At ATS London on 10 September 2018, ExchangeWire’s head of content, Lindsay Rowntree, was joined on stage by Fiona Davis, managing director, Infinitive; Shula Sinclair, global strategy director, Spark Foundry; and Belinda Smith, global director, media, Electronic Arts. The panel discussion focused on the future of the service layer; how consultancies’ and agencies’ working relationships with marketers are changing; who should own the tech layer; and how the service layer should collaborate to service the needs of the marketers.
At ATS London on 10 September, 2018, Ronan Shields, staff writer Ad Week, moderated a panel discussion on the mechanics of publisher monetisation. He was joined by Karen Eccles, director of digital sales and innovation at The Telegraph; Damon Reeve, CEO, The Ozone Project; Jason Trout, EMEA MD, Unruly; and Jourdain Casale, VP of global intelligence at Index Exchange.
At ATS London 2018, Jodie Collins, MD, Re/Digital, moderated a panel discussion, focusing on the opportunities that still exist in mobile programmatic. Collins was joined by Andrew Buckman, EMEA MD, Sublime; Shalom Michaeli, Director Publisher Development, Europe, Fyber; and Kristen Kelly, EVP, Publicis Media Precision, EMEA, Publicis Media to discuss the work that still needs to be done across the industry to maximise investment and yield, both in mobile web and in-app.
At ATS London 2018, ExchangeWire CEO, Ciaran O’Kane, moderated a panel discussion, focusing on the importance of an independent ad tech ecosystem. O’Kane was joined by Dom Joseph, CEO, Captify; Ari Paparo, CEO, Beeswax, Ari Lewine, co-founder and CSO, TripleLift; and Amar Goel, chief growth officer, founder and chairman, PubMatic; to discuss the future of the industry and whether more complexity within the ad-tech ecosystem is a positive.
At ATS Singapore 2018, Ganga Chirravuri, Chief Technology Officer, CtrlShift, delivers a keynote speech, outlining the real value that intelligent software can bring to brands grappling with digital advertising and programmatic. Chirravuri’s presentation is followed by a fireside chat with ExchangeWire CEO, Ciaran O’Kane. Chirravuri explains some of the key simple, yet deceptively complex questions CtrlShift’s R&D unit, The Lab, is currently seeking answers to: – Is the value of intelligent software creating a connected, API-based ecosystem? – To what extent can you [...]
In the latest of a series of videos in the run-up to ATS London on 10 September, ExchangeWire’s head of content, Lindsay Rowntree, speaks with Anna Forbes, UK general manager, The Trade Desk, about why there is much to be positive about within the digital advertising industry, as well as how emerging channels and technologies, such as TV and artificial intelligence, will pave the way for the future of ad tech and martech. Forbes will be on stage at ATS London, [...]
In the latest episode of TraderTalk TV, ExchangeWire CEO, Ciaran O’Kane, speaks with Dom Joseph, CEO, Captify, about why search is more than just Google and is seeing a shift in 2018. Joseph discusses: – How publishers are monetising their search data – Voice search – Dynamic search data – Automated optimisation and dynamic creative – Search data within cross-channel media
Danny Hopwood, president digital display EMEA at Omnicom Media Group chats with ExchangeWire’s CEO, Ciaran O’Kane about transparency within the agency renumeration model. Hopwood highlights how important is it to articulate the value that an agency is bringing to the media buying process, that there is a few commercial models that can be considered, and how important is it to match these models to client’s needs. To hear more on this and other topics, get your tickets for ATS London today! – Part one of [...]
To announce the launch of ExchangeWire’s latest research report, ‘Agents of Change: The Rise of the Programmatic Media Agency’, in association with IPONWEB, Lindsay Rowntree, ExchangeWire’s head of content, chairs a panel discussion between Carol Chung, SVP, head of programmatic and media technology, Digitas; Danny Hopwood, president digital display, EMEA, Omnicom Media Group; Gawain Owen, digital strategy director, Jellyfish Online Marketing; and Dan Larden, global strategic partnerships director, Infectious Media to address the changing role of agencies and their relationships with [...]
ExchangeWire’s founder and CEO, Ciaran O’Kane, sits down with Danny Hopwood, president digital display EMEA at Omnicom Media Group to discuss the service model in part 1 of this 3 part session. Hopwood goes into detail about what has motivated brands to bring programmatic capabilities in-house, and what impact this has had on the agency model. This builds on a discussion had at a recent ExchangeWire breakfast briefing ahead of ATS London on Monday, September 10.