John Still
Head of Content
John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.Articles by John
“The More We Demonstrate Real Business Impact, the More Confident Buyers Become in Investing in OOH.”: James Power, Broadsign
We spoke to James Power, senior sales director, EMEA at Broadsign, about the OOH ecosystem, and why the format is having a moment…
Publicis Q3 Growth Accelerates; NYT Joins Publisher AI Coalition SPUR
In today’s ExchangeWire news digest: Publicis says it is taking market share as growth picks up in Q3; The New York Times is among more than 40 new members of the SPUR AI licensing coalition; and YouTube brings its AI [...]
Panda Partners with Spike and GoWit to Power the Next Phase of E-Commerce Media in Saudi Arabia
JEDDAH, Saudi Arabia & DUBAI, UAE – Panda Retail, one of Saudi Arabia’s largest grocery retailers, partners with Spike Media Saudi, GoWit's strategic partner in Saudi Arabia operating locally as GoSpike, to accelerate its digital media transformation in the Kingdom. Through the strategic partnership between Spike [...]
"It Won't Be a Human in the Loop. It'll Be Another AI Agent.": PubMatic's Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and Advertisers
PubMatic CEO Rajeev Goel discusses ad tech complexity, and how agentic buying could change who holds power in programmatic…
IPA Q2 2026 Bellwether: What the Industry Thinks
The IPA's Q2 2026 Bellwether Report paints a picture of an industry choosing conviction over caution. Despite a tense geopolitical backdrop, marketing budgets posted a net balance of +6.9%, the second-highest reading in two years. Events once again led the [...]
"The Homescreen Will Be Essential to Any CTV Buy": Alex Hole of Samsung on CTV's Programmatic Future
We met with Alex Hole, SVP and general manager, Samsung Europe and MENA in Cannes to talk home screen advertising, brand safety, measurement, and why programmatic is the future of CTV...
Wondering if Agentic Advertising Works for APAC? Take a Look at Indie Agencies
Sudipto Das,Vice President, Advertising Solutions APAC, PubMatic looks at how indie agencies are leading the way in agentic advertising...
Cannes: Programmatic and the Open Web on La Croisette
At Cannes 2026, we teamed with Onetag to chat to some ad tech experts on the state of programmatic and the open web...
Why Ad Tech Should Be at the Heart of the Creative Industries Agenda
The government’s createch strategy puts the creative industries as a pillar of economic growth. Ad tech should be considered a core part of that…
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