In today’s ExchangeWire news digest: UK advertising spend fell by £1.1bn amidst COVID-19; Google Australia’s managing director criticises the ACCC’s draft code of conduct between digital platforms and publishers; and Baidu reaches a deal with Microsoft to supply native ads across MSN.   COVID costs UK more than £1.1bn in ad spend   Research by holdings firm Nielsen has found that UK ad spend fell by more than £1.1bn year-on-year due to the Coronavirus pandemic. The study revealed that lockdown measures implemented at the [...]

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In today’s ExchangeWire news digest: eBay is reportedly nearing a deal to sell its classifieds business to Adevinta; TikTok breaks talks with the UK regarding its non-China HQ amidst growing political tension; and a recent study finds that Australians think commercial TV is more valuable than ever before.   eBay reportedly close to classifieds deal with Adevinta   eBay is reportedly close to clinching a deal to sell its classified ads unit to Norwegian e-commerce firm Adevinta. According to a report from the Wall [...]

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In today’s ExchangeWire news digest: the US Department of Justice is reportedly making the final preparations to bring a lawsuit against Google; Facebook sees several big name brands depart for July as the argument over the site’s stance towards inflammatory content continues; and peers from the House of Lords call on MPs to impose tougher regulation to reduce fake news.   DOJ closes in on antitrust probe against Google   The US Department of Justice (DOJ) is nearing the end of an antitrust investigation [...]

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Last month, the Incorporated Society of British Advertising (ISBA) released its Programmatic Supply Chain Transparency report. Responses to the report, which was carried out by PwC, varied, with some industry figures questioning its methodology and others asserting that the report simply emphasised already well-recognised issues with the programmatic infrastructure. From the responses ExchangeWire has gathered from industry figures, however, one key theme emerges: it is up to all factions ad tech to achieve the reform the supply chain desperately needs. [...]

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In today’s ExchangeWire news digest: S4 Capital’s MightyHive is joined by Latin-American tech consultancy Digodat; UK media buyers cautiously anticipate some improvement to ad spend from next month; and Facebook launches the Shop feature, allowing users to buy directly from merchants’ social media profiles.   S4 Capital bolsters MightyHive with Digodat acquisition Latin American tech firm, Digodat, has been acquired by holdings giant S4 Capital. Digodat, a data and analytics consultancy, will be merged with S4’s programmatic media subsidiary MightyHive, to add to [...]

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In today’s ExchangeWire news digest: Google reaches out to DSPs to begin testing its new Privacy Sandbox; Buzzfeed is axing its news operations in the UK and Australia; and Dentsu Aegis Network creates unified global creative agency Dentsumcgarrybowen.   Google begins trialling its post-cookie Privacy Sandbox Google is preparing to trial some of the features of its upcoming “Privacy Sandbox” offering. The sand box, which was revealed by the tech giant last August, will replace third-party cookies, which are set to disappear from [...]

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MediaCom UK has announced the appointment of Richard Davies to the open role of chief digital officer, as it continues to drive the digital agenda for its clients. Davies moves into the role having joined MediaCom last year as head of conversion and digital as part of the Lloyds Banking Group account. He has extensive experience in driving digital excellence, having held multiple high-level digital positions across organisations such as Greenhouse, GroupM and MEC (now Wavemaker). He will take over from [...]

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Senior vice president of Merkle’s Data Solution in EMEA, Nick McCarthy (pictured below) writes exclusively for ExchangeWire about why businesses should not hesitate to embrace the newest version of the ICO Direct Marketing Code. Early March may feel like a different era, however in reality it was only just over a month ago that the ICO closed their consultation on its the draft of the revised Direct Marketing Code. The timeline for implementation remains slightly unclear and could even shift back further [...]

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The IPA Bellwether Report for Q1 2020 has revealed that marketing budgets have receded at their fastest rate since the global financial crisis in 2009. The latest report, released yesterday [22 April 2020], attributed the fall to the ongoing Coronavirus pandemic, which has caused serious disruption to businesses across the globe. Despite its pessimistic findings, the report also found optimistic budget forecasts for the year 2020/2021, highlighting that UK firms are hopeful that the economy will recover. In this post, [...]

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In today’s ExchangeWire news digest: Spikes Asia announces it’s cancelling this year’s festival as Coronavirus persists; The Drum announces the nominees for its 2020 Rose Awards; and an IAS survey finds that online content consumption is changing amidst the pandemic. Spikes Asia 2020 cancelled as Coronavirus pandemic persists Spikes Asia, the annual three-day event celebrating APAC’s creative industry, will no longer be taking place this year. The event, which is held in Singapore and consists of the Festival of Creativity, Spikes Awards, [...]

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