×

"We're not just after the quantitative components, but also qualitative."

In this episode of TraderTalk TV, Multilocal's Fern Potter talks all about Curation as a service. Potter delves into how curation delivers performance for advertisers, throughout the entire supply chain.

In particular, Potter explores

  • Categorising the open web through a singular taxonomy
  • Optimisation on the supply side
  • How curation is helping to reduce carbon
  • Navigating the fragmented inventory through curation


Read more about multilocal's take on curation in ExchangeWire's Industry Review 2024