In a year that has truly emphasised the value of a budget, finding media that is worth spending on has never been more imperative. With buyers forced to scrutinise their strategies and to recognise the value (or lack thereof) of each element, the pressure to streamline and optimise the supply path has been firmly raised. In this exclusive article, Seun Odeneye (pictured below), managing director of Matterkind UK & Ireland, writes about this heightened concern, and offers his advice on [...]

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