In a feisty debate towards the close of ATS London 2019, the role of programmatic in DOOH advertising was scrutinised by Nick Halas, group head of strategy, Posterscope; Sophie Pemberton, group strategy director, Talon Outdoor; and Seun Odeneye, managing director UK, Cadreon. Lindsay Rowntree, head of content at ExchangeWire, oversaw the discussion.
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews David Reischer, lead solutions architect, Permutive, to discuss Edge Computing in ad tech, and how it compares to cloud computing technologies. Reischer discusses: – The challenges of central data processing involved with ad tech cloud computing solutions. – The theory behind edge computing, its device use cases, and how such techniques address the limitations of cloud computing. – How edge computing can facilitate behavioural targeting through the privacy-first world.
The way in which technology, media buying and data is changing the multi-billion dollar TV advertising ecosystem was the subject of this conversation at ATS London 2019. Vincent Flood, editor in chief, Video Ad News led proceedings with insight from David Fisher, vice president digital (Discovery/Eurosport) at Discovery; Léon Siotis, general manager supply, Europe at SpotX; Lara Izlan, director, advertising data and analytics at ITV; and Bavin Balvantrai, chief market analyst at Omnicom Media Group.
With the “year of the mobile” becoming more of an ongoing concern rather than a specific annual period, ATS London 2019 saw this discussion on why the time is finally right for brands to invest in mobile environments, and how advertising in the channel should be performed responsibly. Fiona Davis, media and marketing specialist, oversaw the conversation between Liam Brennan, global director of innovation, MediaCom; Matt Barash, head of strategy and business development, AdColony; and Christina Constandache, chief revenue officer, [...]
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Andrew Giordano, VP of revenue operations at DoubleVerify, to discuss the programmatic opportunities in Connected TV (CTV) and the increasing risk of fraud in the sector. Giordano discusses: – Areas within CTV vulnerable to fraudulent practices, and where advertisers are being hurt by lack of measurability and prosecution. – What solutions have been developed to combat CTV fraud, and how these address issues that were not previously sold. – Different methods of fraud detection [...]
Michael Rubenstein, President of AppNexus, sits down with ExchangeWire CEO Ciaran O’Kane to discuss the company’s acquisition by Xandr, the state of the European market, and how ad tech, media, and telco data, can be intertwined within the region.
The underlying potential with audio advertising and how the format is set to attract further ad dollars in 2020 was discussed in-depth at ATS London 2019, with media and marketing specialist Fiona Davis chairing this discussion with Vicky Foster, commercial director, digital, Bauer Media; Pierre Naggar, SVP of global demand, AdsWizz; Alice Beecroft, senior director of global business strategy, Verizon Media; and Ollie Deane, director of commercial digital, Global.
At ATS London 2019 the various guises of in-housing was discussed at length by Adam Ray, CEO and founder, 59A; Ruth Zohrer, global lead, BBVA, Mindshare; Anoo Mehmi, global digital content strategist, GSK; and Ryan Storrar, SVP, head of media activation EMEA, Essence. ExchangeWire CEO Ciaran O’Kane oversaw proceedings.
ExchangeWire head of content Lindsay Rowntree is joined at ATS London 2019 by Dom Joseph, CEO, Captify; Ari Paparo, co-founder and CEO, Beeswax; Maria Flores Portillo, general manager, Amobee; and Brian Fitzpatrick, GM EMEA, IPONWEB, to discuss the prevalent issues facing the industry in 2019, and how independent ad tech is best equipped to solve them.
In this panel discussion at ATS London 2019, Adweek programmatic editor Ronan Shields is joined by Tanzil Bukhari, managing director EMEA, DoubleVerify; Will King, commercial director, The Media Trust; Jana Meron, SVP programmatic & data strategy, Insider Inc.; and Jay Friedman, president, Goodway Group to discuss the importance of transparency in maintaining industry growth.