PressBox Articles

• 1plusX Announces its Partnership with Italiaonline to Leverage its First-Party Data

  4 weeks ago News

  

  1plusX is delighted to announce its partnership with Italiaonline, the leading digital media group in Italy. With a wide range of digital solutions, Italiaonline can build and boost the digital presence of thousands of brands while also empowering its clients [...]

• Contextual Relevance is Critical to Indian Consumers According to IAS The Power of Context Research

  4 weeks ago News

  

  Integral Ad Science, a global leader in digital media quality, today (26th April 2022) released a new research study, The Power of Context in India, surveying over 500 Indian consumers. This report from IAS explores how context influences consumers’ perception [...]

• Permutive Announces Husna Grimes as VP of Global Privacy

  4 weeks ago News

  

  Permutive, an audience platform purpose-built for publishers and advertisers, which enables media to be traded in a privacy-safe way, has hired Husna Grimes as VP of global privacy. Husna will head up the company’s global efforts to lead the publishing [...]

• MGID Launches Creative Safety Rankings in US to Improve Ad Quality

  4 weeks ago News

  

  MGID, the global advertising platform, has launched Creative Safety Rankings across its US network to confirm its commitment to thoughtful, ethical advertising, by ensuring quality ad content that is brand safe and enhances the user experience. Safety Rankings is designed to [...]

• Webinar Announcement How to build the Optimal Monetisation Machine?

  4 weeks ago News

  

  Over the last few years, the number of demand partners has significantly increased, as has the number of SSPs used by each publisher, and it is now common for Publishers to work with over 20 different SSPs.  What this has meant [...]

• Cheetah Takes the Lead on Security Privacy Full-Service Support & Product Vision

  4 weeks ago News

  

  Cheetah Digital, a cross-channel relationship management solution provider for the modern marketer, has been named a Strong Performer by The Forrester Wave™: Email Marketing Service Providers report for Q1 2022 Published by independent research firm Forrester, Cheetah Digital’s email marketing solution [...]

• Ads For Good Platform Good-Loop Plants One Million Trees Through New Climate-Friendly Ad Format

  1 month ago News

  

  Ads for good platform Good-Loop today announced it has planted over one million trees in just five months through its This Ad Plants Trees ad format The new green media unit, which rewards viewers’ attention to ads by funding tree planting [...]

• Smart to Attend NAB Show 2022 to Discuss the Future of Advanced TV

  1 month ago News

  

  Smart, the leading independent ad tech platform, will attend the NAB Show on April 23 - 27, 2022, the world’s leading marketplace for innovation and transformative technologies in media and entertainment. Following the success of its award-winning Euro Cup live [...]

• Smartclip Monetises 47 Samurai’s Connected TV Portfolio Across Europe

  1 month ago News

  

  smartclip, the ad tech unit of RTL Group, partners with 47 Samurai, a global monetisation agency for programmatic OTT content to market the 47 Samurai portfolio throughout Austria, Denmark, Finland, France, Germany, Italy, Norway, Sweden, and Switzerland 47 Samurai monetises long-form [...]

• Illuma Makes Key Appointment as it Supports Retailers & Other Data Owners with Identity Shift

  1 month ago News

  

  Illuma Technology, the contextual AI specialist, has appointed a global partnerships director to meet the growing demand for its first-party data solutions Retail media expert Nigel Ponder spearheads Illuma’s growth in audience modelling; supporting first-party data owners as they move away [...]