In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC consumers see more ads across platforms; Bangladesh and Myanmar amongst fastest-growing ad markets; Eyeota snags £9.02m in Series B; and Toluna sets up China operations. APAC Consumers See Ads Across Platforms, But Find Them Intrusive Some 78% consumers in Asia-Pacific say they now see ads across more platforms compared to three years ago, but 61% also find [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC ad spend to climb 4.2% in 2018; AU agency ad bookings hit £4.1bn; Merkle merges with &c in China; AdAsia forms parent company AnyMind; and China social ads grow 53.7%. APAC Ad Spend to Climb 4.2% in 2018 Ad spend in Asia-Pacific is expected to grow 4.2% this year, or by USD$8.1bn (£5.9bn), which is up slightly from [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketers need mobile-first strategy as APAC shoppers head to their devices; AU brands improve on digital customer experience; Audience data spend more than double in Asia; Mindshare inks blockchain partnership in Singapore; and dentsu X marks its spot in AU. Marketers need mobile-first strategy as APAC shoppers head to their devices Twitter says its users in Thailand, Indonesia, [...]

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Recent reports have suggested Japan has the highest rate of ad fraud globally, with a whopping 81% of all impressions being tracked as fraudulent. ExchangeWire asks whether this is really the case. The report, published by Pixalate, revealed that the level of ad fraud in Japan was 2.25x higher than the next-highest offending market, Brazil, which saw ad fraud levels at 36%, with the US close behind, at 35%. On the face of it, it would appear that the Japanese market is [...]

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