John Still
Head of Content
John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.Articles by John
Wondering if Agentic Advertising Works for APAC? Take a Look at Indie Agencies
Sudipto Das,Vice President, Advertising Solutions APAC, PubMatic looks at how indie agencies are leading the way in agentic advertising...
Cannes: Programmatic and the Open Web on La Croisette
At Cannes 2026, we teamed with Onetag to chat to some ad tech experts on the state of programmatic and the open web...
Why Ad Tech Should Be at the Heart of the Creative Industries Agenda
The government’s createch strategy puts the creative industries as a pillar of economic growth. Ad tech should be considered a core part of that…
AcquisitionAd TechAgenciesAICreativeCreator economyInvestment
Digest: Uber Still Keen on Delivery Hero?
In today’s Digest, we look at whether Uber is still keen on Delivery Hero, plus Google’s latest commerce move and a new app ahead of the World Cup.
ATS Singapore 2026: What are the Ad Industry’s Biggest Challenges?
ATS Singapore 2026 is just around the corner - here's how some of our panellists feel about their areas of expertise and the state of the industry in APAC... The APAC media ecosystem moves quickly, and with rapid innovation comes a [...]
AgenciesAgentic AIAIATSATS SingaporeDisplayEventsExchangeWireRetail Media
Rewriting the Rules of Ad Tech: From Black Boxes to AI Operating Systems
In the final part of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. Transparency, identity, and the human touch lead the way… The rules of ad tech in 2026 are not just being [...]
Digest: OpenAI Buys TBPN; CNN International Commercial Builds Agentic Infrastructure; SpaceX To Mandate Grok in IPO?
In today's Digest, we look at OpenAI's purchase of TBPN: Elon Musk's alleged attempts to make banks associated with the SpaceX IPO subscribe to Grok, and the growing 'passive' approach to social media














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