Demand Side

  • IAB Lab Publishes Tech Specs; AppLift & Gamewheel Co-operate

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  • How Programmatic In-Housing Is Bringing Tech & Agencies to The Top Table

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  • The Quest for a Better Bidder

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  • From Second to First: The Changing Face of Auction Dynamics

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  • Why the Outcome-Based Model Is the Only Logical Route for Agencies

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  • A Duopoly Doesn’t Make for an Efficient Marketplace: Q&A with Dan Slivjanovski, RhythmOne

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  • £4.5m for PowerLinks; Weve Launches Location Verification Service

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  • A DSP’s Open Letter About Social Buys

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  • Ads.txt Has a Major Impact: Q&A with Jochen Schlosser, CSO, Adform

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  • Supply & Demand Path Optimisation – We Need to Find a Happy Medium

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