TRADERTALK TV

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  • Road to ATS Paris: Publicis Media's Aude Perdriel-Vaissieres Discusses 2018 Digital Trends

    In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.

    In the ninth and final video of the series, Juvillier interviews Aude Perdriel-Vaissieres, deputy managing director Publicis Media, who provides her expert insight on the following:

    – The [...]

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  • Road to ATS Paris: Philippe Framezelle, Adverline Discusses Programmatic Trends for Publishers

    In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.

    In the eighth of the series, Juvillier interviews Philippe Framezelle, director of La Poste Group’s sales house, Adverline, who provides his expert insight on the following:

    – The [...]

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  • Road to ATS Paris: SeLoger La Régie's Director, Bastien Galibert on the Future of the Publisher

    In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.

    In the seventh of the series, Juvillier interviews Bastien Galibert, director, SeLoger La Régie, who provides his expert insight on the following:

    – The main digital trends of [...]

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  • It's Not for Everyone: Beeswax's Ari Paparo Discusses Programmatic In-Housing

    In this episode of TraderTalk TV, ExchangeWire CEO, Ciaran O’Kane, discusses with Ari Paparo, CEO, Beeswax, whether marketers should consider in-housing their programmatic advertising.

    Paparo discusses the following considerations, focusing on three key tenets of potential investment for brands looking to in-house digital marketing activity:

    – Overarching strategy: considering transparency, control, and costs within that – People: with considerations around skills within ad ops, data science, and engineering – Technology: the contract in place with the existing technology partner, as well as existing relationships [...]

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  • Road to ATS Paris: Paul Caucheteux, Prisma Discusses 2018 Publishing Trends in France

    In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.

    In the sixth of the series, Juvillier interviews Paul Caucheteux, programmatic deputy sales director, Prisma Media Solutuions, who provides his expert insight on the following:

    – The main [...]

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  • Road to ATS Paris: M6 Publicité's Thibaud Chevalier Discusses French Programmatic TV Strategy

    French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.

    In the fifth of the series, Juvillier interviews Thibaud Chevalier, programmatic & business development director, M6 Publicité who provides his expert insight on the following:

    – The main trends of 2017 – Programmatic TV strategy – Advertiser desire to control programmatic strategy and [...]

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  • Road to ATS Paris: Mpublicité- Regie Obs' Vincent Salini Discusses French Programmatic Strategy

    French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.

    In the forth of the series, Juvillier interviews Vincent Salini, head of digital & brand content, Mpublicité- Regie Obs who provides his expert insight on the following:

    – The main trends of 2017 – Programmatic TV strategy – Advertiser desire to control programmatic [...]

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  • Road to ATS Paris: Tradelab's Charles Gros Discusses French Programmatic Trends

    In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French with English subtitles.

    In the third of the series, Juvillier interviews Charles Gros, co-founder and managing director, Tradelab who provides his expert insight on the following:

    – [...]

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  • Dr Neal Richter Explains How Ads.txt Works

    In the latest episode of TraderTalkTV, Dr Neal Richter, CTO, Rakuten Marketing and one of the authors of Ads.txt, explains to ExchangeWire CEO, Ciaran O’Kane why Ads.txt was created, how it works and the positive impact it is intended to have on the digital advertising ecosystem.

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  • Header Bidding Vs the Ad Server: Who Wins?

    At ATS London 2017, a panel of experts discussed where the future of the ad server lies, and if header bidding is sounding the ad server’s death knell.

    Moderator: – Matt Prohaska, CEO and Principal, Prohaska Consulting Panellists: – Nigel Gilbert, VP, Strategic Development, EMEA, AppNexus – Dora Michail, Managing Director, Digital, The Telegraph – Leon Siotis, Managing Director, UK & Southern Europe, SpotX – Nicole Holtsmark, Head of Commercial Platforms & Data Products, Condé Nast International

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