PressBox Articles

• Broadsign & Vistar Media Partner to Streamline Programmatic DOOH Transactions

  3 days ago News

  

  Leading out-of-home (OOH) advertising technology developers Vistar Media and Broadsign today (March 21st, 2023) announced a mutual integration to their respective mediation layers. Enabling an open, fair-play auction regardless of which firm’s mediation layer is used, the collaboration lowers the [...]

• ID5 Earns Top Data Privacy Ranking from Neutronian as Most Compliant Identity Solution in the Market

  3 days ago News

  

  ID5, the market-leading identity provider, has earned top recognition from Neutronian, a startup that independently provides verification and ranking of companies and domains based on an assessment of data privacy. Neutronian promotes quality and compliance in the ecosystem and scores [...]

• Magnite Study- Streaming TV’s New Era: Streaming is Watched More Than Any Other Form of TV in the UK

  3 days ago News

  

  Magnite today (March 21st, 2023) unveiled its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in the EU5.” The research finds that streaming TV, which comprises television content streamed via the internet on any device, [...]

• Integral Ad Science Ad Verification Programme Goes Live with Netflix

  3 days ago News

  

  Integral Ad Science, a global leader in digital media quality, today (March 20th, 2023) launched viewability and invalid traffic verification for Netflix’s ad-supported plan, following the partnership announcement in 2022. These solutions ensure advertising campaigns running on Netflix are delivered [...]

• PubMatic Names Sandro Catanzaro VP of Product Management for Connected TV & Video

  4 days ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (March 21st, 2023) announced it has appointed Sandro Catanzaro as VP of product management for CTV & Video. At PubMatic, Catanzaro will be responsible for the product vision [...]

• DoubleVerify Continues CTV Momentum as Media Quality Measurement is Now Available to Current Netflix Advertisers

  4 days ago News

  

  DoubleVerify, a leading digital media measurement, data, and analytics software platform today (March 20th, 2023)  announced that DV’s measurement solutions are now available for all Netflix advertisers. With this release, Netflix advertisers can ensure that their video ads are safe [...]

• GumGum Announces Industry’s First 100% Brand Safe Ad Exchange

  1 week ago News

  

  GumGum, a contextual first, global advertising platform, announced that starting immediately, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied [...]

• Adnami Signs with Schibsted & Amedia to Deliver High Impact Ads with Unparalleled Reach AcrossThe Nordics

  1 week ago News

  

  Ad tech company, Adnami, has been approved by Schibsted and Amedia, the largest media group in the Nordics, to deliver its high-impact formats which cut through a fragmented media landscape, delivering high-performance campaigns for a range of businesses. Peter Østrem, Adnami’s [...]

• Exclusive Hawk & Captify Partnership Brings Search Data to DOOH & Audio Media Buying for the First Time

  1 week ago News

  

  European omni-channel advertising platform Hawk and Captify, the leading search intelligence platform for the open web, have announced an exclusive partnership that will enable online search data to be used for digital out-of-home (DOOH) and audio media trading for the [...]

• IAB Europe Announces Results of its 2023 Brand Safety Poll

  1 week ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced the findings of its 2023 Brand Safety Poll. 157 industry professionals from across the digital advertising value chain gave their opinions on how brand safety [...]