PressBox News

• Mobupps Launches MAFO Growth Hub for Advertisers and Publishers

  3 months ago News

  

  Mobupps, a global leading ad tech company, announced the launch of the MAFO Growth Hub, a major product update within MAFO designed to deliver full transparency, real-time insights, and smarter optimisation through automation and AI-powered intelligence. The MAFO Growth Hub introduces [...]

• EscalaX Reinforces its Privacy & Compliance With BidSafe One

  3 months ago News

  

  EscalaX, a global programmatic advertising company, announces a strategic partnership with BidSafe One, a firm specialising in privacy and regulatory compliance within the ad tech sector. With this collaboration, EscalaX, whose proposition is built around creating a secure and transparent multichannel [...]

• Dig-In Deliver A 'Refreshing' Start to Uni Life

  3 months ago News

  

  Student sampling experts Dig-In have created the ultimate 'Refresher' bag - delivered to 200,000 students across the UK. The branded totes included: Coca-Cola Zero Sugar and Coca-Cola Original Taste cans, Bazooka Candy and Juicy Drop bags, Costa Coffee RTD Latte [...]

• adWMG Launches a Self-Service Monetisation Platform for Web Publishers

  3 months ago News

  

  adWMG announces the launch of a new self-service monetisation platform designed to give web publishers full control over the creation, setup, and deployment of advertising formats without the need for manager involvement or technical back-and-forth. The platform is part of [...]

• EQ Dry & Teads Redefine Diaper Marketing with a Campaign That Wins Hearts & Attention

  3 months ago News

  

  In a category where brand loyalty is often built on emotion as much as efficacy, EQ Dry found a way to connect deeply with modern parents — through empathy, storytelling, and attention-driven media. Partnering with Teads, the omnichannel outcomes platform, [...]

• Jon Nash & Danny Moggs Join UK Ad Tech Firm 59A to Drive North American Expansion

  3 months ago News

  

  59A has been operating in the USA for 3 years, but Jon and Danny will now provide in-market support to deliver its custom algorithm service to more USA clients. Commenting on his appointment, Nash said: "I’m honoured to step into the [...]

• Bedrock Platform Closes Seed Extension Round Led by FirstPartyCapital, with Aperiam Ventures Joining as Co-Investor

  3 months ago News

  

  Bedrock Platform today (19th February, 2026) announced the successful close of its seed extension funding round, led by London-based First Party Capital, with NY-based Aperiam Ventures joining as a co-investor. The round brings additional strategic capital and deep ad tech [...]

• MM Creative Agency Optimises its Clients’ Consent Management in the Netherlands with Axeptio

  3 months ago News

  

  Axeptio, a consent management platform (CMP), is supporting MM Creative Agency, a digital agency based in the Netherlands, in optimising consent collection for its clients.  To address its clients’ privacy challenges without adding friction to their digital journeys, the agency recently [...]

• Hershey’s "The Real Gold" Crowned The Most Emotionally Engaging Ad of the 2026 Winter Games

  3 months ago News

  

  Hershey’s "The Real Gold" is the most emotionally engaging ad of the 2026 Winter Games. That’s according to new data from creative intelligence platform DAIVID, which found the chocolate brand’s first major ad campaign since 2018 generated the strongest positive emotional [...]

• Adtelligent Group Invests Majority Stake in AdSales to Expand Social & Messenger  Advertising

  3 months ago News

  

  Adtelligent Group has acquired a majority stake in AdSales, strengthening its demand-side platform (DSP) capabilities and accelerating its expansion into social and messenger advertising environments, including Telegram and Meta platforms.  The investment supports Adtelligent’s strategy to offer advertisers unified access to [...]