Articles by Ciaran
Despite beating analyst forecasts of $4.04 billion vs $3.99 billion (a 39% y-o-y increase), Facebook’s stock was down in after-hour trading yesterday amid Wall Street’s worries about its cost base.
– Mobile advertising revenue represented approximately 76% of advertising revenue for the second quarter of 2015, up from approximately 62% of advertising revenue in the second quarter of 2014. – Capital expenditures for the second quarter of 2015 were $549 million. – Cash and cash equivalents and marketable securities were $14.13 billion at [...]
Europe’s mega ad tech/digital advertising/digital media week is nearly upon us – when senior level agency, marketer and tech execs descend on Cologne with big volume deals to sign and custom algos to flog.
All of this will of course be kicked off on Monday September 14, by the must-attend event of the year, namely ATS London .
Yes, readers, it’s time to stuff your suitcases with ill-fitting lederhosen and book those flights.
ATS London remains the biggest and best programmatic event [...]
In this week’s ExchangeWire European Weekly Roundup: ad tech companies push EU to investigate Google dominance; Nikkei buys FT for $1.2bn; ad tech is killing the online experience, allegedly; and ATS London, more speakers announced and tickets selling fast.
Ad tech companies push EU to investigate Google dominance
The FT reports this week that several ad tech companies, including AppNexus and OpenX, are pushing the [...]
In this week’s ExchangeWire European Weekly Roundup: marketing technology unicorn, Zeta, receives mega funding round of $125 million; the rebate debate continues to rage in ad land; Beeswax launches its BaaS to reduce bespoke bidder-building costs; and video streaming powerhouse Netflix continues to blaze a trail.
Pointless rebate debate rages on in ad land
An op-ed in the Wall Street Journal this week highlights the turbulent state of holding [...]
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, martech and programmatic.
Germany has two conferences focused exclusively on programmatic – one of which is a joint venture between ExchangeWire and Adzine, for full disclosure. Both have been going now for nearly five years. It’s quite incredible really given how slow the market has been in the area of automated buying and selling during that time, in Germany.
The volumes of inventory being traded this way remain [...]
Tags Ad TradingAdvertiserAgencyAgency Trading DeskAudience BuyingBrandDigital MarketingDisplayEuropeFacebookGerman Sales HouseGermanygoogleMarketerMarketing TechnologyMedia BuyingMedia ValuationProgrammaticRTBStackStrategic Investment
Catherine Williams, Chief Data Scientist at AppNexus, speaks to ExchangeWire about the launch of APB and how it is helping marketers find “a third way” to optimise their ad spend through their use of their data.
EW: Some people have described the launch of your latest APB, as a ‘bidder in a box’. Could you explain a bit more, and what kind of problems it will help solve?
CW: The primary problem that this is solving is that you have two [...]
Senior Agency Exec, Anthony Rhind, Leaving Carat to Join Adform As CSO; Why European Ad Tech Can't Sell at a Premium
In this week’s ExchangeWire Weekly European Roundup: Rhind heads to ad tech; another European bargain bucket ad tech sale; mobile carriers look to “poison the well” with Shine hook-up; BidSwitch enables programmatic buying across native; and why ad tech is far from dead.
Anthony Rhind Leaving Carat To Join Adform As CSO
Anthony Rhind, currently Global Chief Digital Officer at Carat, is leaving to join Adform, a leading European ad tech provider.
Adform, a profitable ad tech company (that’s right, US readers, a [...]
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things ad tech, martech, and programmatic.
Advertising technology is dead, don’t you know? A recent post in Techcrunch told us excitedly that ad tech has had its day, and that we are now all marketing technology. This in the week TechCrunch parent AOL was gobbled up in a $4.4 billion [...]
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, mar tech and programmatic.
Having attended the MarTech conference last week in San Francisco, a few things struck me about the two-day conference on the nascent marketing technology sector: first, how granular the conference is in content and technology focus; and secondly, how very few ad tech vendors were present at the marketer-heavy show.
The latter was very surprising given [...]
This week Rubicon Project bought ad network Chango for over $100 million, mostly in stock. This was an interesting acquisition, not because Rubicon bought a buy-side company, but more a realisation of the difficulty in building a 100% SaaS-based ad tech model. Chango, effectively, is an ad network with most of its retargeting buys under management.
Its margins are probably fairly sizeable, given its IO-based business. This is [...]