Verve Group, a global brand performance ad platform connecting brands and publishers to people in real time, has launched operations in Japan, appointing Suguru Aida to the role of head of Japan as part of its international growth strategy. Verve Group [...]

With projected spend of almost USD$17bn (£12.2bn / JP¥1.82tn) in 2021, digital advertising is big business in Japan. Like any business with significant investment on the line, advertisers want to make sure their dollars are well spent, and that their [...]

1plusX, the marketing intelligence platform today announces that it has secured USD $7.8m (£5.7m) in the first closing of its Series B funding round led by Swisscanto Invest, one of the leading asset managers in Switzerland with USD $220bn (£160.9bn) [...]

ExchangeWire is delighted to announce a content partnership with CCI, one of the largest digital marketing companies in Japan. The partnership will see exclusive international content from ExchangeWire.com translated into local language, and readers will be able to access the [...]

In today's ExchangeWire news digest: Tencent causes Sogou's stock prices to double after proposing to purchase its remaining shares; research by AppsFlyer finds that mobile and gaming ad fraud are down, but still a threat; and Japan makes moves to [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: brand expectations for China are high according to new research; Dentsu signs partnership with Israeli tech firm [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Merkle Unveils Dedicated Northern Hub in Edinburgh; Adjust Enters Partnership with Adways; Encore Digital Media Launches Finance [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore Publisher Merges Content Marketing Units to Create 'Sweet'; Japanese Agency Spins Up Creative Unit; AU Investment [...]

Marketers and publishers need to better arm themselves to tap opportunities from the growing adoption of mobile in Asia-Pacific, or risk being left behind. This means, amongst other things, ensuring support for various ad formats such as interstitials and rewarded [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Malaysia Tops SEA for Ad Safety & Viewability; IAB Singapore Preaches 10 Programmatic Commandments; iflix Drops Subscription [...]