PressBox Articles
Nano Interactive Finds 70% of UK Consumers Block Their Personal Data When Online
While many online advertisers are preparing for Google’s 2024 third-party cookie switch off, a new study from Nano Interactive reveals the rise of private browsing is already significantly impacting advertisers’ ability to target users online. The Tipping Point report, which surveyed 2,000 UK consumers to [...]
Adelaide Launches High-Attention, Low-Emissions PMPs in Collaboration with Microsoft Advertising & Scope3
Adelaide, in collaboration with Microsoft Advertising, is announcing curated marketplaces of high-attention, low-emissions inventory. The new PMPs leverage data from Scope3, an industry leader in supply chain carbon emissions data, and Adelaide, the global leader in attention-based media quality ratings. [...]
Adform Helps Audi Cut Carbon Emissions in Half Across their Digital Advertising Supply Chain
Global integrated advertising platform Adform unveils the results of an industry-first DSP driven programmatic campaign using its in-built carbon reduction capabilities. Adform’s technology, enabled by its recent partnership with Scope3, drove a 52% decrease in carbon emissions for the digital [...]
IAS Enhances YouTube Brand Safety & Suitability Measurement Offering
Integral Ad Science, a global leader in digital media quality, announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform. Powered by cutting-edge, machine learning technology, IAS measurement [...]
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