• Crimtan: How to Ensure Effective Marketing Spend During the Cost-of-Living Crisis

    The current cost-of-living crisis is one that is being felt globally, with 85% of UK consumers believing that brands should cut marketing spend and reduce profits to combat the cost-of-living crisis. In response to this, leading programmatic advertising and data [...]

  • Taptap Integrates with Hivestack Redoubling DOOH Access Through its Omnichannel DSP

    Taptap Digital and Hivestack finalise a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform, an omnichannel demand side platform (DSP) powered by location intelligence.  With the addition of Hivestack, one of the [...]

  • Clinch & Neustar Expand Partnership to Enhance Attribution with Real-time Engagement Data

    Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign management platform, today (May 24th 2022) announced an expanded partnership with Neustar, a TransUnion company, to provide advertisers with a unique and more [...]

  • 1plusX Announces its Partnership with Italiaonline to Leverage its First-Party Data

    1plusX is delighted to announce its partnership with Italiaonline, the leading digital media group in Italy. With a wide range of digital solutions, Italiaonline can build and boost the digital presence of thousands of brands while also empowering its clients [...]

  • Yahoo Expands Winning Partnership with Near Across APAC to Supercharge Omni-Channel Campaigns

    Yahoo, the premier global media and technology company, has announced an APAC-wide partnership with Near, one of the world’s largest sources of privacy-led intelligence on people, places, and products. This alliance brings together the strengths of Near’s unique location intelligence data [...]

  • Is Your DCO Campaign Stuck in First Gear?

    In this contributed article written exclusively for ExchangeWire, the team at Crimtan discusses how dynamic creative optimisation (DCO) can be used to maximise sales, key mistakes marketers make when employing DCO ads, and how they can continue to be used [...]

  • Predictions 2022: The Future of Measurement and Attribution

    In the ninth article in ExchangeWire's 2022 Predictions Series, industry experts discuss the future of measurement and attribution, considering how the impending demise of third-party cookies will affect the industry.   The focus for 2022 will be testing The death of the cookie [...]

  • Last-Click to Data-Driven: Industry Reaction

    Following last week's announcement that Google will move away from last-click attribution in favour of a data-driven model, ExchangeWire speaks to professionals across the industry as to the effect of this change, and the motivations behind the change. The need to [...]

  • AdsWizz New Audio Attribution Solution Delivers Positive Results for Advertisers

    AdsWizz, the global leader in digital audio and podcast advertising solutions, has expanded its tools with a new attribution solution. This solution for audio allows advertisers to accurately measure the impact of their ads and maximise the effectiveness of each [...]

  • TF1 & M6 Propose Merger; Vungle Acquires TreSensa

    In today’s ExchangeWire news digest: TF1 and M6 propose merger; Vungle acquires TreSensa; Kochava secures DigiCenter purchase. TF1 and M6 propose merger French broadcasters TF1 and M6 have entered into exclusive talks to merge with the aims of competing with online streaming [...]