When I met Gurman Hundal seven years ago in a small Soho pub for the first time, he told me he was going to start a programmatic ad network. At first I thought as a model it would have no longevity, but anyone who has worked with Gurman knows and respects his deep understanding of advertising technology and what’s possible operationally. Media iQ’s core offering was going to be about 100% programmatic trading.
Today (19 July) global analytics technology company, Media iQ, has announced a significant investment round from private equity firm ECI Partners, for an undisclosed sum. The deal will see ECI take a minority stake in Media iQ to drive accelerated growth across the company’s three core areas of focus: commercial, product, and people. ExchangeWire spoke exclusively with Media iQ co-founders, Gurman Hundal and Lee Puri about the announcement, why they felt this was the right move for their business, [...]
The face of the industry is changing, and data is playing a key role in its transformation, but match rates still pose a huge problem for marketers. Writing exclusively for ExchangeWire, Gareth Davies (pictured below), founder and CEO, Adbrain, argues that continued consolidation between ad tech and martech will give rise to customer data platforms to aid the match rate challenge. However, with more and more data sitting within walled gardens, what impact will this on startups’ opportunity to scale?
Much has been made of ad tech’s new strategic buyers. With the demise of traditional buyers, like AOL and Yahoo, and the departure of Google, new players have filled the M&A vacuum. The most prolific of these new buyers have been the telcos.
Looking to unlock the value of their first-party data, and diversify beyond their plateauing core business, the telcos have been actively shopping for ad tech assets.
The US market might be proving difficult to crack for dodgy Baywatch remakes, but for ad tech CEOs it’s a clear winner. That was one of the major takeaways from FastPay’s breakfast roundtable event, ‘Scaling a Digital Media Business’. As access to capital becomes increasingly difficult, financial management for ad tech and martech businesses needs a rethink. This is why we decided to bring together a selection of ad tech founders, with one VC thrown in for good measure, to [...]
In today’s fast-moving world of digital media, being a leader in predictive marketing doesn’t make securing bank credit lines any simpler. In fact, rapid growth has been known to scare off traditional lenders. In this piece, Matt Byrne (pictured below), UK director, FastPay, explains how securing lines of credit via traditional methods can raise significant challenges for players in the digital advertising industry and how Affectv, a FastPay client, overcame this.
When we first spoke about funding with Affectv, an advertising [...]
Annual ad tech and martech M&A figures point towards a healthy 2017.
– Total ad tech/martech deals completed remains steady year-on-year
– Combined disclosed value of deals grows by USD$9.6bn (£7.8bn) on 2015
– Significant increase in Private Equity backed deals
Specialist technology M&A advisor Results International revealed last week (18 January) the number of ad tech and martech deals completed in 2016. The combined total stands at 412, up by one deal on the previous year. However, the combined totals hide a [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad tech funding in decline; An ad tech renaissance looming; IAB UK appoint new CEO; The Telegraph quadruple programmatic team; and global advertising revenue to increase 11.1% in 2017.Duopoly driving ad tech funding decline?
According to data collated for the Financial Times by CBInsights and published in a recent article on ft.com about the California giants dominating the ad-serving market, 2016 will end [...]
At ATS New York on 3 November, ExchangeWire’s CEO, Ciaran O’Kane sat down with Joshua Wepman, managing director, GCA Savvian Advisors to discuss the state of the ad tech M&A market in the US.
The current state of play
Wepman kicked off the discussion explaining how the current ad tech M&A market can be broken into a tale of two cities. It’s a robust market sector for a couple of reasons, with large players understanding the importance of digital, seeing clients deploying [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk IPO; Google launch new messaging app; Facebook integrate with third-party measurement platforms; 500m Yahoo accounts hacked; and FastPay receive growth funding.
IPO of The Trade Desk on NASDAQ
The long-awaited IPO of The Trade Desk (NASDAQ: TTD) happened Wednesday, 21 September, 2016, with share prices debuting on NASDAQ at USD$28.75 (£21.88), 60% higher than the USD$18 (£13.70) IPO price. [...]