The global guide for the Ad Tech and Mar Tech industry

Ciaran O'Kane

Ciaran O'Kane

Contributor


Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran


  • 19 Things to Consider in 2019

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  • Mixed News on CPA Shifting 2019 Gaming Monetisation Strategy

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  • Why Apple Will Be the Number 4 Ad Platform in 2 Years

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  • Announcing the Launch of the DTC Index

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  • Germany: A Tale of Two Ecosystems

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  • The Case for the 20% & Independent Ad Tech in a Consolidated World

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  • Is In-Housing Viable in a World of Walled Gardens?

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  • Your Guide to Scaling Your European Madtech Business

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  • The Battle for the Service Layer & the Key Contenders

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  • The Madtech Rollercoaster of 2018: 9 Predictions for the Rest of the Year

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