PressBox Articles

• IAB Europe Releases Annual State of Readiness Report into Sustainability in Digital Advertising  

  3 months ago News

  

  IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, has announced the results of its latest annual ‘State of Readiness - Sustainability in Digital Advertising’ Report for 2024.  The main findings highlighted that the vast majority [...]

• As Cookies Crumble, Lotame Launches New Data Collaboration Solutions to Help Digital Marketers Share, Analyse & Activate Data

  3 months ago News

  

  Lotame, a technology company that makes customer data smarter, faster, and easier to use for digital marketers, today reinforced its commitment to enabling data collaboration with the launch of Lotame Collaborate. Available through Spherical, Lotame's comprehensive end-to-end data collaboration platform, [...]

• MGID Revamps Ad Campaign Planning and Execution with New and Intuitive AI-driven Platform

  3 months ago News

  

  MGID, the global advertising platform, has launched a new dashboard for MGID Ads, its self-service advertising campaign planning and execution suite. The new platform presents users with a new, more powerful intuitive interface that surfaces numerous AI-powered features, doubling the [...]

• Nearly a Third of all Retail Shoppers are Influenced by CTV, DOOH and Mobile, According to New Blis Research

  3 months ago News

  

  New research from Blis, the integrated ad planning, buying and measurement platform, reveals that CTV, DOOH, and mobile ads significantly influence nearly one-third of retail shoppers in the UK to make purchase decisions. In collaboration with Sapio, a comprehensive market [...]

• DoubleVerify Enhances Proprietary ‘Made for Advertising’ Measurement & Protection Solution with Tiered Brand Suitability Categories 

  3 months ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data and analytics, today (14th February, 2024) announced the launch of new tiered brand suitability categories to address “Made For Advertising” (MFA) measurement and protection in a more nuanced and brand-specific [...]

• Yahoo Unveils PurpleLab: Revolutionising Market Research with Rapid, Reliable Insights Powered by Qualtrics®

  3 months ago News

  

  Yahoo has launched PurpleLab in Australia and Southeast Asia, an innovative solution designed to address the challenges of speed and quality in the market research industry. This new platform is set to dramatically transform how brands acquire and apply consumer [...]

• Zefr Elevates Brand Safety with Promotion of Jon Morra to Chief AI Officer and Launches Cutting-Edge AI Advancements

  3 months ago News

  

  Zefr, the global leader in brand safety and suitability technology, proudly announces the promotion of Jon Morra as its new Chief AI Officer.  With an extensive background in Machine Learning, Data Science, and Artificial Intelligence, Dr. Jon Morra is positioned to [...]

• Adelaide Partners with Unwind Media to Enhance Media Quality Standards

  3 months ago News

  

  Adelaide, the industry leader in attention-based media quality measurement, has announced a partnership with Unwind Media, a leading developer of casual games. With this collaboration, Unwind Media can now assess the probability of attention and impact across all its offerings, [...]

• When the hat fits: AdInMo appoints industry veteran John Rankin as Chief Revenue Officer as part of leadership expansion

  3 months ago News

  

  AdInMo, the mobile in-game advertising platform that gets ads into games in a way that players love, has appointed well-known industry name, John Rankin as its Chief Revenue Officer. John brings decades of experience from both game studios and the [...]

• Global Sustaintech Platform IMPACT+ Hires Former Spirable Sales Manager Sam Frost

  3 months ago News

  

  IMPACT+, a global pioneer in helping advertisers reduce the environmental impact of their digital ad campaigns, today (February 13th, 2024) announced that Sam Frost has joined the company as its new senior sales manager, brands & agencies, UK and Northern [...]