PressBox News

• Mediterranean Hub Arrives in Cannes with EscalaX

  2 weeks ago News

  

  EscalaX, a company specialised in digital advertising solutions and programmatic technology, continues to strengthen its international positioning by supporting initiatives that foster networking and create business opportunities within the ad tech industry. In this context, the company served as the main [...]

• GSTV Selects Shinka as Its Mediation Layer to Power Omnichannel Programmatic Connectivity

  2 weeks ago News

  

  GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, today (24th June, 2026) announced it has selected Shinka, the truly independent, global mediation layer that is agnostic to demand [...]

• Broadsign & Mirakl Ads Announce Strategic Partnership to Unify Online & In-Store Retail Media

  2 weeks ago News

  

  During the 73rd Cannes Lions International Festival of Creativity, Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetising out-of-home (OOH) media, announced a strategic partnership that bridges the gap between digital retail [...]

• OpenX Launches AI-Powered Media Decisioning Suite, OpenX IQ

  2 weeks ago News

  

  OpenX, The Intelligent SSP, announced the launch of OpenX IQ, a suite of proprietary AI and machine learning capabilities to give buyers greater quality, control, and performance across every stage of the media workflow.  OpenX IQ introduces an intelligence-driven approach to [...]

• Axeptio Introduces a New Creative Direction to Make Consent a Powerful Expression of Brand Identity 

  2 weeks ago News

  

  Several months after launching its immersive consent management platform, with video built directly into the cookie banner, Axeptio is introducing a new creative direction that reflects its vision of consent: a premium, engaging, and experiential moment, fully integrated into each [...]

• Atria Appoints Adnami as Exclusive Partner & Launches High Impact Creative Solutions

  2 weeks ago News

  

  Atria has appointed Adnami as its exclusive creative partner, bringing high impact creative formats and attention measurement capabilities to the marketplace. The partnership strengthens Atria's proposition by enabling advertisers to combine Atria's bespoke publisher audiences with a suite of high [...]

• DoubleVerify Expands DV Authentic AdVantage to Meta & TikTok

  2 weeks ago News

  

  DoubleVerify ("DV"), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, announced the expansion of DV Authentic AdVantage™ to Meta and TikTok. The solution combines pre-bid media quality protection, AI-powered campaign optimisation and independent [...]

• Concord Raises $3M to Build Agentic Execution for Media Buying

  2 weeks ago News

  

  Concord, the agentic media buying platform, today (23rd June, 2026) a USD$3m (£2.2m) seed funding round backed by A16Z Scout, Drysdale, Motier Ventures, Better Angle, and a group of industry angels including Rémi Lemonnier, co-founder of Scibids AI (acquired by [...]

• JWX & Adnami Partner, Giving Publishers, Brands & Agencies Access to High Impact Advertising Capabilities for Display & Video

  2 weeks ago News

  

  JWX, the technology company connecting premium content, engaged consumers, and the advertisers who reach them, and Adnami, the attention-first ad tech company, today (23rd June, 2026) announced a strategic partnership to bring Adnami’s high-impact advertising formats to JWX’s thousands of [...]

• Comcast’s Universal Ads Launches in the UK with Channel 4, ITV & Sky

  2 weeks ago News

  

  Today (23rd June, 2026), Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky. The launch, first unveiled by the cohort at Cannes Lions 2025, [...]