PressBox News
Index Exchange Partners with On Device to Bring Independent Brand Lift Measurement to Index Marketplaces
On Device, a leading provider of advanced Brand Lift measurement, announced today (21st, September 2026) that it has partnered with Index Exchange to make independent brand lift studies available through Index Marketplaces. On Device On Device is Brand Lift for the outcomes [...]
ArcSpan Adds Native First-id Integration, Bringing Persistent Cookieless Identity to Publisher Monetisation
ArcSpan, the AI-powered audience monetisation platform built for premium publishers, today ( 21st September, 2026) announced a native integration with First-id, a persistent, deterministic identity solution adopted by more than 35,000 media and advertiser sites in 101 countries. Publishers using [...]
Assertive Yield Expands Team with Appointments of Shez Iqbal and Jack Watt
Assertive Yield announced today the strategic expansion of its team with two senior appointments: Shez Iqbal as Senior Director, Global App Monetisation and Jack Watt as Lead Sales Engineer, EMEA. These hires mark a significant step in Assertive Yield’s continued [...]
5% of CTV Ad Impressions Incorrectly Labelled
A new analysis of more than 11 million ad impressions from 51Degrees, has revealed that nearly 5% of inventory sold as CTV is incorrectly labelled, artificially inflating the value of lower priced digital ad space. Whether through fraud or accident, [...]
DV Launches Ask Neura: Expanding Natural-Language Access to Media Intelligence
DoubleVerify, the leading software platform to verify media quality, optimise advertising performance, and prove campaign outcomes, announced Ask Neura, a new conversational AI experience built directly into DV Pinnacle®, enabling advertisers and agencies to interact with DV data and insights [...]
Overwolf Ads Launches In-Game Audience Map
Overwolf Ads, a global owned-and-operated gaming media platform, today (17th September, 2026) announced the launch of In-Game Audience Map, the industry’s only media planning tool that enables advertisers to identify exactly where their target audiences play across more than 5,000 [...]
IAB Europe Advances In-Store & Travel Media Measurement with New Proposals Open for Public Comment
IAB Europe has today (17th September, 2026 ) opened two new Commerce Media measurement standards documents for public comment. The documents advance that work by bringing greater consistency and transparency to measurement across in-store Retail Media and the growing Travel [...]
Pubstack Appoints AI & Ad Tech Veteran Yann Stadnicki as Chief Technology Officer
Former Microsoft Research and Criteo technology leader brings deep expertise in AI, machine learning and large-scale systems as Pubstack accelerates Spark, the product at the heart of its Supply Intelligence vision. Pubstack, the Supply Intelligence platform for digital publishers, today (17th [...]
Concord Gives Brands More Control to AI Media Buying
Today (17th September, 2026), Concord announced new capabilities designed to help brands make every media campaign smarter, more consistent, and easier to control. Brands already know how their media should be bought: budgets, naming, targeting, brand safety, approvals, and reporting. The [...]
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