Thrad Expands Into New San Francisco Headquarters
by on 22nd Sep 2026 in News
Thrad, the DSP for LLMs and an advertising platform for AI conversations, today (22nd September, 2026) announced the opening of its headquarters in an 8,000-square-foot office in central San Francisco.
The move also supports Thrad’s plans to create a collaborative community around the history, craft, and future of advertising, bringing together marketers, advertisers, AI founders, developers, and other builders in San Francisco. Thrad is already working with Codex ambassadors and other startups to host events exploring the intersection of AI, advertising, and technology.
The expansion follows the launch last week of Thrad’s self-serve DSP, which gives marketers direct access to launching advertising campaigns inside AI conversations. The launch was supported by a video campaign introducing the product.
"San Francisco gives us the opportunity to work alongside many of the teams building the next generation of technology," said Andrea Tortella, CEO and co-founder of Thrad. "Advertising is part of how those technologies reach people and build sustainable businesses. We want our new office to be more than a workplace: a place where marketers, founders, developers, and builders can meet, share ideas, and shape what comes next."
"Moving the team to San Francisco gives Thrad access to a deep pool of talent working at the centre of AI and technology," said Alexandra Naomi Perez, chief of staff at Thrad. "That proximity matters as we grow the team and build relationships with the people shaping the future of advertising. It gives us a stronger foundation for the events, collaborations, and product conversations we want to host from the office."
Building the advertising infrastructure for AI
Thrad is focused on building the advertising infrastructure for AI conversations. Its platform enables brands and agencies to run targeted, native advertising across ChatGPT, AI search, and other AI platforms, while helping AI publishers monetise their products with in-chat advertising.
Thrad’s advertising formats are designed around how people interact with AI: through questions, recommendations, follow-up prompts, and moments of active intent. Its self-serve platform gives marketers direct control over campaign setup, while its managed-service offering supports advertisers that need additional campaign planning and execution.
As more product discovery and decision-making moves into AI assistants, Thrad is the enabler that connects advertisers with consumers at the moment a question becomes intent.
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