PressBox Articles

• multilocal Continues Hiring Spree as its Steep Growth Trajectory Continues

  1 week ago News

  

  multilocal, the programmatic specialist, has announced the appointment of three new senior members of staff this month alone, as demand for its services continues to ramp up worldwide. Dharmesh Patel joins as director, ad operations. He brings 15 years’ digital marketing [...]

• Blis Announces New Partnership with Experian Across Seven Markets

  1 week ago News

  

  Blis, the audience-first platform that doesn't rely on personal data, today (August 2nd, 2022) announced a new partnership with Experian to integrate socio-demographic data into Blis Audience Explorer across the UK, US, Italy, Spain, Netherlands, Australia, and New Zealand. Experian [...]

• New Research Released by Azerion Finds Consumers Want Brands to be Light Hearted This Christmas

  1 week ago News

  

  New research released from Azerion, the digital entertainment and media platform, reveals consumers are looking for brands to be more light-hearted with their Christmas message this year.  Against a backdrop of a looming recession and after years of sentimental Christmas ads [...]

• IAS & Mediaocean’s Prisma Expand Partnership to Automate End-to-End Campaign Creation

  1 week ago News

  

  Integral Ad Science, a global leader in digital media quality, today (August 1st, 2022) announced the expansion of its integration with Mediaocean, providing marketers with a simplified campaign creation and month-end reconciliation process.  Agency and brand media buyers using IAS’s Signal [...]

• Talon Outdoor Continues Global Expansion as it Promotes Josko Grljevic from CTO to Group COO

  1 week ago News

  

  Today (August 1st, 2022), Talon Outdoor, a leading, independently-owned global out-of-home (OOH) media agency, has promoted Josko Grljevic to the role of group chief operations officer (COO), as part of the company’s ambitious and ongoing growth plans. Joining the company as [...]

• Digital Agency Croud Furthers Global Expansion as it Wins First MENA Client Ooredoo Group

  2 weeks ago News

  

  Croud, the award-winning global digital marketing agency, announces that it was appointed by Ooredoo Group - one of the world’s largest telecommunications companies - as its lead digital agency. This appointment will see Croud bringing performance marketing excellence and digital transformation [...]

• Silverbullet Partners with Heineken USA to Accelerate its Data Strategy & Deliver Meaningful Consumer Experiences at Scale

  2 weeks ago News

  

  Silverbullet, today (July 28th, 2022) announces its partnership with the leading brewer Heineken USA, as it supports the company in the continued development and execution of its consumer data strategy. This collaboration is a testament to the digital transformation journey [...]

• Adverty & Drive Ahead! Developer Dodreams Announce Exclusive In-Game Ad Partnership

  2 weeks ago News

  

  Adverty AB today (July 28th, 2022) unveils an exclusive global partnership with the leading games developer as it launches seamless In-Play™ ads inside Dodreams’ hugely popular Drive Ahead! game - enabling advertisers to grasp immersive advertising opportunities within the top-tier [...]

• IAS & Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments

  2 weeks ago News

  

  Integral Ad Science a leader in digital media quality, today (July 28th, 2022) announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile [...]

• Adform & PwC Study Shows Marketers can Achieve Value Today with First-Party IDs

  2 weeks ago News

  

  Adform, the only global, independent, and fully integrated advertising platform built for modern marketing has unveiled an independent report with PwC showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns run with its ID Fusion solution. With third-party [...]