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  • Is Advertising Witnessing the Great Consolidation?

    In this Q&A with ExchangeWire, Suzy Ley, EMEA marketing lead at Zefr, discusses how brand suitability strategies need to align in the post-cookie ecosystem, and how techniques should evolve to protect video content for brands and consumers. How is the upcoming [...]

  • Expanding on Brand Safety for an Evolving Digital World

    With projected spend of almost USD$17bn (£12.2bn / JP¥1.82tn) in 2021, digital advertising is big business in Japan. Like any business with significant investment on the line, advertisers want to make sure their dollars are well spent, and that their [...]