victorious in Germany with regards to four lawsuits by publishers against ad blocking software Adblock Plus. Now things are not looking good for the Cologne-based developers. [...]

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  • Facebook Audience Network Sells Video Ads for Third Parties; Twitter Takes Ads to Embedded Feeds

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience Network Sells Video Ads; Twitter Ads in External Feeds; SAP introduces media exchange; Dynamic Email Retargeting by Criteo; More Transparency for Publishers with Dutch ad server Ancora; and Google introduces Android Instant Apps. 

    Facebook sell video ads for third parties

    First retargeting on Instagram, now video ads delivered through the Audience Network to third-party websites and in apps: Facebook ramp up their [...]

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  • Comcast Acquires StickyADS; DoubleClick Launches Native Ads

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Comcast buys StickyADS.tv; DoubleClick Goes Native; JICWEBS tackles ad fraud; New UK GM for Adform; and Rocket Fuel appoints international MD.

    StickyADS.tv Acquired by Comcast

    Comcast strengthens its activities in Europe by acquiring French video tech provider StickyADS.tv, the company has confirmed in a press release. The financial details of the deal were not disclosed.

    The acquisition of the video SSP is a move to complement [...]

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  • Now & Next: Malvertising

    Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature focuses on malvertising.

    What started out as bad-taste pranks by computer geeks in the early days of the internet, has long become a million-dollar business, that is not only directed at the public in general, going beyond specifically targeted governments or individuals [...]

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  • Strong Performances by Facebook and WPP; ISBA Criticises UK Agencies

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong quarters for Facebook and WPP; ISBA calls for transparency; Xaxis appoints Harcus as UK MD; LiveRamp enters UK and FR markets; Unlockd receives funding; Voluum launches martech suite; and Apple considers paid search for App Store.  

    Show of force in Facebook and WPP quarterly reviews

    While Google and Apple disappointed in recent earning calls, Facebook and WPP are on a high. Facebook’s earnings [...]

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  • From Ad Serving to Full Campaign Management: Q&A with Neil Nguyen, CEO, Sizmek

    In efforts to significantly expand their footprint and offer a strong competitive alternative in the market, Sizmek have launched MDX-NXT. In an exclusive interview, Neil Nguyen (pictured below), CEO, Sizmek, tells ExchangeWire what this new product offering means for the second-biggest player in the ad-serving market and the ability for it to help clients embrace omnichannel marketing strategy and execution.

    ExchangeWire: Sizmek has recently announced the launch of MDX-NXT – tell us about that.

    Neil Nguyen: MDX-NXT is an open ad-management platform purposely designed for [...]

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  • AOL Announces Self-Serve TV Ad-Buying Solution; Gameloft & Mediasmart Partner Up

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV ad-buying solution by AOL; Gameloft and Mediasmart partner up; Strategic partnership for Ligatus and AppNexus; Bob Lord joins IBM; Exterion partners with Beyond Analysis; and Sizmek releases MDX-NXT.

    AOL Launches Self-Serve Programmatic TV Ad Buying

    AOL leaves manual TV ad-buying behind. The media company has just announced a new self-serve TV ad-buying solution as part of their ONE platform.

    The move to [...]

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