TRADERTALK TV

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  • Header Bidding Vs the Ad Server: Who Wins?

    At ATS London 2017, a panel of experts discussed where the future of the ad server lies, and if header bidding is sounding the ad server’s death knell.

    Moderator: – Matt Prohaska, CEO and Principal, Prohaska Consulting Panellists: – Nigel Gilbert, VP, Strategic Development, EMEA, AppNexus – Dora Michail, Managing Director, Digital, The Telegraph – Leon Siotis, Managing Director, UK & Southern Europe, SpotX – Nicole Holtsmark, Head of Commercial Platforms & Data Products, Condé Nast International

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  • ATS London 2017: Opening Fireside Chat with Michael Barrett, President & CEO, Rubicon Project

    At ATS London 2017, Rubicon Project’s president and CEO, Michael Barrett, opened the conference in a fireside chat with ExchangeWire CEO, Ciaran O’Kane.

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  • Road to ATS Paris: SoLocal's Christophe Parcot Discusses French Programmatic Strategy

    In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil, interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.

    In the second of the series, Juvillier interviews Christophe Parcot, chief revenue officer, SoLocal Group, who provides his expert insight on the following:

    – The main trends [...]

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  • Why TV Monetisation is Not Just Black and White

    At ATS London 2017, a series of experts came together to discuss the future of TV advertising and how the changing face of TV monetisation will provide myriad challenges and opportunities ahead.

    Moderator: – Vincent Flood, Editor, Video Ad News Panellists: – Jamie Caras, Senior Regional Director, UK and Ireland, FreeWheel – Ruth Zohrer, Connections Planning & Marketing Technology, Mindshare – Adam Johnston, Head of Advertising Technology, Sky

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  • GDPR – 5 Ways to Save your Business

    At ATS London 2017, Rosemary Smith, director, Opt-4 delivered a presentation on the impending impact the GDPR will have on the advertising industry. She then sat down with a series of industry experts, to discuss how they are preparing for GDPR and what businesses can do to ensure they are ready for May 2018.

    Moderator: – Rosemary Smith, Director, Opt-4 Panellists: – Mark Howley, CEO, Zenith – Matt O’Neill, General Manager, Europe, The Media Trust – Stacy Huggins, Executive Director, AdLedger – Amanda Arthur, Head of Data and Analytics, Proximity

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  • ExchangeWire Research: Maximising the Value of Mobile Data

    At ATS London 2017, ExchangeWire sat down with Ian James, GM international, Verve to discuss the value of mobile location data and how its benefits can be leveraged across the industry.

    The full findings of the research report can be downloaded here.

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  • The Great Service Layer Debate: Consultancies & Agencies

    At ATS London 2017, ExchangeWire hosted a discussion between industry experts about the future of the agency model, and how consultancies are disrupting the service layer.

    Moderator: – Lindsay Rowntree, Head of Content, ExchangeWire Panellists: – Anthony Rhind, Chief Operating Officer, Beamly – Wayne Blodwell, Founder & CEO, The Programmatic Advisory – Fiona Davis, Managing Director, Infinitive – Amir Malik, Digital Marketing Expert, Accenture – Jill Orr, (formerly) EVP, International, Triad Retail Media

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  • Road to ATS Paris: Reworld Media's Jeremy Parola Discusses French Programmatic Trends

    In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.

    In the first of the series, Juvillier interviews Jeremy Parola, chief digital officer at Reworld Media, who provides his expert insight on the following:

    – The [...]

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  • Making Transparency Work for the Whole Ad Ecosystem

    At ATS London 2017, industry experts discussed the hot topic of transparency, and how it can work across the entire supply chain.

    Moderator: – Lindsay Rowntree, Head of Content, ExchangeWire Panellists: – Hamish Nicklin, Chief Revenue Officer, Guardian – Tim Hussain, Head of Digital, Ebiquity – Chris Hayek, Head of Global Media, Shell

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  • BidSwitch Research: Experts Discuss the Future of Deal ID-Based Trading

    ExchangeWire recently published a research report, in association with BidSwitch, aiming to understand whether the deal ID is the future of programmatic trading. To mark the launch, BidSwitch hosted an event, to uncover and discuss some of the key findings of the research report.

    In the final of a series of three videos, ExchangeWire’s Lindsay Rowntree moderates a panel discussion between representatives from across the supply chain to unpick the results and discuss the opportunities and challenges of the deal [...]

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