PressBox Articles

• Major New Study Reveals Key Trends in CTV Ad Engagement in Europe

  3 weeks ago News

  

  ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven performance marketing agency, have released a sequel to ShowHeroes’ acclaimed scientific study of audience behaviour when watching CTV advertising. The study, titled "Why CTV Reigns [...]

• FreeCast Adds Three FAST Channels from VideoElephant

  3 weeks ago News

  

  FreeCast is announcing a new partnership with VideoElephant, one of the world’s largest libraries of premium video content and a leading video solution for channel owners. FreeCast is the low-cost live local and streaming integrated TV solution considered home to [...]

• ShowHeroes Scores Big for Electric Car Giant BYD at UEFA EURO 2024

  3 weeks ago News

  

  ShowHeroes – a global leader in digital video, offering content, technology, and sustainable advertising solutions – brought it home for EV powerhouse BYD this summer, using a top-performing video campaign to leverage the UEFA Euro 2024 Football Championship as a [...]

• Link Between Attention & Drivers of Brand Outcomes Revealed in New Research

  3 weeks ago News

  

  Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was [...]

• Seedtag Achieves 164% Increase in Advertising Performance with Dynamic Placement Optimisation

  3 weeks ago News

  

  Dynamic Placement Optimisation (DPO) from Seedtag, the global contextual advertising company, delivers a remarkable 164% increase in attention compared to standard IAB formats, according to a new analysis from Lumen Research that spanned over 12,000 domains. A Lumen Research study indicated [...]

• Equativ Appoints Jonathan Haines as Managing Director for UK & Northern Europe

  3 weeks ago News

  

  Equativ, the leading global independent ad platform, announces the appointment of Jonathan Haines as the new managing director for the UK and Northern Europe. Previously the head of enterprise sales for curation at Equativ, Haines has been with the company since [...]

• Opti Digital Welcomes Guillem Fiter as Chief Marketing Officer

  3 weeks ago News

  

  Opti Digital, a leading provider of innovative digital advertising monetisation solutions, has appointed Guillem Fiter as its new chief marketing officer. This strategic move aligns with the company's ongoing efforts to expand its market presence and strengthen its leadership position [...]

• Programmatic DOOH Adoption Rate Expected to Increase in the UK to 36% in the Next 18 Months

  3 weeks ago News

  

  Today, (September 17th, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market.  The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a [...]

• Onetag & Adelaide Introduce Attention-Based Programmatic Media Planning & Activation

  3 weeks ago News

  

  Onetag, the AI-powered smart curation platform for high media quality and better performance, today (September 17th, 2024) announces a partnership with Adelaide, the industry leader in attention-based media quality measurement. The partnership will measure Onetag’s global premium supply against Adelaide’s AU [...]

• Haleon Selects PubMatic as Supply Optimisation Partner

  4 weeks ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (September 16th, 2024) announced the launch of a new collaborative approach to supply path optimisation (SPO) for global healthcare company, Haleon.   PubMatic has been selected by Haleon [...]