JCDecaux Launches the First Global Airport Programmatic DOOH Offer

JCDecaux, the number one outdoor advertising company worldwide, announces the launch of the first global airport programmatic DOOH offer. This new solution empowers brands and agencies to execute targeted, dynamic and contextually targeted advertising campaigns effortlessly across JCDecaux's programmatic-enabled airports across the globe. Campaigns can be activated through supply-side-platform (SSP) VIOOH and more than 30 DSPs (Demand Side Platforms).

The sheer scale of this programmatic offer provides brands and agencies access to more than 70 million monthly passengers and over 2 billion impressions across a network of over 3,000 screens operated by JCDecaux in major airports worldwide. Advertisers can now access prime locations in 15 of the world's busiest airports, such as London Heathrow, where a record-breaking 81.4 million passengers are forecasted this year, surpassing the 79.2 million in 2023.

"The UK is a major international media planning hub and we’re thrilled to be able to better support our international advertiser clients via our new global programmatic DOOH offering.” Said Dallas Wiles, Co-CEO, JCDecaux UK. "This pioneering solution guarantees brands and agencies high-performance, contextually relevant campaigns in airport environments with all the benefits of programmatic activation. Airports are incredible buildings evoking unique emotions within the people who pass through them. The sense of excitement and adventure, coupled with receptivity to advertising makeairports an ideal advertising choice for a variety of brands and now, with our global programmatic offering, brands and agencies can add airport campaigns to their media mix directly through their DSP of choice.”

With this unique solution developed by the International Programmatic Council (IPC) at JCDecaux, advertisers gain maximum brand exposure on a global scale thanks to unprecedented access to highly sought-after audiences in a premium environment, while guaranteeing brands transparency and a safe environment in the delivery of their campaigns. This vast reach, combined with JCDecaux's innovative technology, allows advertisers to engage with their target audiences at critical touch points throughout their journey, from departure to arrival, with the right message at the right place and at the right time.

With decades of experience in the outdoor advertising industry, JCDecaux is renowned for its commitment to quality, innovation, and creativity. The new international programmatic offer reinforces its leading position in the industry, highlighting a commitment to creating better advertising campaigns that are more accessible, flexible, and impactful.

This product is an ongoing development, with a dedicated focus on continuous improvement. In the coming months, JCDecaux plans to introduce new features such as airport data targeting, further enhancing the product's capabilities and providing advertisers with even more powerful tools for their campaigns.