Azerion has adopted MoodBoost from creative and media intelligence engine DAIVID. The move will help advertisers place ads alongside content that generates positive emotions, a factor shown to increase performance by 43%*.

DAIVID’s new AI-powered MoodBoost runs off the DAIVID platform. It uses unique emotion analysis to identify how surrounding content makes people feel, and with that, where audiences are more likely to be in a receptive mindset. This makes relevant ads feel useful rather than intrusive, a shift that boosts attention, brand recall and next-step intent. This level of optimisation increases display ad click-through rates (CTR) by 128% and video view-through-rates (VTR) by 58%*.

Azerion will combine MoodBoost with its own targeting tool MindMap, which enables advertisers to find audiences when they are in the right mindset to engage with the message. Used together, the 'mood' across Azerion’s supply is assessed and audiences only targeted when two parameters are in place: they are viewing content that makes them feel positive and they are motivated to be receptive.

Azerion’s white paper 'Display Is Not Outdated'**, published today, details research showing that 69% of consumers rely on search engines for their purchase journey (compared to 24% who use AI tools). Azerion aims to help brands access new opportunities on the open web as people move through their discovery and decision-making buying process.

The MoodBoost announcement and white paper launch were key parts of Azerion’s 'Make an Impression' breakfast briefing held in London today (12th November, 2026). The event explored how audience intelligence, creativity, and innovation can help brands make more meaningful connections across the open web. Speakers included: Roxanne Harley, VP strategy & growth at Azerion;  Barney Worfolk Smith, chief growth officer and co-founder at DAIVID; Amanda Wigginton, consultant - audience measurement at PPA Magnetic, Connor Tuttle, OpenX Europe digital lead at WPP; Tiziana Donnici, managing partner, EMEA lead at Zenith.

"We know that a person’s mindset influences how receptive they are to an ad; MindMap allows us to understand that motivation and target accordingly. MoodBoost brings further depth by identifying content where people are likely to feel positive, another emotion-related factor likely to sway how they will act. This is another step forward in helping brands to deliver better and more effective display advertising experiences," says Harley.

Worfolk Smith says: "The Azerion team immediately understood the power of emotional MoodBoost media segmentation for their customers, and it's been a dream integrating both operationally and commercially. We're looking forward to building on the significant momentum we're already generating in market."

Azerion’s MindMap was launched at the beginning of this year. It links audience mindsets with how people behave online, helping advertisers to select the messaging, time of day, and channel that will create the most relevant and high-impact connections for their specific brief. Identifying these 'sweet spots' increases consumer engagement because campaigns can be planned to reach audiences when they are most cognitively and emotionally receptive.

* Based on Azerion’s campaign data

** Azerion white paper: Display Is Not Outdated (November 2026), available on request. Research undertaken by Azerion with 600 consumers in the UK during August 2026.

Azerion

Azerion (EURONEXT: AZRN) is a leading full-service digital advertising partner for brands, agencies, and publishers. Through our omnichannel capabilities, we drive continuous business growth by curating and connecting scalable, addressable custom aud...

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