• Didomi Releases Preference Management Platform

    Didomi, a global leader in consent and preference management, is announcing today the public release of its Preference Management Platform (PMP). With this new solution, already deployed globally among clients such as Hilti, Pierre & Vacances Center Parcs, Decathlon, or [...]

  • PMP Trends in the UK

    Adomik, the leading ad tech software developer and provider of smart advertising analytics for publishers, has released a market study revealing PMP trends in the UK programmatic market and focusing on market seasonality, in particular during the last quarter of [...]

  • CMA Raises Concerns Over Adevinta-eBay Deal; UK: PMPs Bloom Whilst Open Exchanges Falter

    In today's ExchangeWire news digest: the Competition and Markets Authority warns that Adevinta's plan to buy eBay's classified unit could stifle competition; the UK sees private marketplaces eclipse open exchanges for the first time; and streaming TV stays in the [...]

  • Smart Launches Direct-First Platform to Manage Deals and Private Marketplace Buying

    Smart has today announced the launch of Smart Buyer Connect (SBC), the direct-first platform built for advertisers to manage deals and private marketplace (PMP) buying. The product – which forecasts and facilitates media buying in real-time – is further evidence [...]

  • BDG Taps Rubicon Project As Preferred Partner for Private Marketplace Deals

    Bustle Digital Group (BDG), the fastest growing media publisher reaching a young audience, announced this week that it has chosen Rubicon Project as its preferred partner in executing private marketplace deals (PMPs) with programmatic media buyers. Evan Pfeffer, Vice President, Programmatic [...]

  • IAS Threat Lab Calls for Industry To Update Ads.txt Files; 24sata and Njuskalo Selects Permutive

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAS Threat Lab calls for industry to update ads.txt files; 24sata and Njuskalo select Permutive; Sojern offers new [...]

  • The State of Play in APAC: Q&A with Janette Higginson, Index Exchange

    In this exclusive and wide-ranging interview with ExchangeWire, Janette Higginson (pictured below), buyer development director at Index Exchange, discusses a wide variety of industry topics focusing on APAC, ranging from the popularity of private marketplaces to the sell-side's role in [...]

  • In-housing, PMPs & Growth of CEE: IAB Europe Assesses the Industry

    This Wednesday (12 September, 2018), at DMEXCO, IAB Europe launched two research reports: 'European Attitudes to Programmatic Advertising Report' and 'European Programmatic Market Sizing Report'. With both showing unique insight into the programmatic advertising industry, this piece takes an exclusive look [...]

  • In-App: The Driving Force for Mobile Advertising Growth

    PubMatic’s latest Quarterly Mobile Index (QMI) focuses on in-app advertising and what’s been happening in this space during the second quarter of 2018. Trends include the key role apps have had in driving mobile ad spend, the increasing use of [...]

  • Mobile & Video Fuel AU Ad Spend; Sports PMP Opens Up in SEA Markets

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Mobile & Video Fuel AU Ad Spend; Sports PMP Opens Up in SEA Markets; IAS Acquisition Will [...]