In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: GSG acquires iGraal; ITV cancels 2019 dividend and abandons revenue outlook; and Simpli.fi bolsters OTT and CTV offering.  GSG acquires iGraal Germany’s Global Savings Group (GSG), the e-commerce content company, has acquired French cashback company iGraal for €123.5m in a mixture of cash and stock. Specifically, the deal was reached with iGraal’s majority owner M6 Group, and consists of €35m in [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Fox to buy Tubi TV; S4 Capital sees strong organic growth; AnyMind Group acquires POKKT Mobile Ads; PubMatic releases Audience Encore; and Dentsu Data Labs & Adverty reveal mobile users prefer non-intrusive in-game ads. Fox to buy Tubi TV Fox has reached an agreement to purchase Tubi TV for USD$440m in cash. To help pay for the acquisition, the company [...]

Read more

In today’s edition of the ExchangeWire Daily Digest: Disney looks to sell TrueX; S4 Capital sees strong organic growth in first year; and The Trade Desk & TikTok join forces.  Disney looks to sell TrueX Walt Disney is looking to sell TrueX, an advertising-technology company it absorbed as part of its USD$71.3bn acquisition of 21st Century Fox assets last year. TrueX offers technology that asks users to interact with an ad before consuming a piece of content in exchange for fewer or no [...]

Read more

In today’s edition of the ExchangeWire Daily Digest: Fox to buy Tubi TV; VideoAmp acquires Conversion Login; and AnyMind announces full acquisition of POKKT.  Fox to buy Tubi TV Fox has reached an agreement to purchase Tubi TV for USD$440m in cash. To help pay for the acquisition, the company has chosen to sell its 5% stake in the Roku streaming platform. The media giant says that by selling its stake in Roku, it’s “essentially exchanging a passively held minority investment for [...]

Read more

In today’s edition of the ExchangeWire Daily Digest: Fatherly Gets Scooped Up by Some Spider Studios; Lee Enterprises completes acquisition of Berkshire Hathaway newspaper operations; and Adyoulike finds 20% decline in homepage targeting month-on-month. Fatherly Gets Scooped Up by Some Spider Studios Just as the US was beginning to react to the spread of the coronavirus, two media companies were putting the finishing touches on a merger. On Thursday, Some Spider Studios acquired Fatherly, a digital website geared toward dads, creating a [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: John Gentry to lead OpenX; Mediaocean acquires MBS; Choueiri partners with JW Player for outstream video ad-serving; Adverty continues expansion in the UK with strategic hires; and Jukin Media partners with Primis. John Gentry to lead OpenX After 12 years running the company Tim Cadogan is leaving OpenX and will become the new CEO of GoFundMe. Current President, John Gentry, [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Tremor International acquires Unruly; IAB UK sets out actions to address ICO’s RTB concerns; PubMatic launches Identity Hub; S4Capital merges with Circus Marketing; Ebiquity acquires Digital Decisions. Tremor International acquires Unruly Tremor International Ltd has announced that it has reached an agreement with News Corp to acquire Unruly, News Corp’s programmatic video marketplace. The transaction is expected to be financially beneficial [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Rubicon Project and Telaria merge; Adverity partners with SAP; Adsquare launches OOH platform; Jellyfish acquires Social Life; Smart acquires DSP LiquidM; Impact announces new client additions. Rubicon Project & Telaria Merge Rubicon Project (NYSE:RUBI), the global exchange for advertising, and Telaria (NYSE: TLRA), the complete software platform that optimises yield for leading video publishers, announced 19 December 2019 that they [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Integral Ad Science acquires ADmantX; digital publishing revenue declines; Ad-Lib raises USD$6m (£4.6m); Ocean Outdoor offers to purchase AdCityMedia; IAB Europe announces results of CMP compliance check. Integral Ad Science acquires ADmantX Integral Ad Science (IAS), a global market leader in digital ad verification, has announced the acquisition of ADmantX. The transaction brings together the leading provider of contextual intelligence [...]

Read more

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Taboola and Outbrain merge; Ad Alliance Partners with 1plusX; Playground XYZ proves attention time drives better brand outcomes for mobile ads; Talon boosts out-of-home data intelligence with SafeGraph partnership; Samba TV acquires Wove. Taboola and Outbrain merge Taboola and Outbrain have announced that they have entered into an agreement to merge, subject to customary closing conditions. Both companies’ Boards of [...]

Read more