UK

  • AA/WARC Expenditure Report Shows UK Ad Spend Maintains Strength: Experts Comment

    The Advertising Association/WARC Expenditure Report released this week (25 April, 2017) highlights the steady growth of advertising spend in the UK , with mobile contributing to 99% of new investment entering the internet ad market last year. Moreover, digital doubled its share recorded in 2012, accounting for 38% of the £1.1bn out-of-home advertising market in 2016. The only significant decrease in ad spend came from TV, which reported a spending fall of nearly 2.1% in the final quarter, and is [...]

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  • 2016 UK Digital Ad Spend: Mobile Now 51% of Total Display

    The IAB UK and PwC released the 2016 UK Digital Ad Spend Report last week, with the news that the UK digital market grew 17.3% in 2016, with a total value of £10.3bn. The vast majority of growth was driven by mobile, which saw a 50.8% increase year-on-year and accounted for a whopping 99% of all digital growth. Of that, mobile video has seen significant growth of 103%. In other news, 72% of display advertising was traded programmatically in [...]

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  • Advertising is Effective When it is Trusted: Handling Privacy Concerns in a Digital World

    The General Data Protection Regulation (GDPR) is due to come into force in May 2018. Every organisation operating in the digital industry must make sure it is fully aware what this means and how to be prepared for it. In this chapter of the serialisation of The Programmatic Handbook, published by the IAB UK, Yves Schwarzbart (pictured below), head of policy and regulatory affairs, IAB UK, details the privacy considerations of the GDPR and the focus on transparency and [...]

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  • Despite Brexit, Ad Spend Keeps Growing, But Companies Must Still Future-Proof Themselves

    If the daily headlines serve as a snapshot of the current economic and political landscape, one could be forgiven for thinking that we are living through rather dark times. The UK’s referendum vote to leave the European Union shook the country and stunned financial markets, consequently causing the value of the pound to plummet. The shock had knock-on effects in all areas of the economy, particularly for those businesses that relied on a strong pound for keeping the [...]

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  • Ad Tech Funding in Decline; Ad Tech Renaissance Looming

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad tech funding in decline; An ad tech renaissance looming; IAB UK appoint new CEO; The Telegraph quadruple programmatic team; and global advertising revenue to increase 11.1% in 2017.

    Duopoly driving ad tech funding decline?

    According to data collated for the Financial Times by CBInsights and published in a recent article on ft.com about the California giants dominating the ad-serving market, 2016 will end [...]

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  • Would Isambard Kingdom Brunel Have Built Programmatic Pipes This Way?

    The great Victorian engineer designed much of the UK’s underlying connective infrastructure: dockyards, the Great Western Railway, suspension bridges, and innovations like tunnels beneath rivers. It was the GWR, Brunel’s greatest achievement, that connected Plymouth to London by rail. But, writes Paul Wright (pictured below), CEO, iotec, we seem to have forgotten that the track also runs in the other direction.

    In the modern world of advertising, all roads lead to the capital. Agencies, brands, publishers, and [...]

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  • Is it Make or Break Time for UK Publishers?

    The UK’s media industry is at a precarious crossroads. There are regular reports in the press about the deterioration of ad revenues and the increasing dominance of the duopoly of Facebook and Google in the digital market. The News Media Association (NMA), have recently asked the government to help in the matter stating“The value chain of digital news has become wildly out of step with the contribution that each player makes and this is not sustainable.” As [...]

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  • Mobile Overtakes Desktop for the First Time in Latest IAB UK Ad Spend Report

    Wednesday (12 October), PwC and IAB UK released the latest digital ad spend study, with the long-awaited news that mobile ad spend (£802m) has taken over desktop spend (£762m) for the first time.

    In fact, it is mobile that has driven the growth in overall digital ad spend, which has seen a 16.4% rise – the highest first-half growth rate for two years. Mobile itself saw a 56.1% increase in the first half of 2016, meaning £0.36 of every £1 spent [...]

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  • EU Wants Google/Facebook to Pay Publishers; Ligatus Buys LiquidM

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened by EU proposal; Ligatus acquires LiquidM; Lower ad fraud rates for Media iQ; New Finnish publisher alliance uses Adform platform; and The Trade Desk appoints new CMO. 

    EU Proposes that Google/Facebook Pay Publishers

    The EU is stepping into the breach for publishers. According to a report by the Guardian, the EU is proposing new rules which would strengthen news publishers at [...]

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  • The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate by JICWEBS; Google goes anti-pop-up ad; The Independent’s digital-only success; New market transparency tools by AppNexus; Adelphic and Grapeshot integrate; Sizmek and Fuisz work on ‘hot spots’; and Index Exchange powers Time Inc. header bidding. 

    The Trade Desk goes public

    Demand-side platform provider The Trade Desk is preparing for their IPO. In the course of admission to listing, [...]

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