Attribution

  • Data to Take APAC Centrestage in 2018

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  • AU Publishers to Set Up Audience Data Co-Op; AdParlor APAC Offers Online-Offline Facebook Tracking

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  • Brands Need a Solid Data Foundation to Master Cross-Channel Attribution: Q&A with Ian James, Verve

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  • Measurement Remains a Challenge: Q&A with Noelia Amoedo, mediasmart

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  • Data Fragmentation Is the Biggest Challenge: Q&A with Tijs van Santen, Impact Radius

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  • India Mobile Ad Spend to Grow 85%; APAC Game Developers Tap Ads for Better Monetisation

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  • Measurement Still Needs Improvement; Female CMOs More Prevalent in the US than the UK

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  • The Vast Number of Technologies for Marketers Has Created a Paradox

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  • Last-Click vs Multi-Touch-Attribution: Q&A with Greg Endean, Sociomantic

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  • Ad Fraud Breaches the Trust Between Networks, Publishers & Advertisers: Q&A with Tim Koschella, AppLift

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