The global guide for the Ad Tech and Mar Tech industry

Ciaran O'Kane

Ciaran O'Kane

Contributor


Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran


  • Fortnite Perfects In-Game Purchases as Yearly Revenue Hits USD$3bn

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  • Why Gaming Apps Can Win with 6-Second Video Ads

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  • 10 Unintended Consequences of the GDPR

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  • How We 20 Percenters Survive the Duopoly

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  • The Anatomy of the Modern Digital Advertiser: Outcomes-Based vs Enterprise

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  • ATS Paris: 8 Reasons Why You Need to Attend the Show

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  • Why the Outcome-Based Model Is the Only Logical Route for Agencies

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  • The Telcos’ Various Routes to Ad Tech Dominance

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  • Surviving the Ad Tech Cull

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  • A Tale of Two Ad Networks: How the Quiet Growth Story of Media iQ Defeated the 'Rocket Fuels'

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