PressBox News

• OpenX Powers Political Reach with Preferred Access to Quality, Direct Media for the 2026 Midterm Election Season

  2 months ago News

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, unveiled prioritised access to curated, political-approved inventory with unmatched speed, precision, and scale. Designed for the 2026 midterms, the offering enables values-based voter targeting across all screens, including CTV, with campaigns [...]

• GoWit Announces Partnership with Publicis Media Middle East to Scale Commerce & Retail Media Across MENA & Türkiye

  2 months ago News

  

  GoWit, the leading ad tech provider, and Publicis Media Middle East, part of the French multinational advertising and communications holding company Publicis Groupe, today announced a strategic commerce and retail media partnership across MENA and Türkiye. This partnership brings together GoWit’s [...]

• Assertive Yield Appoints Yael Schuster as Vice President of Marketing to Lead Global Brand and Growth Strategy

  2 months ago News

  

  Assertive Yield announced the appointment of Yael Schuster as vice president of marketing, marking a strategic step in the company’s continued growth and market expansion. In her new role, Yael will lead Assertive Yield’s global marketing strategy, with a focus [...]

• Ogury Extends Persona-Based Advertising to Connected TV

  2 months ago News

  

  Ogury announced the availability of its persona-based advertising solution on connected TV (CTV), enabling advertisers to activate the same personas consistently across screens as part of a multi-channel strategy that supports brand outcomes.  As audiences fragment across screens, maintaining consistent targeting [...]

• Mobupps Launches MAFO Growth Hub for Advertisers and Publishers

  2 months ago News

  

  Mobupps, a global leading ad tech company, announced the launch of the MAFO Growth Hub, a major product update within MAFO designed to deliver full transparency, real-time insights, and smarter optimisation through automation and AI-powered intelligence. The MAFO Growth Hub introduces [...]

• EscalaX Reinforces its Privacy & Compliance With BidSafe One

  2 months ago News

  

  EscalaX, a global programmatic advertising company, announces a strategic partnership with BidSafe One, a firm specialising in privacy and regulatory compliance within the ad tech sector. With this collaboration, EscalaX, whose proposition is built around creating a secure and transparent multichannel [...]

• Dig-In Deliver A 'Refreshing' Start to Uni Life

  2 months ago News

  

  Student sampling experts Dig-In have created the ultimate 'Refresher' bag - delivered to 200,000 students across the UK. The branded totes included: Coca-Cola Zero Sugar and Coca-Cola Original Taste cans, Bazooka Candy and Juicy Drop bags, Costa Coffee RTD Latte [...]

• adWMG Launches a Self-Service Monetisation Platform for Web Publishers

  2 months ago News

  

  adWMG announces the launch of a new self-service monetisation platform designed to give web publishers full control over the creation, setup, and deployment of advertising formats without the need for manager involvement or technical back-and-forth. The platform is part of [...]

• EQ Dry & Teads Redefine Diaper Marketing with a Campaign That Wins Hearts & Attention

  2 months ago News

  

  In a category where brand loyalty is often built on emotion as much as efficacy, EQ Dry found a way to connect deeply with modern parents — through empathy, storytelling, and attention-driven media. Partnering with Teads, the omnichannel outcomes platform, [...]

• Jon Nash & Danny Moggs Join UK Ad Tech Firm 59A to Drive North American Expansion

  2 months ago News

  

  59A has been operating in the USA for 3 years, but Jon and Danny will now provide in-market support to deliver its custom algorithm service to more USA clients. Commenting on his appointment, Nash said: "I’m honoured to step into the [...]