In today’s ExchangeWire news digest: US House calls for big tech breakup; Jellyfish acquires Reamp and San Pancho; and Reliance calls off Viacom-18 merger with Sony. US House calls for breakup of big tech The United States House of Representatives antitrust subcommittee has concluded its investigation into the monopolistic practices of the big tech firms, namely Google, Facebook, Amazon, and Apple, deeming that the behemoths are guilty of “gatekeeping” to the detriment of independent third-party companies and consumers. Apple and Amazon have [...]

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It is this time of year when we traditionally head to the BFI Southbank for ATS London; a day-long feast of madtech content. Most then hop on a plane the next day to Cologne for a 48-hour bonanza of networking and socialising.  Unfortunately due to Covid-19, both the Glastonbury of ad tech, namely ATS London, and the physical DMEXCO have been canceled.  Sure, virtual events fill a tiny slice of this empty void – but ultimately it’s a bit like eating dry [...]

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In today’s ExchangeWire news digest: Facebook moots iOS 14 Audience Network shutdown; Mightyhive merges with Brightblue; and WPP revenue falls by 15.1%. Facebook moots iOS 14 Audience Network shutdown Facebook has announced a series of measures in response to the upcoming iOS 14 update on Apple devices, revealing that the social media giant will no longer collect the identifier for advertisers (IDFA) across its app portfolio, citing a lack of certainty and stability around the changes. The California-based firm has also [...]

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In today’s ExchangeWire news digest: Mintegral accused of click attribution fraud; Sequoia Capital and General Atlantic influencing Oracle TikTok bid; and Snowflake files for IPO.  Mintegral accused of click attribution fraud Beijing-based ad network Mintegral has been accused of committing ad attribution fraud, along with unlawfully monitoring user activity, by security firm Snyk. As originally reported in Forbes, the offending SDK was purportedly injected into over 1,200 apps with over 300 million installs across Apple’s App store. According to Synk, the SDK [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: GSG acquires iGraal; ITV cancels 2019 dividend and abandons revenue outlook; and Simpli.fi bolsters OTT and CTV offering.  GSG acquires iGraal Germany’s Global Savings Group (GSG), the e-commerce content company, has acquired French cashback company iGraal for €123.5m in a mixture of cash and stock. Specifically, the deal was reached with iGraal’s majority owner M6 Group, and consists of €35m in [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Fox to buy Tubi TV; S4 Capital sees strong organic growth; AnyMind Group acquires POKKT Mobile Ads; PubMatic releases Audience Encore; and Dentsu Data Labs & Adverty reveal mobile users prefer non-intrusive in-game ads. Fox to buy Tubi TV Fox has reached an agreement to purchase Tubi TV for USD$440m in cash. To help pay for the acquisition, the company [...]

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In today’s edition of the ExchangeWire Daily Digest: Disney looks to sell TrueX; S4 Capital sees strong organic growth in first year; and The Trade Desk & TikTok join forces.  Disney looks to sell TrueX Walt Disney is looking to sell TrueX, an advertising-technology company it absorbed as part of its USD$71.3bn acquisition of 21st Century Fox assets last year. TrueX offers technology that asks users to interact with an ad before consuming a piece of content in exchange for fewer or no [...]

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In today’s edition of the ExchangeWire Daily Digest: Fox to buy Tubi TV; VideoAmp acquires Conversion Login; and AnyMind announces full acquisition of POKKT.  Fox to buy Tubi TV Fox has reached an agreement to purchase Tubi TV for USD$440m in cash. To help pay for the acquisition, the company has chosen to sell its 5% stake in the Roku streaming platform. The media giant says that by selling its stake in Roku, it’s “essentially exchanging a passively held minority investment for [...]

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In today’s edition of the ExchangeWire Daily Digest: Fatherly Gets Scooped Up by Some Spider Studios; Lee Enterprises completes acquisition of Berkshire Hathaway newspaper operations; and Adyoulike finds 20% decline in homepage targeting month-on-month. Fatherly Gets Scooped Up by Some Spider Studios Just as the US was beginning to react to the spread of the coronavirus, two media companies were putting the finishing touches on a merger. On Thursday, Some Spider Studios acquired Fatherly, a digital website geared toward dads, creating a [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: John Gentry to lead OpenX; Mediaocean acquires MBS; Choueiri partners with JW Player for outstream video ad-serving; Adverty continues expansion in the UK with strategic hires; and Jukin Media partners with Primis. John Gentry to lead OpenX After 12 years running the company Tim Cadogan is leaving OpenX and will become the new CEO of GoFundMe. Current President, John Gentry, [...]

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