• Microsoft & Activision-Blizzard: Media Implications of the CMA's Decision

    In one of the most hard-hitting acts by competition regulators in recent years, the UK Competition and Markets Authority (CMA) blocked Microsoft’s planned USD$69bn (£55bn) acquisition of Activision-Blizzard. Since then, the European Commission has approved the purchase.  The importance of this [...]

  • First Citizens Buy SVB; Twitter Value Declines

    In today's ExchangeWire news digest: First Citizens agree to buy SVB; Twitter's value more than halves and the firm's source code is leaked; and the CMA update their provisional findings from their probe into Microsoft's planned purchase of Activision Blizzard. SVB [...]

  • YouTube to Take NFL Screening Rights?; Tremor Reportedly Exploring Sale

    In today's ExchangeWire digest: YouTube close to NFL streaming deal; Tremor reportedly exploring sale; and US lawmakers plan to curb TikTok. YouTube to take NFL screening rights? The National Football League is close to agreeing a deal with Google’s YouTube exclusive rights [...]

  • Lumen Research and Avocet Combine Forces to Drive a New Category in Attention

    Lumen Research, the leader in attention measurement, has announced that it is to merge with Avocet, the two combining to become Lumen. This formalises a long-standing partnership between the two companies, bringing together Lumen's industry-leading panel and Avocet's scaled advertising [...]

  • Joining Forces for Independent Digital-First Consulting: Interview with CvE

    Following its acquisition of Canton Marketing Solutions last month, ExchangeWire speaks to CvE's Paul Frampton-Calero (president), Nick King (global VP of commercial), and Robert Webster (global VP of strategy) to discuss the importance of independence in consulting, as well as [...]

  • Leveraging AI with Contextual: Q&A with Seedtag

    In this exclusive Q&A, Jorge Poyatos and Albert Nieto, co-CEOs and co-founders of Seedtag, discuss their recent acquisition of KMTX and how AI is being used to address challenges within contextual advertising. What were the key drivers behind the decision to [...]

  • Predictions 2022: The Investment and Public Markets

    In the fourteenth article in ExchangeWire’s 2022 Predictions Series, experts from across the financial landscape analyse the ups and downs of the investment and public markets, and how it will shape up in the future. The year 2020 saw the market [...]

  • Didomi Acquires Agnostik

    Didomi, a French scale-up that develops globally-adopted software solutions to manage user consent and preferences, is announcing the acquisition of Agnostik, a privacy tech start-up which allows organisations to ensure high data privacy practices. By doing so, Didomi is strengthening [...]

  • LoopMe Announces Investment from Mayfair Equity Partners

    LoopMe (‘the Company’), a leading brand-focused mobile advertising platform, today announced Mayfair Equity Partners (‘Mayfair’), a leading tech and consumer growth investor, as its new investment partner. LoopMe has estimated gross revenues of nearly USD$100m (£73.2m) for full year 2021, [...]

  • KKCG’s ARICOMA Group Acquires Ad Tech and Martech Development Company Clearcode

    ARICOMA Group continues to deliver on its expansion strategy as it acquires the Polish software development company Clearcode. The company specialises in custom ad tech and martech platform development, and has worked with many top-tier ad tech companies, agencies, publishers [...]