Ciaran O'Kane

Ciaran O'Kane

CEO


Ciaran O’Kane is the CEO of ExchangeWire, the leading global digital advertising trade publication and research firm.  He has worked in digital advertising over the last ten years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran


  • Why Mobile Is Primed For Ad Tech Innovation – And That Emoji Ad Network

    It’s the mobile industry’s big week – when thousands of opinion formers, C-level execs, and journalists from the mobile industry flock to Barcelona to discuss all things mobile for a full week.

    Amid the blizzard of hardware launches and high-level keynotes from industry leaders (Zuckerberg is keynoting again!), ad tech will again play its bit part at the show – occupying the fringes instead of rightly being prime time.

    Despite its ‘minor’ role at MWC, ad tech is playing a vital part [...]

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  • Marketing Tech Bellwether Posts Decent Q4 As Potential Suitors Line Up

    Marketing technology remains the hot area for digital marketing right now – with increased M&A and investment in the space. Marketo is the public market bellweather for the martech space, given its complete focus on automated marketing. It posted its Q1 earnings late last night much in line with Wall Street estimates, sending the stock higher in after hours trading.

    Highlights of fourth quarter of 2015:

    – Revenue for the quarter was $58.30 million, an increase of 37.6% on a year-over-year basis – [...]

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  • Yahoo Cuts 15% of Staff in Anaemic Fourth Quarter

    Yahoo’s big news to Wall Street, in its Q4 earnings, was the announcement that it is cutting 15% of its workforce; and looking to reduce costs by USD$400m (£277.6m) by the end of the year. Its Q4 results were in line with Wall Street analysts’ expectations. The company posted fourth-quarter earnings of USD$1.27bn (£881.5m) in revenue; but reported a full year loss of USD$4.44bn (£3.05bn) due to a goodwill impairment – mostly coming from the write-down of the lame duck [...]

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  • Telenor Acquires Tapad For USD$360M As Telco Ad Tech Stack Race Continues

    Telenor, a leading telco in APAC and Europe, has acquired Tapad for USD$360m (£252m). Tapad is a leading device graph company.

    The device graph is the hottest point solution in ad tech right now, with continued M&A speculation around remaining players in this space like Drawbridge, Screen6 and AdBrain.

    What’s the rationale behind this deal? The thinking from Telenor is simple: to monetise hundreds of millions of its existing [...]

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  • 80% Of Facebook's USD$5bn Quarterly Ad Revenue Comes From Mobile

    Facebook strengthened its position as the leader in mobile display after delivering a strong Q4. The company announced in earnings that it is now making over USD$5bn (£3.49bn) in digital advertising revenue. Eighty percent of that is now coming from mobile.

    Financial Highlights for 2015

    – Revenue for the full year 2015 was USD$17.93bn (£12.53bn), an increase of 44% year-over-year – Income from operations for the full year 2015 was USD$6.23bn (£4.35bn) – Net income for the full year 2015 was USD$3.69bn (£2.58bn) – [...]

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  • Could You Excuse Me? My Fridge Is Talking to Me.

    It is CES week, and everything in your home is becoming ‘smart’. You have intelligent washing machines, telling you when your washing is done. You have cerebral thermometers, adjusting heat to your preferred selection via an app on your phone. And you now have fridges that inform when you have run out of your favourite cheddar cheese.

    These IoT advances might appear a little faddish, but for programmatic [...]

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  • Why the Existential Crisis of Ad Tech is Overblown

    This is not a prediction piece. It is not even a listicle of half-baked predictions – cleverly disguised as a post – based on either some patchy M&A conversations I overheard in a bar, or my ‘expert’ insight.

    I am not going to tell you who will acquire whom because, like everyone else in this space, I have no idea. There are enough of those speculative pieces floating around, popping up on the trade sites and clogging up my LinkedIn newsfeed.

    No, this [...]

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  • 'Ad Tech Personality of the Year' Shortlist Announced

    With ATS London (now sold-out) just a matter of days away, we are announcing our short list for our first ‘Ad Tech Personality of the Year’ award.

    This prestigious prize will be awarded at the end of our sixth ATS London, this coming Monday, 14 September.

    It will be decided on the day by attendees via our event app. We have had many nominations for the award, but only four deserving candidates made the short list.

    Using a patented ‘black box’ [...]

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  • ATS London: An Industry in Flux & Why You Must Attend

    We are just under two weeks out from our sixth ATS London event – and we have only a handful of tickets remaining. This year’s ATS London is coming at a time of huge change in our industry.

    As programmatic media buying and selling has become the norm, constituent players (publishers, agencies, and marketers) have had to not only review their media buying and selling strategy, but also their commercial structures. This continues to be a pain point for many [...]

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  • Fyber Going Big in Mobile Ad Tech; IAB in Final Push to Transition Publishers From Flash to HTML5

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber earmarks capital for expansion; WPP hauls £596 in pre-tax profits; Adform and Adsquare team up; IAB supports HTML5 transition with new initiatives; and Annalect MENA and Ensighten announce an exclusive partnership.

    €100m for Fyber’s expansion in mobile advertising

    Fyber may have been acquired by RNTS – but the German mobile ad tech company is set to continue operating independently under its own name; and [...]

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