In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: MediaMonks merges with IMA; Bauer Instream relaunches; Triton Digital receives IAB Tech Lab Podcast Measurement Seal of Compliance; Teads signs exclusive UK partnership with TI Media; and Marketing Town launches new brand identity as it celebrates five years. MediaMonks merges with IMA S4Capital, the digital advertising and marketing services company, has announced that its digital global content arm MediaMonks has [...]

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We are just three weeks away from Europe’s ad tech week. Our ten-year anniversary of ATS London kicks off the week on 9 September. As ever, we have a serious selection of big name Madtech speakers, including Sir Martin Sorrell, Insider Inc’s Jana Meron, ITV’s Lara Izlan, Xandr’s Michael Rubenstein, as well as the best minds from agencies, publishers and brands. We are very close to selling out – so make sure you get your ticket today. ATS London is followed by [...]

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The programmatic industry, and the use of cookies, has for many years been a systemically opaque business, which has led to concern for publishers as their sites are populated by a range of unknown cookies. To that end, earlier this year the Association of Online Publishers (AOP) launched its Protocol, the second phase of its Cookie Consortium programme, in conjunction with The Media Trust, to accurately identify and categorise cookies. ExchangeWire speaks to Richard Reeves, managing director, AOP; along with Matt [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: 62 percent of consumers report a better experience with online ads than a year ago; 4C launches solution to optimise ad campaigns and measure business outcomes more effectively; Equifax DDM expands partnership with audience tech platform into US. 62 percent of consumers report a better experience with online ads than a year ago dataxu, a leading global software provider [...]

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Writing exclusively for ExchangeWire, Ken Leren, founder at Marketing Town discusses the misconceptions that surround performance marketing, the advantages of spending through these channels, and how emerging technologies will build upon the sector’s successes. What are the main benefits of performance marketing campaigns over alternative forms of digital advertising? What are the perceived drawbacks? Performance marketing is one of the most successful forms of digital marketing, and it’s gaining popularity. Yet to be truly successful, performance marketing should be based on a [...]

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In this article for ExchangeWire, Hannah Thompson, programmatic account director at Tug, espouses the virtues of DOOH, how marketers can remain on the correct side of regulations, and how ads should be correctly contextualised. No more dirty old billboards plastered with beige ads aimed at unengaged consumers: digital out-of-home advertising (DOOH) brightens up our cities, bringing cutting-edge tech to pavements, escalators, and even taxis near you. The promise of DOOH is huge, offering innovative and actionable content for consumers – and better [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: The Ozone Project selects ADmantX to power the contextual classification of its content; Twilio SendGrid adds advertising channels to marketing campaigns; Broadsign partners with Place Exchange; AOP announces partnership with Fenestra; and sixty percent of UK smart speaker owners have made a purchase by voice over the past 12 months. The Ozone Project partners with ADmantX ADmantX, a data provider [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: ZEE5 partners with leading AI Video enhancement startup Minute.ly to boost watching experience for tens of millions of users in India and around the world; Alibaba and WPP among the leading companies in GlobalData’s internet advertising theme for the advertising sector; and Mindtree joins Hyperledger to accelerate blockchain development. ZEE5 partners with leading AI Video enhancement startup Minute.ly [...]

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Serving effective ads which simultaneously enhance viewer experience is a perennial goal of the advertising industry, however in tough times it is often the bottom line that receives all the focus, shuffling consumers down the pecking order. This in turn can raise the risk of customers turning to ad-free subscription services and ad blockers. Writing exclusively for ExchangeWire, Mark Inskip, CEO – Media Division at Kantar, discusses what lessons from cinema advertising can be applied to other platforms in ensuring memorable [...]

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Search advertising continues to account for a significant proportion of overall ad spend, with £6.7bn being spent in these channels last year according to AA/WARC figures. In such a developed market, opportunities for smaller brands can be harder to come by. In this interview with ExchangeWire, Mainline Menswear‘s Jonathan Patrick, head of marketing and Robert Charlton, PPC lead, discuss the challenges brands face when working in paid search channels, and how they have capitalised on opportunities during peak periods such as [...]

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