Thrad's Advertisers in the Middle East & North Africa Go Live on ChatGPT as Ads Open Across the Region
by on 2nd Sep 2026 in News
Thrad, the ad network for AI conversations, is moving its first cohort of Middle East and North Africa advertisers live on ChatGPT today (2nd September, 2026) , as OpenAI opens ChatGPT Ads across the region.
ChatGPT Ads opened across the Middle East and North Africa today. The platform is now available in more than 40 countries and passed USD$1bn (£741.6m) in annualised revenue run rate less than 200 days after launch.
A cohort of brands and agencies in MENA has been running paid ads in LLMs on Thrad's network of AI publishers, testing conversational formats, learning which intents convert, and building the creative and measurement playbook that ChatGPT now rewards. Those advertisers are not starting a test. They are scaling a channel they already understand, and their campaigns go live on ChatGPT this week.
Thrad is now opening its managed service to brands and agencies across MENA and Southeast Asia. The service takes an advertiser from first pilot to live at scale across ChatGPT and Thrad's wider network: campaign setup, creative built for conversational formats, intent-based targeting and measurement, so a single brief runs wherever the conversation is happening.
Andrea Tortella, CEO and co-founder of Thrad, said: "Our advertisers in the region did not wait for ChatGPT to open. They started on the surfaces that were available, learned from live data, and built the playbook while everyone else was watching. Today that playbook goes onto the largest conversational surface in the world. That is the difference between advertising at the speed of thought and advertising at the speed of a rollout."
Brands and Agencies can apply to the managed service at thrad.ai.
Press contact: contact@thrad.ai
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