PressBox News
Teads & Lumen Research Bring Proven Attention Science to CTV for Omnichannel Impact
Teads, the omnichannel outcomes platform, today (6th May, 2026) announced the expansion of its partnership with Lumen Research, the global attention technology company, to introduce attention measurement across its CTV offering. Lumen uses proprietary real-world eye-tracking consented data to create attention [...]
StackAdapt Announces AI-Powered Marketing Capabilities Through Ads in ChatGPT Pilot
StackAdapt, the leading AI advertising and orchestration platform, today (6th May, 2026) shared that it is offering advertisers access to ads in ChatGPT. This capability helps advertisers deliver messages that are useful and timely as customers are exploring options, comparing [...]
VIOOH Partners with Abode Media to Expand Programmatic DOOH Footprint
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today (7th May, 2026) announced a programmatic partnership with Abode Media, the UK’s leading, premium residential DOOH network that connects brands with affluent, hard-to-reach audiences in their most-trusted spaces. Abode Media is [...]
Assertive Yield Announces Product & Customer Success Leadership Appointments
Assertive Yield has announced key strategic leadership appointments in product and customer success to strengthen product-led innovation and customer outcomes. Leela Fallah has joined the company as vice president of customer success, while Eytan Sayag, who previously served as such [...]
Silverpush Brings Broadcast-Quality YouTube Buying to EMEA Advertisers with SilverScreen™
Silverpush announced the EMEA rollout of SilverScreen, its broadcast-quality classification layer for YouTube. SilverScreen is a solution capable of classifying channels against broadcast standards at scale, enabling advertisers and their agency partners to identify and activate TV-like YouTube inventory with [...]
Kevel, Dollar General & The Trade Desk Introduce First-of-its-Kind Retail Media
Kevel, the leading provider of retail media infrastructure, today (4th May, 2026) announced a new collaboration with Dollar General and The Trade Desk to deliver a retail media solution that unifies onsite and offsite activation with consistent measurement. The offering [...]
Tappx Strengthens its Sustained Growth Model with Five-Year Consecutive Growth
Tappx, a leading ad tech company offering multiplatform digital advertising solutions, has announced a 35% increase in revenue in 2025. With this result, the technology company consolidates a trajectory of more than five years of growth, achieving increases in both [...]
IAB Europe Opens CTV Measurement Framework for Public Comment
IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, has today (30th April, 2026) opened its Connected TV (CTV) Measurement Framework and Transparency Principles for public comment, setting out a bold step toward tackling one of [...]
Broadsign Hires Manuel Ameneiros to Lead OOH Media Sales & Service in Latin America
Out-of-home (OOH) ad tech provider Broadsign announced the hire of Manuel Ameneiros as head of Latin America (LATAM) media sales and service. Expanding Broadsign’s regional presence, the newly formed role is designed to provide additional support to customers and partners [...]
Kargo Drives Measurable Store Visits for UCB India with Immersive Festive Campaign
Kargo, a global leader in breakthrough advertising solutions, today (29th April, 2026) announced the success of its latest campaign with United Colours of Benetton (UCB) India, delivering measurable in-store traffic during the highly competitive festive shopping season. Faced with the challenge [...]
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