Screencore Expands Premium CTV Supply Access Ahead of the 2026 US Midterm Advertising Surge
by on 1st Sep 2026 in News
Screencore, a global programmatic advertising technology company, today (1st September, 2026) announced the expansion of its premium connected TV (CTV) supply access in the US, strengthening its offering for agencies and media buyers as the 2026 midterm election cycle drives greater demand across streaming and digital video environments.
The expansion strengthens Screencore’s programmatic supply across premium CTV and cross-screen environments, giving buyers broader access to quality inventory through transparent auction infrastructure and efficient supply paths.
The timing comes as political advertising enters one of the most competitive periods of the US media calendar. As election budgets move across broadcast, CTV, and digital video, the impact extends beyond political campaigns. Commercial advertisers operating in the same markets can also face greater competition for premium inventory, making supply quality, transparency, and efficient inventory access increasingly important to media planning.
Screencore’s expanded CTV supply is designed to support buyers operating on both sides of that market. Political media teams can access premium streaming environments as CTV becomes a larger part of cross-screen campaign strategies, while brands and agencies can maintain access to quality supply as election spending puts additional pressure on inventory.
Rather than adding volume for volume’s sake, Screencore focuses on verified premium inventory, fewer intermediaries, and greater visibility into how impressions are bought and sold. Its programmatic infrastructure connects CTV with video, display, and mobile environments, allowing agencies to extend campaigns across screens while maintaining a consistent focus on supply quality and auction transparency.
"Election season puts unusual pressure on the media supply chain, with political and commercial advertisers increasingly competing for premium audiences across the same screens," said Jess Okan, CEO & co-founder of Screencore. "For agencies, access to more inventory is only part of the answer. They also need to understand the quality of that inventory, how they are accessing it, and what sits between their budget and the publisher. Our focus is on providing a cleaner, more transparent route to premium CTV and cross-screen supply when competition is at its highest."
The expansion reflects Screencore’s focus on giving agencies more efficient and transparent access to premium CTV supply during periods of increased market demand. As political and commercial budgets compete across the same streaming environments, the company sees supply quality, efficient paths to inventory, and auction transparency becoming increasingly important to campaign performance.
The move follows Screencore’s recent launch of its supply-side platform, developed to advance transparent publisher monetisation through premium demand access, smart yield optimisation, and flexible integrations. The SSP supports CTV, video, display, mobile, and in-app environments while giving publishers flexible integration options through Prebid, SDK, API, and tag-based implementations.
Screencore currently works with more than 5,000 advertisers and buyers, connects over 30,000 publishers, processes more than 500,000 real-time bid requests per second, delivers over 2 billion monthly ad impressions, and operates across more than 160 global markets.
As the US approaches the final months of the 2026 midterm cycle, Screencore expects premium CTV supply, cross-screen reach, and transparent programmatic infrastructure to become increasingly important for media buyers navigating a more competitive advertising market.
For more information about Screencore's Supply-Side Platform, visit https://screencore.io.
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