Ciaran O'Kane
Co-founder & CEO
Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Time To Reframe The Industry: Digital Media & Commerce Ecosystem
Facebook, Amazon and Google are unbeatable; just go and work for them. This is what the evolved part of your brain tells you on a daily basis. And, to a certain extent, it’s not wrong given how many senior ad [...]
Reframing The Industry: The MadTech Middleware
The ad ecosystem map has been a staple of this industry for a good decade. From Scott Brinker’s Sistine Chapel martech work to the omnipresent ‘tidy box’ vendor map, we have used these resources to better understand the multitude of [...]
Time To Reframe The Industry: The Service Layer
What do you do when the entire structure that acted as the foundation of a multi-billion dollar industry collapses in on itself? It’s not an easy question to answer. And an even more difficult problem to solve. But that’s where [...]
ATS London 2021: Reframing The Future Of Our Industry
Google said its long goodbye to third-party ad tech last week. In a typically ambiguous post, the company explained to the world that it would no longer use cross-site identifiers in its browser or across its ad tech stack. All [...]
SPAC, PE or IPO: 2021 Outlook for Europe's Big Ad Tech
At the tail end of last year I profiled 17 European ad tech companies that I expect to do big things in 2021. With the exception of one or two, these companies are very much at the start of their [...]
17 European Ad Tech Companies that Will Have A Big 2021
There are lots of startups emerging from Europe that are addressing measurement and targeting in a privacy-first world. Below I profile 17 European ad tech companies that will have a big 2021, and why you, dear readers, need to keep [...]
Ad TechContextCookiesDataE-CommerceEMEAEuropeFranceGamingIdentityIn-GameInvestmentM&ANordics
From The Outside Looking In: 5 Ideas For Publishers in A Corona Revenue Vortex
Publishers are having a hard time monetising their inventory right now. Despite the fact that many are drowning in traffic, the corona revenue bump has yet to materialise. Aggressive coronavirus keyword blocking by brands is contributing to a dip in [...]
The 'Great Fragmentation' is Here: A Glorious Opportunity for the Industry & Investors
These are strange times, readers. COVID continues to tear away at the socio-economic fabric of the world. The once noble institutions of the ad tech ‘POWA’ breakfast, and the extended media lunch, have been reduced to sad Zoom/Google Meet/Microsoft Teams [...]
Ad NetworkAd TechAmazonContextFacebookGoogleIdentityMeasurement
9 Wild Predictions for MadTech & More
It is this time of year when we traditionally head to the BFI Southbank for ATS London; a day-long feast of madtech content. Most then hop on a plane the next day to Cologne for a 48-hour bonanza of networking [...]
AgencyATS LondondmexcoEMEAGoogleIdentityIndustry InfrastructureM&ASSP
ExchangeWire Connect: Enabling New Business in the Lockdown Era
Never waste a crisis to affect meaningful change, they say. It’s easier said than done when an entire industry is still trying to figure out how to conduct normal business in this new reality. Zoom, Google Meet et al are a [...]
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Predictions 2022: Next Wave – Blockchain, the Metaverse, and More
