xpln.ai, the leading attention intelligence platform, and Channel Factory, the global contextual advertising company powering performance across walled gardens, today (10th November, 2026) announced a strategic partnership to advance attention-driven advertising.  As part of Channel Factory’s continued investment in measurement and [...]

Charlotte McEleny talks to James Smyllie, Ungu and Kacie Flynn, Carat Singapore about whether the ad industry has optimised itself into a corner…

Taboola, a global leader in delivering performance at scale for advertisers, announced the launch of Realize+, the next phase of Taboola’s performance marketing platform, Realize.  Realize+ is an agentic system that helps performance marketers unlock more conversions beyond search and social. [...]

Google's earning are out. In her weekly column, Shirley Marschall takes a look at the tech behemoth's power, and tells us what exactly an eiergelende wollmilchsau is...

DoubleVerify, a leading software platform that verifies media quality, optimises ad performance, and proves campaign outcomes, released 2025 Global Insights: How Consumers and Marketers Use Walled Gardens – a comprehensive report that includes platform-level insights and examines how social media [...]

In her latest column, Shirley Marschall looks at why there’s a huge gap between what the industry says it wants, and what it chooses to pay for…

Shirley Marschall draws up the battle lines as Amazon, Google, and The Trade Desk prepare to enter DSP combat…

In her latest feature, Shirley Marschall turns her attention to retail media. Is this the future of commerce? How can the independents compete with the walled gardens? And, ultimately, is the retail media boom sustainable? The retail media gold rush is [...]

Marketers see limitless potential in the e-commerce version of stocking candy and chewing gum by the checkout aisle.   Since the advent of GDPR in 2018, and the subsequent nosedive taken by external ad tech vendors, the walled garden model has become [...]

Pixels, a premium digital video network, today (October 22nd, 2024) announces the launch of its vRoll™ Network for Sport, an industry-first vertical network delivering premium sports content outside the confines of social media walled gardens. The vRoll™ network sources videos directly [...]