PressBox News

• Sigma Software Joins IAB Tech Lab Board of Directors, Represented by CEO Katherine Tuluzova

  2 weeks ago News

  

  Sigma Software today (27th August, 2026) announced that Katherine Tuluzova, CEO of Sigma Software, has been appointed to the Board of Directors of IAB Tech Lab, the global technical standards body for the digital advertising industry. IAB Tech Lab develops and [...]

• Petrol Advertising Selects ADvendio to Centralise Media Planning & Streamline Campaign Setup

  2 weeks ago News

  

  ADvendio, the agentic advertising commerce infrastructure, is delighted to announce our recent partnership with Petrol Advertising.  Petrol Advertising is a prominent, full-service creative marketing agency based in Burbank, California. Founded in 2003, the company operates primarily within the gaming, tech, sports, [...]

• Attekmi Expands its Programmatic Offering with Private Marketplace Deals

  3 weeks ago News

  

  Attekmi, an ad tech provider offering monetisation solutions, has recently introduced Private Marketplace Deals. PMP Deals are private "contracts" between the supply and demand sides, where traffic is sold according to predetermined conditions: bidfloor, ad formats, traffic types, etc.  Being currently [...]

• Taboola Reveals: Tesco Clubcard Coverage Surges 1,876% Ahead of £11m Voucher Deadline

  3 weeks ago News

  

  UK readership of articles related to Tesco Clubcard has increased by 1,876% over the last 30 days compared with the preceding 30-day period, as shoppers risk losing £11m worth of Clubcard vouchers. Data from Taboola’s Newsroom, which captures readership behaviour [...]

• LADbible Group Upgrades to ArcSpan AMS in 28 Days, Increasing Average Audience Cohort Size by 30%

  3 weeks ago News

  

  ArcSpan, the leading AI-powered data monetisation and audience intelligence platform for premium publishers, announced that LADbible Group has completed its migration to the Audience Monetisation System (AMS) platform in 28 days, growing average audience cohort size by 30% and, in [...]

• VIOOH Expands Programmatic DOOH Access in the US with Screenverse Partnership

  3 weeks ago News

  

  Today, (25th August, 2026) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced a strategic partnership with Screenverse who brings premium DOOH inventory to advertisers across a wide range of environments, from retail, residential, and office to [...]

• Taptap Digital Acquires Skyrise to Expand European Footprint & Accelerate Global Expansion

  3 weeks ago News

  

  Taptap Digital, the global location intelligence and audience activation platform, today (25th August, 2026) announced the strategic acquisition of Manchester-headquartered audience design platform, Skyrise. The transaction marks a major milestone in Taptap Digital's European growth strategy, creating a uniquely differentiated [...]

• Readpeak Appoints Former Nokia & Microsoft Tech Leader as CTO

  3 weeks ago News

  

  Readpeak, a leading programmatic native advertising platform trusted by brands like IKEA, BMW, and Bosch, has appointed seasoned tech expert Sami Pippuri as chief technology officer to accelerate its international expansion and AI investment. Pippuri joins Readpeak with over 25 years [...]

• LoopMe Expands PurchaseLoop to Turn Brand Campaign Signals into Measurable Lower-Funnel Performance

  3 weeks ago News

  

  LoopMe, the global leader in brand performance, has announced an expansion of its PurchaseLoop solution with new cost-per-install (CPI) and cost-per-acquisition (CPA) optimisation, enabling advertisers to use audience intelligence generated by their own brand campaigns to inform lower-funnel performance advertising. Traditional [...]

• AudioStack Expands Multi-Model Voice Orchestration, Welcoming Gradium as Latest Roster Partner

  3 weeks ago News

  

  AudioStack, the agentic audio production platform for media and advertising, announced Gradium has been added to its roster of voice providers. The addition reflects AudioStack's ongoing investment in providing the largest and most complementary selection of voices, languages, and accents, [...]