In today’s ExchangeWire daily news digest: Captify sells majority stake to SFW Capital; Revolut raises USD$800m (£578m); and Alibaba and Tencent mull cooperation. Captify sells majority stake to SFW Capital Search intelligence platform Captify has announced that it has sold a majority stake to US private equity firm SFW Capital Partners for an undisclosed sum. This year London-based Captify celebrates ten years since launch, as well as five years in the US market. The investment will be used to accelerate the firm’s [...]

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In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Danish media companies in collective bargaining push; Blackstone backs Simpli.fi; Amazon demanding warrants from partners; System1 to go public via SPAC. Danish media companies in collective bargaining push A near-30-strong collective of Danish media companies has been formed to negotiate with major US tech companies, such as Google and Facebook, over payment for online use of their material. The group, [...]

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In today’s daily news digest from ExchangeWire: System1 to go public via SPAC; Smart acquires DynAdmic; and Dream Games raises USD$155m (£122m). System1 to go public via SPAC Omnichannel customer acquisition platform System1 has announced that it will go public on the New York Stock Exchange (NYSE) via a reverse-merger with the Trebia Acquisition Corp. special purpose acquisition company (SPAC). The combination will be financed by USD$400m in debt commitments and a USD$200m equity backstop provided by Cannae Holdings Inc., which will [...]

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In today’s ExchangeWire daily news digest: Danish media companies in collective bargaining push; Amazon acquires Art19; and Voyager raises USD$167m (£120m) Danish media companies in collective bargaining push A near-30-strong collective of Danish media companies has been formed to negotiate with major US tech companies, such as Google and Facebook, over payment for online use of their material. The group, which includes state broadcaster DR; TV2; Berlingske; JP/Politikens Hus; and Zetland, is based upon the EU Copyright Directive which entered into force [...]

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In today’s ExchangeWire daily news digest: Skillz to acquire Aarki; Etsy purchases Depop for USD$1.625bn (£1.148bn); and Accenture Interactive expands to SEA via Entropia acquisition. Skillz to acquire Aarki Mobile gaming and esports platform Skillz has announced that it has entered into a definitive agreement to purchase demand-side platform (DSP) Aarki for approximately USD$150m (£106m) in cash and share capital. According to statements announcing the merger, the combination of the two brings together Skillz’s comprehensive first-party data holdings with Aarki’s purported reach [...]

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In today’s ExchangeWire daily news digest: Zeta Global targets USD$273m (£192m) in IPO; InMobi in rumoured talks to acquire Shop101; and Tapad exits European market. Zeta Global targets USD$273m (£192m) in IPO Data-driven omnichannel marketing platform Zeta Global has set price terms for its upcoming IPO, with the New York-based firm aiming to raise up to USD$272.7 (£192.2m) at a valuation of USD$2.3bn (£1.6bn) in its upcoming IPO on the New York Stock Exchange (NYSE) under the ticker “ZETA”. A total of [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: AT&T are reportedly planning to build a ‘super SVOD’ by combining WarnerMedia with Discovery; Amazon are rumoured to be in talks to acquire MGM; fashion start-up Lyst raise $85m in the run-up to a planned IPO; and TF1 and M6 propose a merger.   AT&T to build $150bn streaming service with Discovery AT&T are close to reaching a deal to create a streaming titan [...]

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In today’s ExchangeWire news digest: TF1 and M6 propose merger; Vungle acquires TreSensa; Kochava secures DigiCenter purchase. TF1 and M6 propose merger French broadcasters TF1 and M6 have entered into exclusive talks to merge with the aims of competing with online streaming services, such as Netflix and Disney+, and to ensuring the “long-term independence of French content creation.” The combined entity is set to generate a pro forma revenue of approximately €3.4bn (£2.9bn) with an operating profit of €461m (£397m), while current [...]

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Highlights – Total recorded investment across the advertising and marketing technology industries in Q1 2021 surpassed USD$23.7bn, with an average disclosed transaction value of USD$244.8m. – M&A activity amounted to 67% of total funding, with consolidation driven by mobile players, private equity, and a rampant SPAC market. – North America-headquartered companies attracted the overriding majority (79%) of investment, followed by EMEA (18.5%) and APAC (2%). – EMEA-based investors were underrepresented throughout the quarter, with only 3.9% of total funding having been led by investors [...]

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In today’s ExchangeWire news digest: Google begins FLoC testing; IAB releases buy-side tech specs for comment; and GroundTruth acquires Addy. Google begins FLoC testing Google has announced that its third-party cookie alternative for the Chrome browser, Federated Learning of Cohorts (FLoC), has been released for initial testing in American and APAC markets, namely Australia; Brazil; Canada; India; Indonesia; Japan; Mexico; New Zealand; Philippines; and the USA. The limited roll-out comes after Google engineer Michael Kleber disclosed that FLoC would not be made [...]

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