• Ad Tech Investment & M&A: It's Back

    After a prolonged snooze, investment and M&A dormancy in ad tech is perhaps finally at an end. After a steady drizzle of activity, a torrential downpour of consolidation poured upon the industry in June. In this article, ExchangeWire research lead [...]

  • CTV & Retail Media: Examining the Walmart-Vizio Acquisition

    CTV and retail media - two of the key pillars for 2024 across the media, marketing, and e-commerce industries. Therefore, it isn’t surprising that the news that Walmart is set to buy TV manufacturer Vizio for a hefty USD$2.3bn (£1.8bn) [...]

  • November's Ad Industry Financials - Ad Tech (A-M)

    In this edition of our ongoing summary of media and marketing financials for November, we go through the A-M of ad tech companies, and how the firms serving, measuring, and verifying inventory across the supply chain are faring in the [...]

  • Google paid USD$26bn for default search engine status; Buzzfeed in talks to sell Complex Networks

    In today’s ExchangeWire news digest: Google paid USD$26.3bn (£21.7bn) for default search engine status in 2021; Omnicom acquires Flywheel for USD$835m (£688m); and Buzzfeed in advanced talks to sell Complex Networks. Google paid USD$26bn for default search engine status Google paid USD$26.3bn [...]

  • Microsoft & Activision-Blizzard: Media Implications of the CMA's Decision

    In one of the most hard-hitting acts by competition regulators in recent years, the UK Competition and Markets Authority (CMA) blocked Microsoft’s planned USD$69bn (£55bn) acquisition of Activision-Blizzard. Since then, the European Commission has approved the purchase.  The importance of this [...]

  • First Citizens Buy SVB; Twitter Value Declines

    In today's ExchangeWire news digest: First Citizens agree to buy SVB; Twitter's value more than halves and the firm's source code is leaked; and the CMA update their provisional findings from their probe into Microsoft's planned purchase of Activision Blizzard. SVB [...]

  • YouTube to Take NFL Screening Rights?; Tremor Reportedly Exploring Sale

    In today's ExchangeWire digest: YouTube close to NFL streaming deal; Tremor reportedly exploring sale; and US lawmakers plan to curb TikTok. YouTube to take NFL screening rights? The National Football League is close to agreeing a deal with Google’s YouTube exclusive rights [...]

  • Lumen Research and Avocet Combine Forces to Drive a New Category in Attention

    Lumen Research, the leader in attention measurement, has announced that it is to merge with Avocet, the two combining to become Lumen. This formalises a long-standing partnership between the two companies, bringing together Lumen's industry-leading panel and Avocet's scaled advertising [...]

  • Joining Forces for Independent Digital-First Consulting: Interview with CvE

    Following its acquisition of Canton Marketing Solutions last month, ExchangeWire speaks to CvE's Paul Frampton-Calero (president), Nick King (global VP of commercial), and Robert Webster (global VP of strategy) to discuss the importance of independence in consulting, as well as [...]

  • Leveraging AI with Contextual: Q&A with Seedtag

    In this exclusive Q&A, Jorge Poyatos and Albert Nieto, co-CEOs and co-founders of Seedtag, discuss their recent acquisition of KMTX and how AI is being used to address challenges within contextual advertising. What were the key drivers behind the decision to [...]