PressBox News
BidSafe One & Screencore Partner to Support Privacy-Ready Ad Tech Monetisation
BidSafe One and Screencore announced a strategic partnership focused on strengthening privacy readiness across Screencore’s programmatic advertising and publisher monetisation ecosystem. The collaboration brings together Screencore’s programmatic infrastructure with BidSafe One’s specialist expertise in ad tech privacy, data protection, and regulatory [...]
PIQ Takes Inventory Quality Scoring Down to Ad Placement Level
Picnic, the Inventory Quality Platform for digital advertising, has extended PIQ to score the prominence and quality of individual ad placements on the Open Web, taking its data below the domain and URL scores it has provided until now. Those scores [...]
SuiteDSP Expands CTV & Video Buying Capabilities with Unified Cross-Channel Measurement
SuiteDSP, a global omnichannel demand-side platform, has announced the expansion of its Connected TV (CTV) and programmatic video capabilities, giving advertisers and agencies a more unified way to activate, optimise and measure video campaigns across screens. The expanded capabilities bring CTV [...]
ADvendio Launches Guardrail Engine
ADvendio announced the launch of its Guardrail Engine, the enterprise execution layer designed to transition the media industry from manual order management to a new standard: Agentic Advertising Execution, Governed by Business. As the market fragments across competing agentic protocols [...]
Heineken Taps GumGum's Attentive Lift Tool in Double Campaign Flagship
The Heineken Company has leveraged a breakthrough attention tool for two of its flagship campaigns this summer, marking one of the first times the solution has been used in UK markets. Attentive Lift forms part of a new effort by [...]
Intent IQ Launches BidPulseSM
Intent IQ, a leader in identity resolution, recently announced the launch of BidPulseSM, a patent-pending methodology for deterministically measuring the accuracy of online identifiers associated with programmatic bid requests. Available at bidpulse.org, BidPulse provides ongoing measurement of identity accuracy across [...]
BIGO Ads Joins Google AdMob as a Bidding Partner
BIGO Ads, the deep learning-based advertising platform under JOYY Inc., announced that BIGO Ads SDK is now generally available via Google AdMob™ mediation platform. This partnership currently supports a diverse range of ad formats, including app open ads, native ads, rewarded [...]
Series 3 of the CTV Podcast Launches With New Host
The third series of the CTV Podcast has gone live, available on Apple, Spotify, Amazon Music, iHeartRadio, and all major streaming platforms. Now hosted by Stephen Jenkins, founder and MD of Too Many Dreams and a stalwart of the digital advertising [...]
Attekmi Shortlisted for the Best AdOps Team, Best Client Services Team & Ad Tech Rising Star
Attekmi, an ad tech provider offering a range of monetisation solutions and custom development services, was shortlisted by The Wires Awards 2026 as a finalist in two categories: Best AdOps Team and Best Client Services Team. Attekmi’s CEO, Roman Vrublivskyi, [...]
StackAdapt Names Pinar Ozyetis Chief Legal Officer and Anna Grodecka-Grad Chief Client Officer
StackAdapt, the leading AI advertising and orchestration platform, today announced (6th October, 2026) two promotions within its executive leadership team, naming Pinar Ozyetis Chief Legal Officer and Anna Grodecka-Grad Chief Client Officer. Ozyetis previously served as General Counsel, while Grodecka-Grad [...]
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