The global guide for the Ad Tech and Mar Tech industry

  • Embracing the Outcome Model to Deliver Measurable Value: Q&A with Nicolas Bidon, Xaxis

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  • GDPR Misconceptions; Consolidated Ad Fraud

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  • CtrlShift Rebuke Market Players Who Oversell, Tout Own Integrated 'Hub'

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  • 'Cost Per Second' Takes Viewability to the Next Level: Q&A with Paul Kelly, Parsec Media

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  • Focus on Cross-Device Metrics to Drive APAC Programmatic Adoption

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  • What Marketers Should Know About Programmatic Ad Buying in 2017

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  • Indian Marketers Not Investing Enough to Make Programmatic Work

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  • Traditional APAC Publishers Have No Choice But Go Programmatic

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  • Programmatic in Deutschland wächst; Teads vermarktet Spiegel Online

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  • Facebook Updates Metrics & Reporting; LiveRamp Buys Arbor and Circulate

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