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  • TF1 & M6 Propose Merger; Vungle Acquires TreSensa

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  • Machine Learning in Cookieless Solutions: Q&A with Simon Halstead, Verizon Media

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  • Reframing The Industry: The MadTech Middleware

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  • IDFA, Anti-Competition, and the Refocusing of Ad Tech

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  • Broadsign Partners with AdMobilize; TVSquared Launches Always-On Attribution Platform

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  • How the Best Service-Layer Companies May Turn the Tables on Big Brands

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  • Last-Click Attribution Is Failing Marketers: Q&A with Amit Dar, Taptica

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  • Bladerunner or Run of the Mill? The Evolution of Out-of-Home Advertising

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  • We Need to Talk About Frequency

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  • APAC Marketers Need to Get Measurement Right First

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