In this debate at ATS Singapore 2019, the need for advertisers and publishers to remain transparent in a privacy-first world, while realising the health of the advertising ecosystem, is discussed. Wendy McEwan, head of marketing, communications & digital, APAC, KnightFrank oversaw the conversation between Deirdre Chew, head of platforms tech, Google Singapore; Marcus Chew, chief marketing officer, Income; and Sanchit Mendiratta, senior partner, Happy Marketer.
ExchangeWire CEO Ciaran O’Kane chairs this discussion at ATS Singapore on how the service layer is evolving, along with its relationship with the tech layer. Sonal Patel, president, programmatic services, Asia Pacific, Dentsu Aegis Network; Michel de Rijk, CEO, APAC, S4Capital; Wendy McEwan, head of marketing, communications and digital, Asia Pacific, KnightFrank; and Askshay Trivedi, director – total brand experience APAC, Johnson & Johnson, share their views.
In this discussion at ATS Singapore 2019, the shift in publisher ad monetisation from display to video formats was discussed, with ExchangeWire’s head of content Lindsay Rowntree chairing Tom Simpson, VP, brand and exchange, APAC, AdColony; Hari Shankar, CEO, Singapore Media Exchange; and Dennis Augusto Caharian, general manager / senior vice president, GMA New Media, Inc.
In a feisty debate towards the close of ATS London 2019, the role of programmatic in DOOH advertising was scrutinised by Nick Halas, group head of strategy, Posterscope; Sophie Pemberton, group strategy director, Talon Outdoor; and Seun Odeneye, managing director UK, Cadreon. Lindsay Rowntree, head of content at ExchangeWire, oversaw the discussion.
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews David Reischer, lead solutions architect, Permutive, to discuss Edge Computing in ad tech, and how it compares to cloud computing technologies. Reischer discusses: – The challenges of central data processing involved with ad tech cloud computing solutions. – The theory behind edge computing, its device use cases, and how such techniques address the limitations of cloud computing. – How edge computing can facilitate behavioural targeting through the privacy-first world.
The way in which technology, media buying and data is changing the multi-billion dollar TV advertising ecosystem was the subject of this conversation at ATS London 2019. Vincent Flood, editor in chief, Video Ad News led proceedings with insight from David Fisher, vice president digital (Discovery/Eurosport) at Discovery; Léon Siotis, general manager supply, Europe at SpotX; Lara Izlan, director, advertising data and analytics at ITV; and Bavin Balvantrai, chief market analyst at Omnicom Media Group.
With the “year of the mobile” becoming more of an ongoing concern rather than a specific annual period, ATS London 2019 saw this discussion on why the time is finally right for brands to invest in mobile environments, and how advertising in the channel should be performed responsibly. Fiona Davis, media and marketing specialist, oversaw the conversation between Liam Brennan, global director of innovation, MediaCom; Matt Barash, head of strategy and business development, AdColony; and Christina Constandache, chief revenue officer, [...]
In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Andrew Giordano, VP of revenue operations at DoubleVerify, to discuss the programmatic opportunities in Connected TV (CTV) and the increasing risk of fraud in the sector. Giordano discusses: – Areas within CTV vulnerable to fraudulent practices, and where advertisers are being hurt by lack of measurability and prosecution. – What solutions have been developed to combat CTV fraud, and how these address issues that were not previously sold. – Different methods of fraud detection [...]
Michael Rubenstein, President of AppNexus, sits down with ExchangeWire CEO Ciaran O’Kane to discuss the company’s acquisition by Xandr, the state of the European market, and how ad tech, media, and telco data, can be intertwined within the region.
The underlying potential with audio advertising and how the format is set to attract further ad dollars in 2020 was discussed in-depth at ATS London 2019, with media and marketing specialist Fiona Davis chairing this discussion with Vicky Foster, commercial director, digital, Bauer Media; Pierre Naggar, SVP of global demand, AdsWizz; Alice Beecroft, senior director of global business strategy, Verizon Media; and Ollie Deane, director of commercial digital, Global.