OAREX & FirstPartyFinance Announce Strategic Partnership to Expand Digital Media Companies’ Access to Capital
OAREX, a leading provider of capital solutions to the global digital media ecosystem, and FirstPartyFinance, an arm of FirstPartyCapital, the investor and strategic partner to innovative advertising and marketing technology businesses, today (13th May, 2026) announced a strategic partnership designed [...]
Index Exchange’s IX Labs Invests in FirstPartyCapital to Advance Early-Stage Ad Tech Innovation
FirstPartyCapital (FPC), the leading global sector-focused fund, today (11th June, 2025) announces a multi-million pound investment from IX Labs, the investment arm of Index Exchange, one of the world’s largest independent supply-side platforms (SSPs). This strategic partnership comes as FirstPartyCapital [...]
XPLN.AI Secures USD$8mn (£6.1mn) to Change Advertising
Ad tech startup XPLN.AI has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest. Redefining advertising effectiveness: For the past 15 years, standard advertising metrics such as impressions, viewability, and completion-rates have dominated the definitions of ad quality, [...]
Adelaide Secures $1.4m (£1.079m) Seed Expansion Led by Aperiam Ventures to Advance Attention Measurement & Activation
Adelaide, the leader in attention-based media quality measurement, has secured an additional $1.4m (£1.079m)in a seed-extension round led by Aperiam Ventures. New investments from GOAL Ventures and Nishat Mehta, along with participation from previous investors BlueTree and Human Ventures, contributed [...]














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