• Is Advertising Witnessing the Great Consolidation?

    In this Q&A with ExchangeWire, Suzy Ley, EMEA marketing lead at Zefr, discusses how brand suitability strategies need to align in the post-cookie ecosystem, and how techniques should evolve to protect video content for brands and consumers. How is the upcoming [...]

  • The Future of Programmatic Buying: Q&A with Xandr

    In this in-depth interview ahead of ATS London 2021, ExchangeWire speaks to Harvin Gupta, senior director - solutions engineering, and Karan Singh, senior commercial director - advertiser partnerships, Xandr, for an outlook on the future of programmatic buying, alongside how [...]

  • Brand Safety in the Privacy-First Era

    In an 18-month period punctuated by a global virus; an especially vitriolic US election which preceded an attack on the Capitol building; and the lumbering boulder of Brexit, concerns over brand safety have understandably been high. While the term “fake [...]

  • UK Regulators Unite Against Big Tech; Twitch May be Trialling Brand Safety Tool

    In today's ExchangeWire news digest: three of the UK's top watchdogs have joined forces to tighten digital and online services regulation; streaming platform Twitch is believed to be trialling a new tool to help match advertisers with suitable partners; and [...]

  • Expanding on Brand Safety for an Evolving Digital World

    With projected spend of almost USD$17bn (£12.2bn / JP¥1.82tn) in 2021, digital advertising is big business in Japan. Like any business with significant investment on the line, advertisers want to make sure their dollars are well spent, and that their [...]

  • Kuaishou Goes Public; Univision Bolsters PrendeTV with VIX Acquisition

    In today's ExchangeWire news digest: Chinese streaming ecommerce platform Kuaishou files an IPO; Univision acquires VIX, with plans to merge it with PrendeTV; and Facebook announces a new tool to improve brand safety and suitability for advertisers.   Douyin rival Kuaishou goes [...]

  • Does Reality Scare You Too? A Publisher's Perspective on Current Brand Safety Measures

    2020 has been a tumultuous year that has brought the shortcomings of many of the 21st century's diverse systems into sharp relief. For the ad tech industry, one of the most significant hurdles highlighted by the global health crisis is [...]

  • DoubleVerify Raises USD$350m; Apple Sued by French Advertisers

    In today’s ExchangeWire news digest: DoubleVerify raises USD$350m (£269m) ahead of potential IPO; Apple sued by French advertising trade groups over IDFA changes; and Pinterest revenue climbs by 58%. DoubleVerify raises USD$350m (£269m) ahead of potential IPO Digital media verification and analytics [...]

  • Old TikTok Violated Google App Store Policy; Badshah Highlights Influencer Ad Issues

    In today's ExchangeWire news digest: an investigation by the WSJ finds that an older version of TikTok violated Google's app store policy; concerns around influencer marketing are resurrected after an investigation into Indian rapper Badshah; and TRMC criticises Coles for [...]

  • Contextual Targeting – More than a Cookie Substitute: Q&A with Silverbullet's Marco Godina

    With the sun rapidly setting on third-party cookies, a persistent global pandemic, and social and political unrest around the world, there has never been more pressure on brands to ensure that their advertising is not just accurate, but relevant and [...]