ExchangeWire Industry Review 2024: An Era-Defining Year

ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024.

2024 has the potential to be pivotal for the entire media ecosystem. 

In ExchangeWire’s Industry Review 2024, a range of industry-leading agencies, publishers, and brands share their views on the direction the market is heading over the next 12 months. 

For the first time, you’ll also find eight new MadTech Sketches from ExchangeWire CSO Ciaran O’Kane, outlining the issues and potential solutions to the challenges we’ve laid out.

These are the eight pillars that are making the worlds of media, marketing, and e-commerce think, create, and innovate:

  • AI
  • Post-cookie technology
  • Attention
  • Future of TV
  • Retail media
  • Curation
  • Sustainability
  • Gaming

Want to be a part of Industry Review 2025? Register your interest today