Ciaran O'Kane

Ciaran O'Kane

CEO


Ciaran O’Kane is the CEO of ExchangeWire, the leading global digital advertising trade publication and research firm.  He has worked in digital advertising over the last ten years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran


  • Why Gaming Apps Can Win with 6-Second Video Ads

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  • 10 Unintended Consequences of the GDPR

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  • How We 20 Percenters Survive the Duopoly

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  • The Anatomy of the Modern Digital Advertiser: Outcomes-Based vs Enterprise

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  • ATS Paris: 8 Reasons Why You Need to Attend the Show

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  • Why the Outcome-Based Model Is the Only Logical Route for Agencies

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  • The Telcos’ Various Routes to Ad Tech Dominance

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  • Surviving the Ad Tech Cull

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  • A Tale of Two Ad Networks: How the Quiet Growth Story of Media iQ Defeated the 'Rocket Fuels'

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  • Consultancies Have Huge Opportunity in Programmatic, But Only If They Buy These Ad Tech Companies

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