Ciaran O'Kane

Ciaran O'Kane

CEO


Ciaran O’Kane is the CEO of ExchangeWire, the leading global digital advertising trade publication and research firm.  He has worked in digital advertising over the last ten years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran


  • ATS Paris: 8 Reasons Why You Need to Attend the Show

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  • Why the Outcome-Based Model Is the Only Logical Route for Agencies

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  • The Telcos’ Various Routes to Ad Tech Dominance

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  • Surviving the Ad Tech Cull

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  • A Tale of Two Ad Networks: How the Quiet Growth Story of Media iQ Defeated the 'Rocket Fuels'

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  • Consultancies Have Huge Opportunity in Programmatic, But Only If They Buy These Ad Tech Companies

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  • Looking Ahead to Ad Tech’s Monster Week in Europe

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  • ATS London 8 Years on: Why Ad Tech Matters More than Ever in 2017

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  • Why 2016 Was The Beginning of The End of The Current Ad Tech Cycle

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  • Why Telcos Are Going to Smash the Google/Facebook Ad Duopoly

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