In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Teads Signs Exclusive UK & EEA Partnership with Guardian News & Media; Artefact’s International Trading Desk Partners with mediasmart; Global’s Aquisition of Exterion Media Approved by CMA; and Jivox Completes USD$9m Financing Round. Teads Signs exclusive UK and EEA partnership with Guardian News & Media for inRead advertising technology Teads, a global media platform, has announced an exclusive UK and [...]

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A Million Ads Launches Studio:Podcast; IAB UK Demands Higher Standards from Ad-Tech Ecosystem; DoubleVerify Expands Mobile App Brand Safety Protection to Over 75 Content Categories; and Act-On Software Introduces ‘Marketing-as-a-Service’ Solution Act-On Accelerate A Million Ads Launches Studio:Podcast A Million Ads announced today (5 April) the launch of Studio:Podcast, a targeted release of their world-leading dynamic audio personalisation tool, built specially for podcast advertisers. Studio:Podcast enables brands and advertisers to create dynamic and personalised digital audio adverts that are delivered to users [...]

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The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China; Sovrn Expands European Offering in Germany; FreeWheel Launches DRIVE in the UK; VideoAmp Teams Up with Leading TV Programmers & OTT Platforms; and Pub Ocean & PubExchange Partnership. The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China In response to global marketers’ focus on China as a key growth market, advertising technology leader The Trade Desk has officially launched its programmatic ad buying platform in [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: AppNexus to Grow Workforce Across the UK & Europe; House of Lords Calls for New Regulatory Framework: Regulating in a Digital World; IAB Tech Lab Releases Final Version of App-Ads.Txt for Adoption; and Impact Secures £56 Million in Funding. AppNexus to Grow Workforce Across the UK & Europe AppNexus, a Xandr company, announced yesterday (14 March) that it has [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: dataxu Debuts TotalTV Marketplace; Yext Reveals New Oxford Circus London Headquarters; BurdaForward Switches to AppNexus Publisher Adserver; Flashtalking Debuts Universal Frequency Signaling; and Rubicon Project Implements Standardised Common ID with The Trade Desk. dataxu Debuts TotalTV Marketplace dataxu, a leading provider of programmatic marketing software for marketing and media professionals, has announced its TotalTV™ Marketplace, the largest curated advanced [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Publisher Platform Adomik Launches UK Office; DoubleVerify Acquires Digital Video Technology Company Zentrick; Lotame Sees 460% Growth in Second-Party Data Adoption Globally in 2018; and the Digital, Culture, House of Commons Media & Sport Committee Final Report on Disinformation & Fake News. Publisher Platform Adomik Launches UK Office Adomik, a Paris-based platform that simplifies monetisation for publishers, launched its UK [...]

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Speaking exclusively with ExchangeWire, Fredrik Borestrom (pictured below), president of the IAA, UK chapter, dares to speak about the word most people in ad tech are purposely avoiding: Brexit. Borestrom also discusses diversity in the British advertising ecosystem, and encouraging homegrown talent. ExchangeWire: How do you think Brexit will impact the advertising industry in the short and long term? Fredrik Borestrom: Upon writing this, Brexit remains undefined – and, subsequently, so does its impact. Like every other sector, the advertising industry is [...]

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UK Advertising Delivers 21st Consecutive Quarter of Growth in Strongest Q3 Since 2015; Facebook Ad Placements Down 15% as Instagram Grows; and Bloomberg Media Launches TRIGR TV. UK Advertising Delivers 21st Consecutive Quarter of Growth in Strongest Q3 Since 2015 UK ad spend rose 5.1% year-on-year to reach £5.6bn in Q3 2018, marking the 21st consecutive quarter of market growth and the industry’s strongest third quarter of the year since 2015. This record investment highlighted in Monday’s (28 January) Advertising Association/WARC Expenditure [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: French Watchdog Slaps Google with £43.7m Fine Under New EU Law; Sublime Expands Customer Reach with New Regional Offices in UK & France; and IAB UK Announces New Transparency Initiative to Help Buyers Understand the Digital Advertising Supply Chain. French Watchdog Slaps Google with £43.7m Fine Under New EU Law France’s data privacy watchdog fined Google €50m (£43.7m) on Monday [...]

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The IPA released its latest Bellwether report on 16 January, with headline news that the growth of UK marketing budget flatlined in Q4 2018, amidst heightened business uncertainty, following six years of consecutive growth. Is this being caused by Brexit and a general lack of economic certainty, or is it purely cyclical? Experts share their views on the findings. Media agencies will need to integrate brands’ tech-first approach “Although last quarter saw a slower growth rate for main media advertising, it is [...]

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