This Wednesday (12 September, 2018), at DMEXCO, IAB Europe launched two research reports: ‘European Attitudes to Programmatic Advertising Report’ and ‘European Programmatic Market Sizing Report’. With both showing unique insight into the programmatic advertising industry, this piece takes an exclusive look at some of their findings. Now in its fourth year, the ‘Attitudes to Programmatic Advertising’ report shows how opinions, adoption, and strategies are evolving. The report’s key findings show that: – Programmatic in-housing continues to increase and is now the favoured model for [...]

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PubMatic’s latest Quarterly Mobile Index (QMI) focuses on in-app advertising and what’s been happening in this space during the second quarter of 2018. Trends include the key role apps have had in driving mobile ad spend, the increasing use of private marketplaces (PMPs) by advertisers, and in-app fuelling mobile video, writes Roger Williams (pictured below), VP, international marketing, PubMatic, in this piece for ExchangeWire. Covering April to July 2018, the report straddled the pre- and post-General Data Protection Regulation (GDPR) environment, [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Mobile & Video Fuel AU Ad Spend; Sports PMP Opens Up in SEA Markets; IAS Acquisition Will See Continued APAC Investment; Data-Sharing Platform Opens in Singapore; and JWT Takes Verve to Indonesia. Mobile & Video Fuel AU Ad Spend Online ad revenue in Australia hit AUD$2.1bn (£1.19bn) in the first quarter, fuelled primarily by video and mobile. Mobile [...]

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Today (22 May), PubMatic released its first Quarterly Mobile Index (QMI) report of 2018, providing insight into the mobile advertising industry for both publishers and advertisers during the first quarter of the year. Key highlights include mobile-fuelled header bidding growth; a mobile-web surge in APAC; and the volume of mobile impressions flowing through PMPs seeing continued growth, but not as quickly as the open exchanges. By analysing the flow of digital impressions through PubMatic’s platform, the report identified five key trends in [...]

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Born out of the merger between AOL and Yahoo, Oath is now looking to reach two billion users by 2020 and betting on Asia-Pacific as a key growth engine. It also is touting its commitment to transparency as a market differentiator against competitors that have chosen to build walled gardens. In an interview with ExchangeWire, Tim Mahlman, Oath’s president of advertising and publisher strategy, discussed the importance of Asia-Pacific in driving the company’s further growth and why its pledge to [...]

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Speed or certainty – when programmatic first emerged, buyers had to choose between the two. They could opt for real-time bidding (RTB) and large-scale efficiency, or traditional direct deals and guarantees of inventory. It’s not surprising that the arrival of programmatic direct, which combines the efficiencies of programmatic with the certainty of buying from approved partners, has been enthusiastically embraced by buyers and publishers alike. In fact, OpenX has seen their programmatic direct revenue alone rise by 500% since 2016. One of [...]

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There’s one definitive way to address the issues surrounding brand safety and transparency, but the industry’s not set up to deliver it, says Simon Stone, commercial director, Collective. Unsurprisingly, with the issues surrounding Facebook and YouTube in recent months, there’s growing concern among advertisers over brand safety and a call for transparency in terms of exactly what kind of content their ads will appear next to. This is driving a shift in thinking about digital advertising. Years ago, when I started out [...]

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How do we rid the industry of the ills that plague us? Mike Shehan, CEO, SpotX, has a few ideas. Writing exclusively for ExchangeWire, Shehan provides a list of actions buyers must take to help reward good industry behaviour and minimise ad fraud. We all remember the scene from Jerry Maguire when Tom Cruise’s character, in a true act of desperation, begs Rod Tidwell, played by Cuba Gooding Jr, to ‘help me help you’. After months of failed negotiations, Jerry and Rod are [...]

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ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform’s Audience Base DMP; Ad monetisation platform for Improve Digital; Third funding round for Meetrics; Adsquare PMP for mobile data;  Funding for Ogury; and Intelligent Optimisations becomes iotec. First funding round for Beeswax Beeswax have just announced a double-figure Series A investment round, led by Foundry Group and RRE Ventures. The funding amounts to USD$11m (£8.2m). With the new capital, Beeswax intend [...]

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The recent Global Mobile Programmatic Trends Report for Q1 2016, suggests that mobile is now aligning with the most established advertising channels. With mobile programmatic now a fully fledged digital channel and a highly successful force in its own right, some say that part of the revenue growth from high-impact inventory is the result of the rise in the number of private exchanges. Noelia Amoedo (pictured below), CEO, Mediasmart agrees with this statement. Writing exclusively for ExchangeWire, Amoedo explains why private exchanges might [...]

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