TRADERTALK TV

All shows

  • IPONWEB's Martin Hill Discusses the Future of Publishers

    In a special edition of TraderTalk TV, coming from the Cannes Lions festival, Martin Hill, director of solutions engineering, IPONWEB, talks about the challenges facing publishers and how the future is evolving for them.

    Hill discusses:

     – The key challenges facing publishers today

     – How auction dynamics are impacting publishers

     – The evolving role of the ad server and the SSP and how they will impact publishers’ future

     – The support publishers need from the industry

     – The dynamics of premium [...]

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  • Surviving the Duopoly – How Ad Tech Remains Relevant

    At ExchangeWire Live New York back in March, Ciaran O'Kane, CEO, ExchangeWire moderated a heated and contentious discussion about the place of ad tech in the ecosystem and how it can survive against the Google and Facebook duopoly. The panel featured Ari Paparo, CEO, Beeswax; Jason Kint, CEO of Digital Content Next and Yieldbot co-founder and CEO; and Google and Facebook advocate, Jonathan Mendez.

    In this episode you will find out:

    - Could Netflix turn the duopoly into [...]

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  • SpotX's Allen Klosowski Discusses Advanced TV

    ExchangeWire CEO, Ciaran O’Kane speaks with Allen Klosowski, vice president, mobile and connected television, SpotX about the TV ecosystem and how connected TV and programmatic TV feed into it.

    In this episode you will find out:

    – The different delivery mechanisms of TV – The differences between connected and programmatic/addressable TV – The different types of TV inventory and how they are delivered – Where companies like SpotX sit within the TV trading market – How the creative review process operates in the connected TV environment – Data segments [...]

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  • The Trade Desk's Brian Stempeck on the State of Advanced TV in ExchangeWire Live NYC Keynote

    At ExchangeWire Live NYC in March, Brian Stempeck, CCO, The Trade Desk, delivered a keynote speech on the state of advanced TV in the US, running through some of the key challenges currently facing the connected TV market.

    In his keynote, Stempeck discusses:

    – How the fast fragmentation of consumer behaviour is causing the need for TV to adapt

    – How fragmentation causes challenges of inventory scale and how DSPs can help solve for this

    – The approach to maximise TV yield

    – How agency [...]

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  • The Impact of Programmatic on Emerging Channels

    At ExchangeWire Live NYC in March, Lindsay Rowntree, Head of Content, ExchangeWire chaired a discussion between Jon Mansell, VP, Marketplace Innovation, MAGNA and Michael O’Neil, VP programmatic sales and partnerships, Triton Digital about how programmatic is impacting emerging channels, such as OOH and audio.

    During this discussion you will hear:

    – How we define ‘emerging channels’ entering the programmatic space. – The approach to programmatic with emerging channels, as well as learnings from more established programmatic channels. – The evolution of DOOH and programmatic audio [...]

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  • A Futures Exchange for Digital Advertising: Q&A with Lou Severine & Richard Bush, NYIAX

    In a special episode of TraderTalk TV, coming from New York City, ExchangeWire CEO Ciaran O’Kane speaks with Lou Severine, CEO, and Richard Bush, chief product and technology officer, of NYIAX (New York Interactive Advertising Exchange) – a new exchange combining financial trading and advertising technology in one platform. Developed in partnership with Nasdaq, the platform will help advertisers and publishers buy, sell, and re-trade premium inventory.

    In this episode you will hear:

    – Why advertising needs a futures exchange, including the [...]

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  • OpenX's Caleb Sotelo on Bringing Back Control & Visibility to Publishers

    At ExchangeWire Live NYC on 22 March, Caleb Sotelo, director of labs and staff engineer at OpenX, took to the stage to deliver a keynote speech on how OpenX are looking to bring back control and visibility to publishers.

    If you haven’t heard of it, OpenX Labs has the sole purpose of creating innovative products in ad technology. Sotelo walked the audience through their latest project; the Ad Footprint Chrome extension, explaining why the Labs team designed it, how publishers [...]

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  • GroupM NA CEO Brian Lesser Discusses the Evolving Media Agency Model

    In a special edition of TraderTalk TV, ExchangeWire’s CEO, Ciaran O’Kane interviews Brian Lesser, CEO North America of GroupM. Lesser will be opening ExchangeWire Live in New York City on 22 March, discussing how the agency model remains relevant in a data-first world. Tickets are going fast.

    In this episode of TraderTalk TV, Lesser discusses:

    – The evolution in the media agency’s approach to technology

    – How a data-first approach changes the leverage of agency buying power

    – The development of [m]PLATFORM [...]

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  • Horizon Media's Trevor Mengel Discusses Agency Models & the Future of TV Buying

    In this special edition of TraderTalk TV, coming from New York, ExchangeWire CEO Ciaran O’Kane talks to Trevor Mengel, director, programmatic product – HX, Horizon Media about Horizon’s agency proposition and the changing face of TV media buying.

    In this episode you will find out:

    – How Horizon’s model has evolved in line with changing consumer and buyer trends

    – Why Horizon have taken a different approach to programmatic and the trading desk model

    – Why Horizon focus on media services over proprietary technology

    – [...]

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  • Cadreon's Erica Schmidt Discusses the Evolution of the Agency Model

    In this special edition of TraderTalk TV, coming from New York, ExchangeWire CEO Ciaran O’Kane talks to Erica Schmidt, managing director, North America, Cadreon about the evolution of the agency model.

    This episode covers:

    – The Cadreon business model and their development away from the ‘trading desk’ vernacular

    – Cadreon’s technology layer and how it helps campaign management in a fragmented marketplace

    – How Cadreon navigate the ecosystem of behalf of their clients and demonstrate value

    – The criteria for working with third-party vendors

    – Schmidt’s [...]

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