TraderTalk TV
TraderTalk Episode 7: Zuzanna Gierlinska Discusses The Microsoft Ad Exchange & Managing Sales Channel Cannibalisation
Welcome to the seventh edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space, media optimisation and beyond with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Zuzanna Gierlinska, Director, Microsoft Media Network, EMEA. Here Gierlinska talks about the new Microsoft Ad Exchange, how Microsoft will manage sales channel cannibalisation, the evolution of the ad network and how the media plan will evolve [...]
TraderTalk Episode Six: Nigel Gilbert Discusses The Evolving European Media-Buying Space, The Future Of The Ad Network Model And What Third-Party Ad Buyers Will Need To Do To Survive As Agencies Move Into The Ad Net Layer
Welcome to the sixth edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space, media optimisation and beyond with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Nigel Gilbert, Head of Orange Ad Market. Here Gilbert talks about the the evolving European media-buying space, the future of the ad network model and what third-party ad buyers will need to do to survive [...]
Hi Marketers! You Can Still Go For Free To ATS London On September 20
With ATS London only just over a month away, ExchangeWire is still offering free access to advertiser-side marketers. The line-up for this year’s ATS London is nothing short of sensational. We have keynote speakers from AppNexus, MediaMath, Rubicon Project, Quantcast and Microsoft. Panels include the best minds from the European digital media and ad tech space. In the interest of expanding the conversation beyond the technology and media buying bubble, ExchangeWire is throwing the [...]
TraderTalk Episode Five: Damian Routley Discusses The Glow Facebook Ad Buying Tool, Where The New FB Channel Sits In The Media Mix, The Shift In Ad Spend To Facebook Display And What Effect This Is Likely To Have On Traditional Display
Welcome to the fifth edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space, media optimisation and beyond with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Damian Routley, Director at Glow Digital Media. Here Routley talks about the Glow proposition in EMEA, where the new FB channel sits in the media mix, the shift in ad spend to Facebook display and [...]
TraderTalk Episode Four: Marco Bertozzi, MD Vivaki EMEA, Talks About The Vivaki Proposition, How It Works Within Publicis, The Role Of AOD, And The Value Of The Agency Trading Desk To Clients
Welcome to the fourth edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Marco Bertozzi, Managing Director EMEA at Vivaki Nerve Center. Here Bertozzi talks about the Vivaki proposition in EMEA, how it works within Publicis, the role played by AOD in the audience buying function, and the continuing controversy/hostility around the [...]
TraderTalk Episode Three: Jay Stevens Discusses Rubicon's Positioning In Europe & How Publishers Should Trade In The Real Time Environment
Welcome to the third edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Jay Stevens, VP & GM, International at the Rubicon Project. Here Stevens discusses Rubicon’s positioning in Europe, how publishers should trade in the real time environment, data leakage, and the inherent conflict in running an end-to-end solution. So that you [...]
TraderTalk Episode One: Infectious Media Discusses Its Current Positioning In The Market, Attribution Modelling, Exchange Trading, Moving Beyond Retargeting And Much More...
Welcome to the first edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief of ExchangeWire speaks to Martin Kelly and Andy Cocker from Infectious Media. Topics of discussion in this installment include: the evolving European exchange space; Infectious Media’s positioning in the market; attribution in display; the potential fall-out from the cookie directive; [...]
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