TraderTalk Episode Four: Marco Bertozzi, MD Vivaki EMEA, Talks About The Vivaki Proposition, How It Works Within Publicis, The Role Of AOD, And The Value Of The Agency Trading Desk To Clients
by Ciaran O'Kane on 3rd Aug 2011 in News
Welcome to the fourth edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Marco Bertozzi, Managing Director EMEA at Vivaki Nerve Center. Here Bertozzi talks about the Vivaki proposition in EMEA, how it works within Publicis, the role played by AOD in the audience buying function, and the continuing controversy/hostility around the agency trading desks. So that you get all future episodes, you can subscribe to TraderTalk here.
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