John Still
Head of Content
John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.Articles by John
“Most companies in retail media have hit some kind of ceiling,” Defining the Future of Commerce with Andreas Reiffen, Pentaleap
Retail media is emerging as a powerful tool for retailers and brands, transforming how they connect with consumers and generate revenue. To delve deeper into this growing trend, we spoke to Andreas Reiffen, CEO and founder of Pentaleap. One of the [...]
DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media
DMEXCO returned to the Koelnmesse last week, bringing together names from the ad tech industry for one of Europe’s best-known conferences. So what went down? As expected, AI was the dominant theme, moving beyond hype to practical applications. Discussions focused on [...]
The Wires 2024 Shortlist Unveiled: Fierce Competition Across All Categories
The Wires 2024 shortlist is officially out. There's a lot of competition, and standards have been incredibly high - read on to discover who's made the cut... ExchangeWire's The Wires Awards has become a hallmark event in the ad tech industry. [...]
What Google’s Trial Means for Ad Tech
As the ‘trial of the century’ approaches, what impact could Google vs the US Department of Justice have on the ad tech industry? In recent years, Google has faced mounting scrutiny over its alleged anticompetitive practices. This is now coming to [...]
Brazil Blocks X; Oasis 'Dynamic Pricing' Uproar
News in Brief: X Blocked in Brazil; Dynamic Pricing to be Investigated after Oasis Fiasco Our top story today takes us to Brazil, where millions of users have found themselves shut out from one of the world’s most popular social networks, X. [...]
Google v Yelp; Telegram falls foul of EU regulators; Retail Media Spend Growing
Yelp is taking Google on, Telegram falls foul of EU regulators, and retail media spend growing.. Yelp is taking on Google in a legal showdown. Yelp is suing Google, claiming the tech giant uses its dominance in web searches to push [...]
OOH and Sport: the Perfect Match?
Sporting events, whether local games or global spectacles like the Olympics and World Cup, attract diverse and engaged audiences. Fans flock to stadiums, sports bars, and public viewing areas, creating a wealth of opportunities for advertisers to reach a broad [...]
“Adherence to consumer privacy demands is non-negotiable.”: Jamie Toward of Teads on Privacy, Targeting, and Cookies
Jamie Toward, head of data UK & Netherlands at Teads, joins us to discuss the cookie continuation, the current data landscape, and why cookieless should be full-steam ahead regardless. Given the evolving data landscape, how can advertisers adapt strategies to maintain [...]
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