When I met Gurman Hundal seven years ago in a small Soho pub for the first time, he told me he was going to start a programmatic ad network. At first I thought, as a model, it would have no longevity; but anyone who has worked with Gurman knows and respects his deep understanding of advertising technology and what’s possible operationally. Media iQ’s core offering was going to be about 100% programmatic trading.
The main reason I was so [...]
On 18 July, 2017, it was announced that Sizmek had agreed to buy Rocket Fuel in a proposed USD$145m (£110.4m) deal. The acquisition was completed on 8 September, 2017, and has placed Sizmek in a tech-agnostic position. ExchangeWire speaks with Mark Grether, CEO, Sizmek, about the acquisition, what this signifies within the wider industry, and how Sizmek plans to develop its post-acquisition offering.ExchangeWire: Sizmek recently acquired Rocket Fuel – the leading AI predictive marketing platform – in a USD$145m (£110.4m) [...]
In August, Tremor Video sold its demand-side business to Israeli mobile ad platform, Taptica, for USD$50m (£36.9m), allowing Tremor Video to focus on being a pure-play SSP. Keen to understand how the sale will affect the future of Tremor Video’s DSP in its new home within Taptica, ExchangeWire speaks with Lauren Wiener, CEO of Tremor Video DSP, a Taptica company, about the acquisition and the future focus of the demand-side business.ExchangeWire: Was there a challenge of conflict of interest with [...]
For one week every year the global ad tech community descends on London and Cologne to feast on product releases, ad tech rumour, and granular content.
This year, it all starts in London on Monday, 11 September, with the world’s most-respected and longest-running programmatic event, ATS London, now in its ninth year and almost sold out!
Next comes dmexco, the biggest ad tech exhibition in the world. This two-day extravaganza takes place in Cologne and is described by [...]
Today (19 July) global analytics technology company, Media iQ, has announced a significant investment round from private equity firm ECI Partners, for an undisclosed sum. The deal will see ECI take a minority stake in Media iQ to drive accelerated growth across the company’s three core areas of focus: commercial, product, and people. ExchangeWire spoke exclusively with Media iQ co-founders, Gurman Hundal and Lee Puri about the announcement, why they felt this was the right move for their business, [...]
The face of the industry is changing, and data is playing a key role in its transformation, but match rates still pose a huge problem for marketers. Writing exclusively for ExchangeWire, Gareth Davies (pictured below), founder and CEO, Adbrain, argues that continued consolidation between ad tech and martech will give rise to customer data platforms to aid the match rate challenge. However, with more and more data sitting within walled gardens, what impact will this on startups’ opportunity to scale?
Much has been made of ad tech’s new strategic buyers. With the demise of traditional buyers, like AOL and Yahoo, and the departure of Google, new players have filled the M&A vacuum. The most prolific of these new buyers have been the telcos.
Looking to unlock the value of their first-party data, and diversify beyond their plateauing core business, the telcos have been actively shopping for ad tech assets.
The US market might be proving difficult to crack for dodgy Baywatch remakes, but for ad tech CEOs it’s a clear winner. That was one of the major takeaways from FastPay’s breakfast roundtable event, ‘Scaling a Digital Media Business’. As access to capital becomes increasingly difficult, financial management for ad tech and martech businesses needs a rethink. This is why we decided to bring together a selection of ad tech founders, with one VC thrown in for good measure, to [...]
In today’s fast-moving world of digital media, being a leader in predictive marketing doesn’t make securing bank credit lines any simpler. In fact, rapid growth has been known to scare off traditional lenders. In this piece, Matt Byrne (pictured below), UK director, FastPay, explains how securing lines of credit via traditional methods can raise significant challenges for players in the digital advertising industry and how Affectv, a FastPay client, overcame this.
When we first spoke about funding with Affectv, an advertising [...]
Annual ad tech and martech M&A figures point towards a healthy 2017.
– Total ad tech/martech deals completed remains steady year-on-year
– Combined disclosed value of deals grows by USD$9.6bn (£7.8bn) on 2015
– Significant increase in Private Equity backed deals
Specialist technology M&A advisor Results International revealed last week (18 January) the number of ad tech and martech deals completed in 2016. The combined total stands at 412, up by one deal on the previous year. However, the combined totals hide a [...]