In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Merkle Unveils Dedicated Northern Hub in Edinburgh; Adjust Enters Partnership with Adways; Encore Digital Media Launches Finance Division; TabMo Activates DOOH, Connected TV & Audio on Hawk; and IgnitionOne Introduces Industry-First Creative Capabilities. Merkle Unveils Dedicated Northern Hub in Edinburgh Merkle, a leading technology-enabled, data-driven performance marketing agency, has opened a dedicated Northern hub in Edinburgh, which will service [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore Publisher Merges Content Marketing Units to Create ‘Sweet’; Japanese Agency Spins Up Creative Unit; AU Investment Group Buys E-commerce Marketing Agency; Singapore Insider Paves Way into Japan; Programmatic Trading Desk Switches On in Malaysia; and Eff in Singapore. Singapore Publisher Merges Content Marketing Units to Create ‘Sweet’ Singapore Press Holdings (SPH) has unveiled plans to merge its content [...]

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Marketers and publishers need to better arm themselves to tap opportunities from the growing adoption of mobile in Asia-Pacific, or risk being left behind. This means, amongst other things, ensuring support for various ad formats such as interstitials and rewarded video, urges OpenX’s co-founder Jason Fairchild, who believes many publishers and advertisers in the region remain unprepared for mobile. In this Q&A with ExchangeWire, Fairchild adds that campaign strategies need to be tweaked and marketers must assess elements, such as user [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Malaysia Tops SEA for Ad Safety & Viewability; IAB Singapore Preaches 10 Programmatic Commandments; iflix Drops Subscription Model, Unleashes Ads; AU Ads Possibly Violating Industry Codes; and Dentsu Buys Chilean Performance Agency. Malaysia Tops SEA for Ad Safety & Viewability Malaysia has the highest ad viewability rate and lowest brand safety risk for display ads amongst Southeast Asia markets. It [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SPH Looks to Digital As 1H 2018 Falls Flat; M&C Saatchi Acquires India Creative Agency; Mediacorp Folds Magazines, Takes Others Digital-Only; IAB Tech Lab Unleashes Measurement SDK; and Dentsu Aegis Network Unveils New APAC Programmatic President. SPH Looks to Digital As 1H 2018 Falls Flat Singapore Press Holdings (SPH) has reported a 10.9% dip in its media business to [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China; Dentsu Acquires Polish Marketing Group; IAB AU Offers Guides on Ad Tech Buys; AppNexus Turns on Ads.txt & Streamlines Refunds on Invalid Traffic; Burson-Marsteller to Merge With Cohn & Wolfe; and Appier Links to Google Ad Platforms. Vietnam May Turn to [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India Ad Spend to Climb 13%; GroupM Buys India Digital Creative Agency; News.com Most-Read AU News Site; Dentsu Reports 9.2% Profit Growth; and AANA Puts Focus on Media ROI. India Ad Spend to Climb 13% Advertising dollars in India are projected to climb 13% year-on-year to hit 693.46bn rupees (£7.66bn), according to estimates from GroupM. The WPP agency group [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China’s BAT amongst five platforms to grab ad spend growth; More AU consumers tuning into radio; Japan firm first to complete IAB audit verification programme; Dentsu opens new APAC HQ in Singapore; and Quantcast expands into APAC markets. China’s BAT Amongst 5 Platforms to Grab Ad Spend Growth China’s three biggest internet players (Baidu, Alibaba, and Tencent [BAT])are [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC consumers see more ads across platforms; Bangladesh and Myanmar amongst fastest-growing ad markets; Eyeota snags £9.02m in Series B; and Toluna sets up China operations. APAC Consumers See Ads Across Platforms, But Find Them Intrusive Some 78% consumers in Asia-Pacific say they now see ads across more platforms compared to three years ago, but 61% also find [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC ad spend to climb 4.2% in 2018; AU agency ad bookings hit £4.1bn; Merkle merges with &c in China; AdAsia forms parent company AnyMind; and China social ads grow 53.7%. APAC Ad Spend to Climb 4.2% in 2018 Ad spend in Asia-Pacific is expected to grow 4.2% this year, or by USD$8.1bn (£5.9bn), which is up slightly from [...]

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