Onetag Partners with Anonymised to Reclaim the Open Web with ID-Less, Privacy-First Advertising Solutions
Onetag, a leader in AI-powered programmatic advertising solutions, has announced a strategic partnership with Anonymised, a privacy-enhancing technology company specialising in ID-less activation and full programmatic capabilities, without the need for third-party cookies. This collaboration brings Anonymised’s innovative on-device data processing [...]
Start.io Partners with Intent IQ to Enhance Ad Bids with Alternative ID Solution & Audience Extension
Start.io, an industry-leading, mobile-driven SSP, today (January 15th, 2025) announced its partnership with Intent IQ, a leader in identity resolution, to expand its audience targeting capabilities. Under this partnership, Start.io matched mobile advertising IDs (MAIDs) with their corresponding alternative IDs using [...]
NumberEight Announces the Launch of the First ID-less Solution Landscape Map
In response to tightening privacy regulations and the increasing limitations of traditional advertising methods, NumberEight is proud to announce the launch of the first-ever ID-less solution landscape map. As the advertising industry faces growing pressure to adopt privacy-first strategies, this [...]
ID5 & OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and ID5, the market-leading identity provider for digital advertising, today (December 11th, 2024) announced a solution to expand reach even in traditionally unaddressable environments such as Safari, Firefox, and [...]
Equativ Strengthens its Cookieless Solutions by Integrating First-id into its Curation Marketplace EBC
Equativ, the leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading first-party identification solution. This development is part of a wider initiative to facilitate the integration of identifiers from various providers, offering advertisers a wider choice [...]
Follow ExchangeWire