by Grace Dillon on 31st Aug 2023 in TRADERTALK

In this latest episode of TraderTalk TV, Jean-Baptiste Pettit, CTO and co-founder of Greenbids, joins ExchangeWire COO Lindsay Rowntree at the whiteboard to discuss how to make advertising more sustainable.

During the session, Pettit outlines:

• The current ad buying process and the aspects that generate the highest level of carbon emissions
• The correlation between carbon levels and the performance of ads
• How Greenbids are working to tackle inefficiencies and improve sustainability in the supply chain

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