PressBox News

• FranceTV Publicité & FreeWheel Expand Partnership

  1 month ago News

  

  FreeWheel, a Comcast company and the leading global technology platform for the streaming advertising ecosystem, and FranceTV Publicité, the advertising sales house of France Télévisions, France’s largest public broadcaster, have announced the extension of their longstanding partnership. As part of [...]

• Nexxen Launches MCP & Agent-to-Agent-Based AI Integrations to Platform

  1 month ago News

  

  Nexxen, the advertising technology platform powered by unique data and media, today (16th June, 2026) announced the next evolution of nexAI, with new interoperability capabilities that allow external AI agents to connect to its platform via open protocols such as [...]

• 77% of B2B Marketers Say AI Scrutiny in RFPs is Inadequate

  1 month ago News

  

  New research from B2B agency Ledger Bennett, part of Havas Media Network, and AI advertising and orchestration platform StackAdapt reveals widespread dissatisfaction with the modern B2B RFP process, with 77% of marketers saying AI-related questions are not being asked rigorously [...]

• Brand Metrics Launches Predictive+, the Industry’s First Predictive Brand Lift Solution for Connected TV 

  1 month ago News

  

  Brand Metrics, the global leader in brand lift measurement and winner of Best CTV Ad Tech Innovation at the 2025 VideoWeek European Video Awards, today (16th June, 2026) announced the launch of Predictive+, the industry’s first predictive brand lift solution built specifically for [...]

• Adsquare Joins The Trade Desk’s Audience Unlimited to Scale Real-World Data Activation

  1 month ago News

  

  Adsquare, the leading Real-World Data platform designed for The Outcomes Era, today (16th June, 2026) announced its participation in Audience Unlimited, a data solution within The Trade Desk, the world's leading independent advertising technology platform. Adsquare Adsquare Real-World Data for The Outcomes Era Adsquare makes the physical world measurable [...]

• Azerion’s New Self-Service Platform Brings Omnichannel Advertising to SMBs

  1 month ago News

  

   Azerion, a leading European digital advertising platform, has unveiled (16th June, 2026) its new self-service platform, designed to make the full benefits of digital advertising accessible to small and medium sized businesses (SMBs) across Europe.  Azerion Azerion (EURONEXT: AZRN) is a leading [...]

• Onetag Dynamo Delivers 25% Lower CPA with Zero Tech Fee by Optimising Outcomes Before the Bid

  1 month ago News

  

   Onetag, the next-generation Value Exchange, curation platform, and creative intelligence company, today (15th June,2026) announces the launch of Dynamo, its new business outcomes optimisation solution for the open web that removes the tech fee barrier to entry while increasing sales uplift and [...]

• impact.com Announces 2026 iPX London Event, Bringing Together Global Leaders to Explore the Future of AI-driven Partnerships

  1 month ago News

  

   impact.com, the global infrastructure for partnership-driven commerce, has announced today, 15th June 2026 the agenda for the London edition of its iPX event, which takes place at the Science Museum in London on 30th June. Impact.com The leading global partnership management platform, impact.com transforms [...]

• L'Argus Quadruples Revenue Per Page with Opti Digital

  1 month ago News

  

  Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (15th June, 2026) announced a successful collaboration with L'Argus through its Ad Manager Hub and Insights Hub solutions. L'Argus is one of France's most established and trusted automotive [...]

• DoubleVerify Launches AI-Powered Brand Suitability Reporting for YouTube Audio Ads Campaigns

  2 months ago News

  

  DoubleVerify ("DV"), the leading software platform to verify media quality, optimise advertising performance and prove campaign outcomes, today (11th June, 2026) announced the launch of AI-powered brand suitability reporting for YouTube Audio Ads campaigns, extending DV’s trusted post-bid measurement capabilities [...]