Teads, the omnichannel outcomes platform, today (8th April, 2026) announced the expansion of its partnership with NewsGuard, the global leader in information reliability, to further enhance inventory quality and brand safety across supported markets within its global advertising marketplace.  Through this [...]

In her latest piece, the inimitable Shirley Marschall looks at why toenail fungus is the true measure of ad tech done badly… We've all been there. Browsing a high quality news site or app, reading an interesting article all the way [...]

Axeptio a obtenu la certification ISO/IEC 27001, la norme internationale de référence pour les systèmes de management de la sécurité de l’information. Cette étape majeure vient reconnaître officiellement l’engagement de longue date de l’entreprise en matière de protection des données, [...]

Axeptio has been awarded ISO/IEC 27001 certification, the international standard for information security management systems. This milestone formally recognises the company’s long-standing commitment to data protection, fully aligned with its role in fostering trust between brands and their users. ISO/IEC 27001 [...]

GeoEdge has partnered with ProgrammaticX to enforce omnichannel ad quality and power high-integrity inventory across the platform’s growing global footprint. Through this partnership, ProgrammaticX safeguards publisher inventory and delivers premium ad experiences, preserving ad revenue. The ad quality technology verifies all [...]

In today’s Digest, we cover Meta pulling out of the MRC audit and forfeiting its brand safety seal, Havas eyeing Dentsu’s global assets, and TikTok’s algorithm licensing sparking concern in the US.

As the ad industry evolves, what is the state of brand safety in 2025? We questioned a range of industry experts on the topic, gathering their insights on how advertisers can navigate it.   Does brand safety still matter?  We’ve been living through [...]

With growing demand for premium ad placements and trusted inventory, Novicue rolls out an essential audio inventory checklist to help advertisers secure the right inventory at the right price.  Inventory quality issues have been a major concern for advertisers for a [...]

Agentic AI is the new buzzword. The ad industry is embracing the technology, which goes a step further than generative AI, able to autonomously handle complex decision-making. But is it actually ready to run the show? The year of agentic [...]

In this column for ExchangeWire, Shirley Marschall grapples with the brand safety quandary, and how AI technology could be leading the industry down the path of weaponised addiction. We need to talk about brand safety. No, we actually need to rethink [...]