Are western marketers making unfounded assumptions about the state of brand safety and ad fraud in China? In the first instalment of ‘The China Expert Series‘, in association with iClick Interactive, their head of agency sales, Southeast Asia and Europe, Darren Jacobs (pictured below) explains that, while strong awareness of the complexity of the Chinese market is imperative, it offers a wealth of opportunities for marketers.
Ad fraud, ad viewability, as well as brand safety, have been hot topics in [...]
The spotlight has been shining firmly on fraud and safety in the digital advertising industry of late, forcing technology platforms to justify actions and commit to change to achieve a more transparent ecosystem. As Jonathan Gardner, VP of communications, Turn, explains to ExchangeWire, there’s plenty of work to be done. Drawing parallels with the fictional, futuristic theme park, Westworld, Gardner outlines the actions stakeholders must take to reintroduce trust and confidence to the industry.
It can sometimes seem like the Wild West out there in [...]
Although last week’s front page ‘Brands fund terror’ headline was less than flattering for our industry, it is certainly not the first time, nor the last, the quality of digital advertising is called out so publicly. As Ryan Kangisser, founder and managing partner of ad tech and martech consultancy Stack I/O explains, writing exclusively for ExchangeWire, irrespective of the possible motives behind this story, it is an important reminder of just how quickly the industry (and all of [...]
On 9 February, 2016, The Times published an investigative article on the topic of brand safety, with the explosive headline, ‘Big Brands Fund Terror Through Online Adverts’. The article, which claims some of the world’s biggest brands are unwittingly funding Islamic extremists, white supremacists, and pornographers by advertising on their websites, appeared on the front page of the printed publication (average circulation 446,000) and has since been shared nearly 800 times across social media. Mercedes Benz, Sandals, Waitrose, and [...]
With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know where one ends and another begins and whether the combined efforts in tackling them are truly making a dent. ExchangeWire speak with Scott Burford, director of platform and agency sales, EMEA, Forensiq; Julia Smith, head of communications, EMEA, Forensiq; and Bethan Crockett, digital operations director, GroupM UK, about where knowledge and responsibility lie in the industry and how efforts to combat [...]
As we reflect on the past year, there have been a number of events that have impacted our industry; the ANA released their explosive report investigating non-transparent business practices in advertising; the Rio Olympics brought light upon the censorship within social media; the launch of Pokemon Go created a global frenzy, leading to artificial intelligence quickly becoming a hot topic of discussion; and we saw politics leveraged on a monumental scale through digital media.
ExchangeWire sat down with Angie French, Xaxis [...]
Japan’s ad tech community need to redirect their focus on improving the quality of ad delivery as well as user engagement – both of which are showing signs of deterioration.
The digital era, alongside the ability to buy media programmatically, had provided tremendous benefits for advertisers, said Aco Yamagata, Unilever’s Japan media director of customer marketing. In particular, she noted, marketers now had the flexibility to more quickly adjust and react to actions taken by their competitors.
And, while previously they [...]
Today (14 October), ad verification company DoubleVerify are announcing further European expansion with the appointment of Steve Brown, managing director EMEA, to lead the charge. ExchangeWire spoke exclusively with Brown on his appointment and his remit in his new role, as well as with DoubleVerify CEO, Wayne Gattinella, about the changing face of ad fraud and ad verification.
According to Gattinella, the expansion into the EU is an important representation of DoubleVerify’s growth. Launched eight years ago, and profitable for the [...]
While brand safety is fundamentally important for any brand or publisher, the industry challenges they focus on are those that could have a direct and quantifiable impact on the bottom line. Writing exclusively for ExchangeWire, Nick Welch (pictured below), business development director UK, ADmantX explains how a breach of brand safety can impact revenues and how brands and publishers can look to maintain it.
Ask any marketer or publisher what they see as the biggest issues facing the digital advertising industry and two of the [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened by EU proposal; Ligatus acquires LiquidM; Lower ad fraud rates for Media iQ; New Finnish publisher alliance uses Adform platform; and The Trade Desk appoints new CMO.
EU Proposes that Google/Facebook Pay Publishers
The EU is stepping into the breach for publishers. According to a report by the Guardian, the EU is proposing new rules which would strengthen news publishers at [...]
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