PressBox News
Concord Launches Skills, a New Form of Memory for its AI Media Buying Agent
Concord announces Skills, a new feature that lets the Concord agent remember how each team works. Skills are short, named memories that capture the recurring rules and decisions behind every campaign, from brand naming conventions to audience setups, reporting defaults, [...]
AdMove.ai & Azerion Launch New AI Agent Platform for Creative Agencies
Azerion and AdMove.ai, have launched a customisable AI agent platform designed to enable creative agencies of all sizes to manage complex, multi-brand campaigns. This new solution addresses agencies' need to maintain strategic and creative control while benefiting from AI automation [...]
Channel 4 Shows How Real-World Measurement Unlocks the True Impact of OOH
Channel 4 has demonstrated how out-of-home (OOH) advertising can drive measurable brand impact when evaluated using real-world exposure data, through new analysis conducted with On Device. Using On Device’s brand lift measurement approach, in collaboration with Talon, the leading independent out-of-home [...]
Global Ad Tech Player GumGum Expands into France with its Innovative Mindset Graph™ Technology
GumGum, founded in California in 2008 and operating in 19 markets worldwide, is opening a new office in Paris. The company aims to expand in France with an offering powered by its proprietary technology, the Mindset Graph. This innovative approach, [...]
Cocie AI Launches CTV Autopilot, The First Agentic Contextual Intelligence Platform Built for Programmatic CTV
Cocie AI today (12th May, 2026) launches Cocie CTV Autopilot, an agentic contextual intelligence platform that turns a single buyer brief into a live, show-level targeted CTV campaign in minutes. Built for streaming TV from day one, the platform is [...]
SuiteDSP Launches AI-Powered Omnichannel Media Buying with SPO Infrastructure
Today (12th May, 2026), SuiteDSP, developed within the Screencore programmatic ecosystem, the new global omnichannel demand-side platform built for transparent, SPO-driven media buying, has officially launched with a mission to simplify programmatic advertising for advertisers, agencies, and enterprise brands operating [...]
Screencore Expands Its Global Programmatic Infrastructure with the Launch of SuiteDSP
Today (12th May, 2026), Screencore, the global programmatic advertising platform focused on transparent, privacy-first media infrastructure, has announced the expansion of its advertising ecosystem with the launch of SuiteDSP, a new omnichannel demand-side platform designed to support advertisers and agencies [...]
Mobupps Unveils ECHO AI – A Self-Learning Mechanism
Mobupps, a leading global ad tech company, today (11th May, 2026) announced the launch of ECHO AI, its next-generation self-learning mechanism designed to bring real-time intelligence to every stage of the advertising process. ECHO AI interprets signals, identifies value, and [...]
Teads Hires Ex-TikTok Jit Shergill as UK Head of Sales
Teads, the omnichannel outcomes platform, announced today (8th May, 2026) that Jit Shergill has joined the team as head of sales for the UK. Shergill will primarily oversee all the UK agency account teams in London while covering for Lucy [...]
Pubstack’s Q1 2026 State of Programmatic Benchmark Shows UK Publishers Facing Sharp Volume Pressure, While eCPM Holds
Pubstack, the supply intelligence platform for publishers, has released its State of Programmatic Q1 2026 EU5 Benchmark, revealing a highly fragmented European programmatic market in which UK publishers faced significant volume pressure, while price per impression remained resilient. The benchmark compares [...]
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