The Programmatic Trader Role Should Be Made Redundant; Time to Embrace Automation.
WhatsApp Update Privacy Policies; Pakistan Again Removes TikTok Ban
tmwi Appointed by ZUPA Following a Competitive Pitch
Embracing the Outcome Model to Deliver Measurable Value: Q&A with Nicolas Bidon, Xaxis
GDPR Misconceptions; Consolidated Ad Fraud
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: GDPR misconceptions; Consolidated ad fraud; and State of marketing automation. [...]
CtrlShift Rebuke Market Players Who Oversell, Tout Own Integrated 'Hub'
'Cost Per Second' Takes Viewability to the Next Level: Q&A with Paul Kelly, Parsec Media
Focus on Cross-Device Metrics to Drive APAC Programmatic Adoption
What Marketers Should Know About Programmatic Ad Buying in 2017
Indian Marketers Not Investing Enough to Make Programmatic Work