PressBox News

• Relevant Digital Introduces Automated Floor Price Optimisation to Help Publishers Increase Ad Revenue

  2 weeks ago News

  

  Relevant Digital is introducing a new optimisation engine in Relevant Yield, built to continuously improve publishers' programmatic setups as market conditions change. Its first application, Automated Floor Price Optimisation, dynamically adjusts floor prices to help publishers increase ad revenue while [...]

• SmartNews Japan Scales Ad Business while Protecting Reader Experience Through AppHarbr

  2 weeks ago News

  

  SmartNews Japan, one of the country’s leading news platforms, has scaled its advertising business and driven revenue growth while maintaining a high-quality reader experience through its deployment of AppHarbr by GeoEdge. AppHarbr has centralised ad safety and quality management across [...]

• Thrad Expands Into New San Francisco Headquarters

  2 weeks ago News

  

  Thrad, the DSP for LLMs and an advertising platform for AI conversations, today (22nd September, 2026) announced the opening of its headquarters in an 8,000-square-foot office in central San Francisco. The move also supports Thrad’s plans to create a collaborative community [...]

• TiVo Ads Chooses Happydemics for Brand Lift Measurement

  2 weeks ago News

  

  Happydemics, the brand lift measurement platform, has announced a new agreement with TiVo Ads, to become its brand lift measurement partner across Europe. The partnership will add independently verified brand lift to TiVo Ads’ measurement capabilities, giving advertisers and agencies a [...]

• 51Degrees Launches 51Did Digital Advertising Identifier

  2 weeks ago News

  

  Precision data and technology company 51Degrees is launching a new digital advertising identifier that effectively enables privacy-forward interoperability across the digital advertising supply chain. By putting the appropriate measures in place that ensure the identifier cannot be considered personal data, the [...]

• TeqBlaze Becomes an Associate Member of the Association of Online Publishers

  2 weeks ago News

  

  TeqBlaze, an ad tech provider helping businesses build, own, and operate their advertising infrastructure, has joined the Association of Online Publishers (AOP) as an Associate Member. The membership strengthens TeqBlaze's connection with the publisher community and creates more opportunities to [...]

• Mediaocean AI Ventures Launches to Scale the Next Generation of AI Startups Across Advertising  

  2 weeks ago News

  

  Mediaocean, the foundational technology and AI partner for omnichannel advertising, announced the launch of MediaoceanAI Ventures, a dedicated initiative to invest in and scale startups transforming the advertising ecosystem with AI.   Building great AI is only half the challenge for ad [...]

• Index Exchange Partners with On Device to Bring Independent Brand Lift Measurement to Index Marketplaces

  2 weeks ago News

  

  On Device, a leading provider of advanced Brand Lift measurement, announced today (21st, September 2026) that it has partnered with Index Exchange to make independent brand lift studies available through Index Marketplaces. On Device On Device is a Brand Lift Measurement company [...]

• ArcSpan Adds Native First-id Integration, Bringing Persistent Cookieless Identity to Publisher Monetisation

  2 weeks ago News

  

  ArcSpan, the AI-powered audience monetisation platform built for premium publishers, today ( 21st September, 2026) announced a native integration with First-id, a persistent, deterministic identity solution adopted by more than 35,000 media and advertiser sites in 101 countries. Publishers using [...]

• Assertive Yield Expands Team with Appointments of Shez Iqbal and Jack Watt

  2 weeks ago News

  

  Assertive Yield announced today the strategic expansion of its team with two senior appointments: Shez Iqbal as Senior Director, Global App Monetisation and Jack Watt as Lead Sales Engineer, EMEA. These hires mark a significant step in Assertive Yield’s continued [...]