The global guide for the Ad Tech and Mar Tech industry


Ciaran O'Kane

Ciaran O'Kane

CEO


Ciaran O’Kane is the CEO of ExchangeWire, the leading global digital advertising trade publication and research firm.  He has worked in digital advertising over the last ten years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran


  • The Case for the 20% & Independent Ad Tech in a Consolidated World

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  • Is In-Housing Viable in a World of Walled Gardens?

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  • Your Guide to Scaling Your European Madtech Business

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  • The Battle for the Service Layer & the Key Contenders

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  • The Madtech Rollercoaster of 2018: 9 Predictions for the Rest of the Year

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  • Voodoo Gets Some Help from Goldman; Apple Back in the Ad Business

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  • Fortnite Perfects In-Game Purchases as Yearly Revenue Hits USD$3bn

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  • Why Gaming Apps Can Win with 6-Second Video Ads

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  • 10 Unintended Consequences of the GDPR

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  • How We 20 Percenters Survive the Duopoly

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