• lastminute.com Set to Disrupt Marketing Industry with Launch of Playbook; Tappx Launches App-ads-txt.com to Drive Adoption for App-ads.txt

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  • Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace

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  • Digital Transformation Is Hard & Getting Harder: Q&A with Cadi Jones, Commercial Director EMEA, Beeswax

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  • Mobile Soars in Eastern Europe; AppNexus Acquired by AT&T

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  • IAB Lab Publishes Tech Specs; AppLift & Gamewheel Co-operate

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  • How Programmatic In-Housing Is Bringing Tech & Agencies to The Top Table

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  • The Quest for a Better Bidder

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  • From Second to First: The Changing Face of Auction Dynamics

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  • Why the Outcome-Based Model Is the Only Logical Route for Agencies

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  • A Duopoly Doesn’t Make for an Efficient Marketplace: Q&A with Dan Slivjanovski, RhythmOne

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