Attribution
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More Ad Space on Tumblr; Rubicon Project Teams up for Private Exchange
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad space on Tumblr; Rubicon Project teams up with SuperAwesome; Adyoulike tops USD$20m run rate; Integral Ad Science cooperates with Flashtalking; and Matomy launches full-service mobile advertising agency.
Tumblr takes ads to user blogs
More ad space on Tumblr: the Yahoo subsidiary has just announced a new advertising program that will allow its regular users to earn money with their blogs – and provide new ad [...]
Tags Ad ExchangeAd TradingAd VerificationAd ViewabilityAgencyAnalyticsAttributionDigital MarketingDisplayEuropemeasurementMobileMobile Ad ExchangeNative AdvertisingPrivate ExchangeProgrammaticRTB
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Bringing Unified Marketing Attribution to The Modern Marketer
In our latest column from the IAB’s Display Trading Council, Shady Twal, head of programmatic, AOL and Matt White, EMEA managing director, Quantcast collaborate on discussing the benefits of a unified marketing attribution model.
Traditional digital attribution solutions offered by many digital marketing tools leave marketers without a clear view of all factors influencing consumer decisions. As multi-touch attribution blends with traditional marketing mix modelling, marketers can now have a more comprehensive view of marketing effectiveness.
Today’s increasingly connected, multi-device world has [...]
Tags AnalyticsAttributionattributionattribution modelattribution modelling
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50% of Mobile Users Would Prefer 'Skippable Ads'; The Five Segments of the Millennials
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mixed feelings towards mobile advertising; A heterogenous look at Millennials; Cross-selling in the beauty segment; and UK marketers increasingly aware of importance of martech expertise.
50% of mobile users would prefer ‘skippable ads’
Mobile devices have become the main devices in users’ daily lives. The Numbate/Lesmobilizers study takes [...]
Tags ad blockingAdvertiserAttributionBrandBrand SafetyDigital MarketingEuropeMarketerMarketing TechnologyMobileMobileNative AdvertisingProgrammatic
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ATS SG: Ad Tech Must Make Things Easier for Brands; Social Marketing Lab Planned for China
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: ATS SG: Ad tech must make things easier for brands; Social marketing lab planned for China; DCMN acquires India-based attribution platform; Outbrain offers certification in SEA; GroupM agency opens up in Taiwan; and IAB AU gets new chief.
ATS SG: Ad tech must make things easier for brands
At ExchangeWire’s annual ATS conference in Singapore this week, more [...]
Tags AdvertiserAgencyAPACAttributionAustraliaChinaIndiaMarketerMobileProgrammaticSingaporeSocial MarketingSoutheast Asia
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The Secret to User-Centric Marketing Attribution
Clicks. Touchpoints. Conversions. Most conversations about marketing attribution focus on the activities that lead to a desired outcome – typically, a sale. We want to know which ad, on which channel, served up by which publisher, at what time, resulted in the behaviour that makes the business money. But what about the user? Grant Kushida (pictured below), head of engineering, Conversion Logic, gives ExchangeWire insight into the value of user ID graphs.
Elsewhere in marketing, [...]
Tags Attributionattributionattribution modelattribution modelling
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Rising Revenues for UK Publishers; CMOs Value Their Agencies
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Revenue growth for UK digital publishers; CMOs rely on agencies; and UK users engage strongly with shopping apps.
Revenues for UK digital publishers on the rise
Good news for publishers: in the UK, revenues for digital publishers have risen by 62% since 2012. That is according to the Q1 2016 Digital Publishers Revenue Index, [...]
Tags AgencyAttributionEuropeMedia BuyingMobilePublisherSocial MarketingUK
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Programmatic Growth in Europe in 2015; Ad Blocking Will Cause Loss of USD$32bn in 2019
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Programmatic grew over 100% in Europe in 2015; Double-digit billions in monetary losses due to ad blocking; Apps generate more revenue than mobile web; and Cross-channel analytics on the rise.
Triple-digit growth for programmatic in Europe
Looking back at 2015, programmatic trading in Europe experienced triple-digit growth over the last year, a
Tags ad blockingAd SpendAdvertiserAgencyAppsAttributionDataData StrategyDigital MarketingEastern EuropeEuropeMarketerMarketing TechnologymeasurementMobileMobilePrivate marketplaceProgrammaticPublisherresearchRTBUKViewability
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UK Has Highest Programmatic Adoption Rate; Growing Investment in Retargeting
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK likes programmatic video; Retargeting budgets to increase; and Mobile catches up with desktop.
UK programmatic video adoption fastest in Europe
The growth of programmatic is moving into a new phase, as the automated buying and selling of digital advertising consolidates across Europe. According to Ooyala’s Read more
Tags Ad SpendAttributionConsolidationDisplayEuropeFranceGermanymeasurementMobileMobileMobile DisplayOnline videoProgrammaticProgrammatic VideoresearchRetargetingUK
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Understanding Attribution From the Inside Out
Attribution is a term that means all things to all people; but its complexity is often misunderstood. In this feature, ExchangeWire speak with Paolo Gaudiano (pictured below), founder and CEO, Infomous, and attribution expert in his capacity as board member of attribution specialist, Concentric. Gaudiano explains how a ‘concentric’ approach to attribution is much more effective in understanding the individual and how that understanding can be scaled into marketing strategies.
Attribution [...]
Tags Attributionattributionattribution modelattribution modellingaudience dataDatadatadata sciencedigitaldigital advertisingdigital marketingmarketing strategy
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Solid Growth for Criteo; Adblock Plus Suggests Donation Scheme
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo records strong growth in Q1 2016; Adblock Plus collaborates with Flattr; New CTO for Xaxis; USD$250m run rate for xAd; Adjust expands; and Roq.ad launches API as a Service.
Solid first quarter for Criteo
Retargeter Criteo has posted strong results for Q1 2016. Revenue for the company increased 37% to USD$162.5m (£112.29m) (excluding traffic acquisition costs), compared [...]
Tags ad blockingAttributiondata privacyDisplayEarningsEuropeGermanymeasurementMobileMobileProgrammaticPublisherRetargetingSingapore
Weekly roundups
Recent Posts
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