News in brief: Huge Agency Merger on the Horizon? Go Ahead Given for The Observer Sale; Channel Factory Seeks Backer; Perplexity Adds Publishers to Ad Revenue Program  Omnicom to buy IPG? Huge agency news broke on Sunday evening, as Omnicom is reportedly [...]

News in brief: Viant Technology acquires IRIS.TV, The Guardian to halt X content posting, and Alliant sold to private equity. Viant Acquires IRIS.TV California-based programmatic advertising platform Viant Technology has announced the acquisition of CTV content data platform IRIS.TV for an undisclosed [...]

News in brief: CMA demands revised Privacy Sandbox commitments from Google; MediaSense acquires R3 Media; and Azerion snaps up Goldbach Austria GmbH CMA demands revised Privacy Sandbox commitments from Google The UK Competition and Markets Authority (CMA) has issued its latest report [...]

The hotly-anticipated MadTechMoney event returns with a stellar line-up this week. We caught up with First Party Capital's Managing Director Rich Ashton to discuss the event, ad tech M&A, and much more... How would you best summarise the MadTechMoney event? The only [...]

After a prolonged snooze, investment and M&A dormancy in ad tech is perhaps finally at an end. After a steady drizzle of activity, a torrential downpour of consolidation poured upon the industry in June. In this article, ExchangeWire research lead [...]

CTV and retail media - two of the key pillars for 2024 across the media, marketing, and e-commerce industries. Therefore, it isn’t surprising that the news that Walmart is set to buy TV manufacturer Vizio for a hefty USD$2.3bn (£1.8bn) [...]

In this edition of our ongoing summary of media and marketing financials for November, we go through the A-M of ad tech companies, and how the firms serving, measuring, and verifying inventory across the supply chain are faring in the [...]

In today’s ExchangeWire news digest: Google paid USD$26.3bn (£21.7bn) for default search engine status in 2021; Omnicom acquires Flywheel for USD$835m (£688m); and Buzzfeed in advanced talks to sell Complex Networks. Google paid USD$26bn for default search engine status Google paid USD$26.3bn [...]

In one of the most hard-hitting acts by competition regulators in recent years, the UK Competition and Markets Authority (CMA) blocked Microsoft’s planned USD$69bn (£55bn) acquisition of Activision-Blizzard. Since then, the European Commission has approved the purchase.  The importance of this [...]

In today's ExchangeWire news digest: First Citizens agree to buy SVB; Twitter's value more than halves and the firm's source code is leaked; and the CMA update their provisional findings from their probe into Microsoft's planned purchase of Activision Blizzard. SVB [...]