Multilocal's Fern Potter on How Curation is Benefiting Advertisers
←Back to Indexby on 25th Jan 2024 in TRADERTALK
"We're not just after the quantitative components, but also qualitative."
In this episode of TraderTalk TV, Multilocal's Fern Potter talks all about Curation as a service. Potter delves into how curation delivers performance for advertisers, throughout the entire supply chain.
In particular, Potter explores
- Categorising the open web through a singular taxonomy
- Optimisation on the supply side
- How curation is helping to reduce carbon
- Navigating the fragmented inventory through curation
Read more about multilocal's take on curation in ExchangeWire's Industry Review 2024
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