At ATS Singapore 2018, Wendy Hogan, Marketing Society board member and Oracle’s CX and marketing strategy director, leads a discussion focusing on the strategic perspective on data management and execution for marketers. Panelists: – Arun Kumar, Head of Digital Marketing, Carousell – Oliver Lo, Head of Marketing, GrabFinancial, Grab – Sandeep Agarwala, Lead Paid Search and Audiences, APJ, Cisco
At ATS Singapore 2018, ExchangeWire’s APAC editor, Eileen Yu, leads a discussion on the opportunities that exist for publishers. Beyond publisher monetisation in 2018, what are the latest opportunities for the sell-side of the industry, from a technology perspective? How are technology tools actually being implemented by publishers, what impact are they having across the industry? Do they have the capacity to fuel industry growth? Panelists: – Jason Barnes, Chief Revenue Officer, PubMatic – Dr Choakchai “Kim” Eaimrittikrai, Group Director: Online Business & Ticketing, [...]
At ATS Singapore 2018, ExchangeWire’s head of content, Lindsay Rowntree, leads a discussion on the convergence of ad tech and martech. Much has been made of the convergence between ad tech and and martech over the last few years, but how do agencies, consultancies, and technology providers need to evolve their skill sets to service clients’ requirements in this new age? Panelists: – Yiorgos Hadjiandrea,Head of Media Buying Solutions, South East Asia, Google, DoubleClick & GA360 – Michel de Rijk, Global Chief Growth Officer, GroupM – Jess [...]
At ATS Singapore 2018, ExchangeWire’s head of content, Lindsay Rowntree, leads a discussion on the missing opportunity within mobile programmatic. Mobile has long been considered a dominant channel throughout parts of the APAC market, promising a lot of potential for growth and innovation, but where is the real opportunity here, and will brand spend enter the mobile space, at scale? Panelists: – Rakhee Patel, Head of Demand Partnerships, APAC, MoPub – Vincent Niou, Senior Programmatic & Partnerships Director, APAC, Essence – Jonathan Mackenzie, Managing Director, Publicis Media Precision
At ATS Singapore 2018, ExchangeWire CEO, Ciaran O’Kane, leads a discussion on the topic of the next phase of maturity for the ad tech and martech industries. How do we, as an industry, ensure continued innovation, diversification, and growth? What are the various parts of the industry doing to contribute to this – from the sell side, to the buy side, and the tech solutions in between? Panelists: – Leigh Terry, CEO, APAC, IPG Mediabrands – Silas Lewis-Meilus, Senior Director, Center, Excellence Engagement Lead – Niraj Nagpal, Director of Business Development, APAC, [...]
At ATS Berlin on 6 November, 2018, ExchangeWire CEO, Ciaran O’Kane, sat down with four experts to discuss the challenges and opportunities within content monetisation for publishers and the nuances that exist within the German market. James Prudhomme, head of international, Index Exchange; Serhan Guenes, head of advertising and partnerships, eBay Inc.; and Austin Ley, data advertising lead at Scout24 entered into a lively discussion about how publishers need to take control of their own destinies and the role that data should play [...]
On the second day of ATS Singapore 2018, ExchangeWire CEO, Ciaran O’Kane, sat down with Jeff Green, CEO of The Trade Desk, to discuss why Green is so bullish on Asia, and the myriad programmatic opportunities that exist within this fast-growing region. Green discusses: – Why technology platforms cannot ignore China and Southeast Asia – Why everything is building up to TV being the dominant digital channel – M&A in the Asian region – Expanding into Asia – Using attribution and ID to monetise the rest [...]
At ATS Singapore 2018, Jodie Collins, MD, RE/digital, was joined by the Singapore Media Exchange (SMX), a premium ad marketplace, powered by Mediacorp and Singapore Press Holdings. Jennifer Chase, VP, digital sales, solutions and operations, Mediacorp; and SMX’s CEO, Hari Shankar; and SVP of sales strategy and operations, Su-Lin Tan, discuss why this exchange is so important for the Singapore market, and how SMX aims to achieve success, where publisher co-ops in other markets have failed.
At ATS London on 10 September, 2018, ExchangeWire CEO, Ciaran O’Kane, is joined by Tim Cadogan, CEO, OpenX, to discuss transparency in the ad tech ecosystem. Cadogan discusses: – The improvements in inventory quality and brand safety, thanks to industry standards – The evolution of safety standards – The opportunity that exists within connected TV – The value of independent ad tech
At ATS London in September, Jay MacDonald, CEO and managing partner at Digital Capital Advisors presented the trends affecting global M&A, and European M&A in particular. MacDonald then sat down with ExchangeWire CEO, Ciaran O’Kane, to discuss these trends in more detail, and how madtech can continue to scale and exit.